GetBusinessMap

Newsletters provide a direct channel to connect, inform, and engage with a permission-based group of interested individuals. Do you have a Newsletter? If not, let's build one. #emailmarketing #newsletter #email https://lnkd.in/g_S4sRHw

#community #engagement #businessbuilding

Do you find building and running a community hard? Can't understand how to make clear communication within a community? This guide is for you only. Lots of surprising facts are included that will clear many of your misconceptions. #community #communication #communityengagement #communitybuilding #founders #communitymanagers https://lnkd.in/gj4akVdR

If you run Email Marketing campaigns, you should definitely take action on latest deliverability changes from Google & Yahoo. #emailmarketing #digitalmarketing #newsletter

Some common uncomfortable situations arise when sending Emails. 1. Your emails are getting blocked by the receiving server. 2. Emails landed in the SPAM folder instead of the primary inbox. 3. Emails marked SPAM and phishing by the receiver and getting reported by them. 4. Your emails are getting breached on the way to the receiving server. 5. High unsubscribe rate due to lack of trust in receivers. That’s why Google and Yahoo both have announced new requirements for senders who want to send emails to any Gmail or any Yahoo mail accounts to ensure better deliverability. New rules will apply from the beginning of February 2024. Here are some terms that you will come across while setting up new rules. Email Deliverability It indicates your emails are arriving in the receiver's primary inbox legitimately. Think of a practical scenario : You plan to send a gift to one of your friends. You wrap it so that no one can open it except your friend. Then you go to a trusted courier service. Then the service provider delivers the gift to your friend. SPF SPF stands for Sender Policy Framework. When you add an SPF record to your Domain name system, You are indicating to the receiver server that you have authorized this sender(the email service provider) to send emails on your behalf. In short, setting up an SPF Specifies servers and domains that are allowed to send emails from your organization. How can SPF improve your email deliverability? SPF helps your emails safe from phishing and spoofing.  SPF tells the receiving server that the email came from an authenticated sender. DKIM DKIM stands for DomainKeys Identified Mail. DKIM helps receivers to identify that they have received authentic emails from the original sender.  Think about the previous example of sending a gift to your friend.  You are worried about the privacy of the gift. So you add a special seal or signature in the gift which is unique and lock the gift. Only your friend can unlock the gift and verify the gift seeing the signature on it. DKIM does exactly the same with your emails- 1. Adds a digital signature that verifies the message is actually coming from the sender. 2. Ensures the message is not altered or forged between the route to the sending server and the receiving server. DMARC DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. It tells what to do with emails that are not coming from legitimate senders.  Think about our earlier gift case. You can advise your friend what to do if he receives a gift from an unknown courier service with/without your signature. He can either accept or reject the gift. You can publish your DMARC record for the receiving server on how to manage emails that don’t pass authentication. In short, DMARC provides, 1. Direction for receiving server for what to do when emails don’t pass SPF or DKIM. 2. Help to successfully prevent direct domain spoofing. #email #deliverability #emailmanagement #emailmarketing

Broad topic: Email Deliverability Post intention: Informing about the latest changes in email deliverability guidelines. Takeaway: Immediate action is required to change/set up email settings. Mark Your Calendar for February 01, 2024. Email deliverability is getting some new rules from February 2024. This is the timeline from Google. Yahoo sets the time for Q1, 2024. What is going to happen? Google and Yahoo both have announced new requirements for senders who want to send emails to any Gmail or Googlemail or Yahoo mail accounts.  New rules will apply from the beginning of February 2024 gradually and more updates will come over time. Who needs the adjustments? Email Marketers (Specially bulk senders) & Marketing managers If you run a Newsletter or any other email campaign, you are subject to follow these requirements for better email deliverability and protect your brand from being marked as spam. Here is the extra clarification for email senders: If you are sending emails to Gmail, Googlemail or Yahoo users, you are required to follow some common rules.(rules for all senders). Additionally, If you send 5000 or more messages per day, you have to follow some extra bulk sender requirements. What are the rules to follow? General rules 1. Not to use Gmail or Yahoo or others free email addresses for email campaigns. 2. A custom domain is required that represents your brand or store. 3. Authenticate your domain using DKIM. 4. Set up SPF whether you use a shared IP or a dedicated IP for email sending. 5. Authenticate outgoing emails. 6. Make it easy to unsubscribe for your receivers with a single click. 7. Keeping spam complaints under 0.3% per email service provider. Rules for Bulk senders  1. Match your sending domain and subdomains with authenticated SPF and/or DKIM domains. 2. Setting up DMARC is necessary for bulk senders. How will the new rules help your email deliverability (and your customers too!)? Customers benefit 1. Protect your recipients from phishing messages and email breaches. 2. Helps your customers what messages to receive and what not through easily visible unsubscribe buttons( A safe & happy exit point for your readers). 3. A safer and spam-free inbox is one of core benefits for email users. 4. An increased user experience for your subscribers. Senders benefit 1. Your brand is not impersonated and establish yourself as a legitimate and authentic sender. 2. Help your emails to deliver accurately to customers' inboxes. 3. Don't get your emails marked as spam or getting blocked by the receiving server. 4. Earn more trust for your business and brand. What if you don’t implement the requirements? 1. Non-compliance can lead to blocking your emails and/or marked as spam. 2. Your reputation as a sender may decline. 3. You may face email deliverability issues. 4. You may experience low effectiveness of email marketing campaigns. #emailmarketing #emails #emaildeliverability #emailcampaign #gmail #yahoo #email

This article will help you to use AI tools to craft a better content production strategy and guide how to write SEO-friendly content.

Affiliate marketers agony and loss for wrong link management Inaccurate management of links may ruin your credibility and trust to users and thus you can experience a sharp cut down of affiliate revenue. If links are not tracked well, all your hard efforts will go down the drain. First things first. Here are some pitfalls as an affiliate marketer you face on a regular basis. 🔕 Manually adding and updating links takes huge time and slows down productivity. 🔕Your customers click on the link and stumble with a 404 error message – The page you requested could not be found. This broken link error is a nightmare for many affiliates. 🔕Links are not tracking information or doing misleading attribution. 🔕Proper tagging affiliate links with sponsored and no follow mark is time consuming. 🔕Affiliate links hijacking. Some spammers may target your links and steal your hard earned commission. 🔕Too many links from too many affiliate programs. It’s hard to categorize and organize. 🔕Insertion of various code from Meta, Google etc in your site is time consuming and a little tricky. A wrong tweak may break the whole site structure. 🔕Not able to create a all in one platform for all links( including social media profiles, YouTube channel link,Checkout page links etc) 🔕Cookies can be deleted by the end user and therefore cookie duration will not count. 🔕Fines can be imposed for not maintaining GDPR and FTC guidelines. 3 Major ways to ensure effortless affiliate link management 1. Manage Links by doing ✔ Link shortening ✔Link Cloaking ✔Link categorization ✔SEO for links ✔Links analytics 2. Create a One-stop Link Page List all of your important links, including your website, social media profiles, blog, portfolio, and any other relevant online destinations under a One-stop Link page. ✔Customize your Link page title and description texts.  ✔Upload your own brand or company logo and add backgrounds, images and brand colors. ✔Fetch your blog posts feed in your link page so that the audience never misses you! ✔Add the link page to your own domain. ✔Link your social media profiles and watch more engagement. ✔Place the Link page everywhere and see the difference. 3. Code insertion and tracking As an affiliate marketer, you might face this situation many times. Insertion of various tracking codes. I was also in a dilemma at those points. I had no technology background or expertise. Placing those Google analytics code, Facebook pixel or any other site verification code seemed too challenging for me. How do you insert tracking codes to your site? Do you use any Link Management tool? Don't assume you have to do all these tasks manually. My latest article guides you with organizing your links on the go and step up your affiliate marketing success. #affiliatemarketing #founders #marketing #linkmanagement  #affiliateprogram https://lnkd.in/grau4rQg