The Barbados Tourism Marketing Inc. (BTMI) functions are to promote, assist and facilitate the efficient development of tourism; to design and implement suitable marketing strategies for the effective promotion of the tourism industry; to make provision for adequate and suitable air and sea passenger transport services to and from Barbados; to encourage the establishment of amenities and facilities necessary for the proper enjoyment of Barbados as a tourist destination; to carry out market intelligence in order to inform the needs of the tourism industry. "Our mission at the Barbados Tourism Marketing Inc. (BTMI) is to develop and execute compelling marketing strategies that tell the authentic brand story of Destination Barbados. The key to our success is our people: our employees, strategic partners, and key stakeholders – including each and every Barbadian. We all have a role to play in raising and maintaining the profile of Barbados as a premier tourist destination. In the face of economic challenges, stiffening competition and ever-evolving technology, it’s imperative that we work together to achieve our primary goals. This site serves as a hub for pertinent data, as well as recent and upcoming BTMI activities. We welcome you to peruse all of our resources and I look forward to further strengthening our relationships as we move forward." Chief Executive Officer | Ms. Andrea Franklin
External link for Barbados Tourism Marketing Inc.
2nd Floor One Barbados Place
Warrens, St. Michael, Barbados. W.I. BB12001, BB
On our way to paradise! ✈️ Saturday, November 9th marks the inaugural flight of the American Airlines Service from Philadelphia to Barbados, with today’s flight under the command of Captain Dillon Jackson and First Officer Akiel Alleyne, both Barbadians. We are excited to welcome everyone to Barbados later today! 🇧🇧 #TheBTMI #AmericanAirlines #EscapetoParadise
What an awesome ending to WTM London! Barbados continues to fly its flag high! Thanks to everyone who visited the Barbados Pavillion! 🇧🇧 #theBTMI #TourismForward
Day 3 of World Travel Market (WTM) London. First up on the agenda is the Caribbean Tourism Organization (CTO) Meeting. #wtmlomdon #theBTMI #TourismForward
Day 2 of World Travel Market London was a success! Barbados is taking every opportunity to attract new and repeat tourism business and investors. This year's theme for the WTM Barbados Pavilion is WE GATHERIN' 2025. Barbados Pavilion includes a record number of Hoteliers and Villa Partners this year. #theBTMI #TourismForward
Yesterday, we celebrated the return of American Airlines (AA) non-stop service from New York’s John F. Kennedy (JFK) airport to Barbados, in time for the island’s winter 2024/2025 season. The passengers, crew, and officials from AA, were welcomed with fanfare by a contingent including the acting Chief Executive Officer (CEO) of the BTMI, Craig Hinds; CEO of the GAIA Inc., Hadley Bourne; Director, Marketing of BTMI, Mr. Robert Chase; Chief Product Development Officer, BTMI, Ms. Marsha Alleyne; Operations Manager of the Barbados Hotel and Tourism Association, Mr. Greg Broomes; and the Haynesville Tuk Band and dancers. Direct service from Philadelphia International Airport is also set to commence this week. In a press release, CEO of the BTMI, Andrea Franklin noted that as we continue our focus on increasing airlift capacity to Barbados, the American Airlines services from JFK and Philadelphia are a welcome move in the right direction. Their introduction exemplifies the strength of our relationship with American Airlines and is representative of our shared commitment to improving connectivity between Barbados and North America. #theBTMI #TourismForward
Representatives from a number of resorts and hotels in Barbados are attending World Travel Market London. Today was a productive day as they held meetings with several tourism related businesses and organisations to promote Barbados as a world class destination. #theBTMI #TourismForward
🗣️ Calling all tourism businesses! Are you new or have you upgraded your hospitality experience in the last 6-12 months? Stand out with BTMI—gain access to resources, network connections, and a platform that enhances your visibility and credibility. Register with the BTMI here, https://lnkd.in/enPp-K4t, let’s show the world what makes Barbados amazing! #TheBTMI #TourismForward #LoveBarbados #VisitBarbados
Preparations are well underway for this morning’s American Airlines Inaugural flight from JFK New York to Bridgetown, Barbados. AA 585, the same flight number used in the early days of this service departs at 7AM and arrives at 1244PM. An early start to your vacation! #theBTMI #tourismforward
DAY 1 of World Travel Market (WTM) London is off to a great start! The Barbados Booth is a hive of activity as local industry players showcase what Barbados has to offer and meet with tourism partners in the UK, including airlines like Aer Lingus and Virgin Atlantic. #theBTMI #TourismForward
This week, Barbados is attending World Travel Market (WTM) London, one of the world's most influential travel and tourism events. The Barbados delegation, led by Minister of Tourism and International Transport the Hon. Ian Gooding-Edghill, kicked things off this evening with a special reception, organised by the BTMI and hosted by the Minister, at The Shard, London. Key industry partners were in attendance. Also included in the Barbados delegation are Chair of the BTMI, Mrs. Shelly Williams, CEO of the BTMI, Ms. Andrea Franklin and COO of the BTMI, Ms. Cheryl Carter. #theBTMI #tourismforward