Biztory

Times are changing fast these days. The pace of innovation and transformation is hard to keep up with. Some say we’re in the midst of a Fourth Industrial Revolution - where AI, robotics, and the Internet of Things are transforming everything we do. Marketing, specifically, is an area of business that is subject to these changes. Marketing is no longer just about crafting appealing messages; it's about harnessing data and technology to engage customers more deeply than ever before. The digital transformation has catapulted marketing into new realms that intersect with customer service, sales, revenue operations, and more. This shift expands the scope of marketing from mere brand promotion to a comprehensive custodian of the customer journey, ensuring that every touchpoint is an opportunity for engagement and conversion. As we navigate this fast-changing reality, marketers must adapt to remain effective, leveraging the latest tools to create strategies that are as dynamic as the markets they operate in. Read the full blog via the link in the comments. 👇

What are the 5 building blocks of an AI Agent? Learn more about #Agentforce and how to build your own AI Agents during our webinar on March 20. Register via the link in the comments.

There is no way around it anymore. #AI will only become more prominent in our daily lives and daily flow of work. Something many companies are looking to capitalise on, but only very few currently succeed at. Research from Accenture shows that only 31% of their clients indicate that they’re managing their #data effectively. So, for many organisations today, there’s still a large gap between the demand of doing something with AI and having the capabilities of operationalising AI across the business. And one of the biggest blockers of doing more with AI, is data. Preparing your data for the age of AI is key. Read the full blog via the link in the comments. #GenAI #DataPreparation #DataActivation #DataStrategy #AIStrategy

Discover how #AIAgents function and learn about #Agentforce, a groundbreaking Salesforce platform that empowers you to harness the power of AI Agents effectively. Learn about the crucial role of data in optimizing these agents and watch live demos of AI Agents that transform operational capabilities. Whether you're an industry professional, a developer, or simply AI-curious, this webinar will equip you with the knowledge and tools to be at the forefront of the next wave of AI. Don’t miss out, secure your spot today via the link in the comments. 👇

2025 is the year of AI Agents 🤖 We just published our white paper on #agents. It's still early but the space is evolving fast and if you're looking to dive in, this paper is a great place to start. 👇

🎙️ Data Labs Podcast: Episode 23 | What is Agentforce? Learn all about Salesforce's Agentforce, the latest AI innovation transforming business operations with autonomous AI Agents for sales, marketing, and more. Stream on Spotify via the link in the comments.

👉 Waves of AI 👉 What are AI Agents? 👉 How do AI Agents work? 👉 What is Salesforce's Agentforce? 👉 How do you deploy your own AI Agent? Join our webinar with hands-on demos & use cases on March 20 to explore the next wave of AI innovations with AI Agents. Discover how AI Agents function and to harness the power of AI Agents effectively with Agentforce. Register via the first link in the comments.

A Data + AI strategy is a comprehensive framework that outlines how your organisation leverages data and AI to achieve overall business goals, improve decision-making and drive innovation. Basically, it reveals the approach that your business will take to implement and operationalise Data + AI. Here’s a checklist to help you structure your data + AI strategy roadmap. Download the full guide via the link in the comments. 👇

Key Performance Indicators (KPIs) are vital for measuring the success and efficiency of AI agent deployments. These metrics help businesses to track performance, identify areas for improvement, and justify the investment in AI technologies. Here's a look at some specific KPIs that are commonly used to evaluate AI agent deployments across various industries. 👇

The #Agentforce messaging is omnipresent at Salesforce. It’s their latest innovation poised to transform business operations through the power of #AIAgents. In this blog, we delve into what Agentforce is, how it works, and how you can get started with the first implementations of AI Agents in your organisation. Read the full blog here: https://hubs.ly/Q035YM_R0