A New Agency World

"The groundwork laid in Paris will serve as a foundation, with Coca-Cola building on the success of its current campaign while incorporating new elements tailored to the Los Angeles market. Athlete partnerships, creative strategies, and local engagement are all part of the plan for what will be a celebration of a century-long partnership on the world’s biggest stage." 👉 https://lnkd.in/ehu_ANuc #Olympics2024 #Olympics #Paris2024 #CocaCola #Sponsor #Partner #Sportsponsoring #Sponsorship #Partnership #Marketing

"It’s not uncommon for cycling teams to rebrand occasionally to promote specific products, much like how Total Direct Energie became TotalEnergies in 2021. However, this T-Rex-themed makeover takes creativity to a new level." 👉 https://lnkd.in/efFqNnb2 #SoudalQuickStep #Soudal #Trex #Cycling #LaVueltaEspana2024 #LaVuelta #Vuelta #Sponsor #Partner #Sportsponsoring #Sponsorship #Partnership #Marketing

"The peloton will ride through the interior of Carrefour, transforming the shopping aisles into the starting arch for the cyclists, led by the race car in an area typically reserved for shoppers. The store will be decorated to commemorate this significant event, and select customers and collaborators will witness this sporting milestone firsthand." 👉 https://lnkd.in/erqKaFHg #Cycling #LaVueltaEspana2024 #LaVuelta #Vuelta #Sponsor #Partner #Sportsponsoring #Sponsorship #Partnership #Marketing

"The strained relationship between City and the Premier League, exacerbated by City’s legal challenge against sponsorship regulations, underscores the tension. The outcome of this case will significantly influence the club’s and the league’s future." 👉 https://lnkd.in/e8wtyM5E #PremierLeague #EPL #England #Football #Sponsor #Partner #Sportsponsoring #Sponsorship #Partnership #Marketing

The new visibility opportunities for Samsung and Coca-Cola could inspire other TOP partners to seek similar exposure, potentially leading to increased commercialization of the Olympics. 👉 https://lnkd.in/e3m2aTM3 #CocaCola #Samsung #Paris2024 #OlympicGames #Olympics #Sponsor #Partner #Sportsponsoring #Sponsorship #Partnership #Marketing

Matthieu managed to surpass the 21-year-old Belgian record set by Paul Beckers in 2003 by more than 5 kilometers. This is yet another record to his name, following previous successful attempts in swimming and cycling. 👉 https://lnkd.in/gdkzZd4j #MatthieuBonne #BelgianRecord #Belgium #Athlete #Running #Cycling #Swimming #Sponsoring #Partner #Sponsorship #Marketing #Sport

"Through their invaluable contributions, these sponsors are not just supporting an event but are also fostering a spirit of unity, innovation, and excellence on the world stage." 👉 https://lnkd.in/exU9ZkDx #Paris2024 #OlympicGames #Olympics #Sponsor #Partner #Sportsponsoring #Sponsorship #Partnership #Marketing

"Paris 2024 will be the first gender-equal Olympics, with equal representation of male and female athletes. This theme of inclusivity extends to sponsor campaigns. Major brands are increasingly featuring female athletes." 👉 https://lnkd.in/em-V9_AT #Paris2024 #OlympicGames #Olympics #Sportsponsoring #Sponsorship #Partnership #Marketing

"Approximately 2.67 million fans attended the 51 games played across ten stadiums, surpassing the previous record of 2.43 million set at Euro 2016 in France." 👉 https://lnkd.in/esjJrTJv #Euro2024 #Euro #Yamal #Spain #Sportsponsoring #Sponsorship #Partnership #Marketing

"Paris 2024 promises to be a 'new era' for the Olympics, emphasizing sustainability and gender equality. This edition will feature an equal number of male and female athletes, a historic first. Additionally, new sports like breaking (breakdancing) will debut, aiming to attract younger audiences and expand commercial appeal." 👉 https://lnkd.in/eB5DiUqx #Paris2024 #OlympicGames #Olympics2024 #Sportsponsoring #Sponsorship #Partnership #Marketing