Bridgestone EMEA

In just three days, the doors to IAA TRANSPORTATION will open!   Are you ready to explore the cutting-edge innovations shaping the future of transport, logistics, commercial vehicles, and fleet mobility?   We can’t wait to welcome you at Bridgestone Fleet Care in Hall 12, C54, and Webfleet in Hall 25, B60, where we’ll be unveiling our latest data-driven, AI-powered fleet solutions designed to optimise your operations.   A big shout-out to our incredible team working tirelessly behind the scenes to ensure everything is set for a successful event.   For more information visit: https://lnkd.in/eZiTWEZH   See you next week in Hannover, Germany!   #FleetManagement #AI #DigitalTransformation #Innovation #BridgestoneFleetCare #Webfleet25 #IAA2024

The Bridgestone Blizzak 6 ENLITEN, our premium winter tyre announced earlier this year, has been deemed “unbeatable on wet winter roads” in auto motor und sport's latest winter tyre test. Our leading winter tyre demonstrated the best overall wet weather performance, and the shortest braking distances on both wet and snowy roads, according to Auto Motor Sport testers. The Blizzak 6 ENLITEN also delivered the second best overall performance in snow conditions. Reference: auto motor und sport - Issue 20/2024 - Winter Tyre Test 2024 - Test vehicle: Seat Tarraco - Tested size: 235/55 R 18 H/V XL - Rank 3 of 10

Knowledge is power. Luckily for us, we have one of the most knowledgeable professionals in #Offtheroad: Our Key Account Manager in the UK, Rob Cole Rob is celebrating a 35 year anniversary with Bridgestone, in a career underpinned by a love of big yellow machines. "I’ve worked with some incredible people over the years and still do today. They’ve been the highlight. I always found that the bigger the tyre, the more gentlemanly the agreement tends to be. This remains the case, with our best customers building up relationships built on trust" "I love every minute and have always enjoyed flying the flag for Bridgestone. It’s been extremely rewarding to play a small part in such an incredible business and I’m looking ahead to many more success stories!" Join us in celebrating Rob's remarkable journey and his dedication to excellence. Kudos to you, Rob! #Whatreallymatter #Bridgestone

We’re proud to continue our long-term partnership with AUDI AG by developing a new custom tyre fitment for the facelift of the Audi RS 3. Based on our flagship ultra-high-performance tyre, premium Bridgestone Potenza Sport tyres with ENLITEN Technology have been engineered specifically for Audi’s premium everyday sportscar. The unique fitment delivers both maximum dry braking performance and the top EU label A-grade for wet grip – helping the RS 3 provide driving dynamics of the highest calibre. Copyright: AUDI AG

A recent global study, conducted to celebrate the 25th anniversary of Webfleet, has revealed that the majority (58%) of fleet managers expect to be using AI within the next five years. The findings of this research – commissioned by Bridgestone’s trusted fleet management solution, surveying 1,800 fleet managers across 15 countries – highlight further investment in digital fleet transformation, with trends toward AI and EV technologies. These findings come as Webfleet celebrates 25 years of telematics innovation at the IAA TRANSPORTATION, held from 17 to 22 September in Hanover, Germany. Join us at the Bridgestone Fleet Care booth in Hall 12, C54, and the Webfleet Booth in Hall 25, B60, where we’ll be showcasing our new Webfleet AI Assistant 🚀 Read more about the research findings here: https://lnkd.in/ejFRNj5X

Introducing our new Potenza Sport A, Bridgestone’s first mass-produced tyre to source 55% recycled and renewable materials in its production, following certification from the globally recognised International Sustainability and Carbon Certification (ISCC) PLUS. The ultra-high performance tyre has been developed with our ENLITEN Technology to improve its sustainability characteristics and make it fully EV-ready, without any compromise on safety or performance. And, Bridgestone’s Potenza Sport A premium tyre is not a concept or a pilot project. It has been carefully chosen by AUDI AG as original equipment for their new Audi e-tron GT. Demonstrating Bridgestone’s innovative capabilities to combine sustainability and performance, the new Potenza Sport A marks another key milestone on our journey toward using 100% sustainable materials by 2050. Learn more: https://lnkd.in/ejUHxf94

Today we’re announcing the start of a new chapter in our work to reduce tyre waste. We’re launching a new collaboration with Grupo BB&G and Versalis to establish a closed-loop ecosystem to transform end-of-life tyres into new tyres. The collaboration will see ELTs transformed into tyre pyrolysis oil, which will be used to create high-quality elastomers for the production of new tyres. Discover more here: https://lnkd.in/e5H5ryCq

Bridgestone EMEA is in the top 1% of the 130,000 companies assessed globally by leading business sustainability ratings provider, EcoVadis. We've received EcoVadis' top Platinum rating for three consecutive years since 2021, having climbed from receiving a Silver rating back in 2015. Our EcoVadis rating is a great proof point for the progress we've made in recent years. It reflects our ongoing commitment to all areas of sustainability as we evolve into a sustainable solutions company, guided by the Bridgestone E8 Commitment. We may be among the top EcoVadis performers globally, but as ever, there are still a lot of positive steps that need to be made on the road to 2050 and beyond!

The excitement continues as we celebrate the Opening Ceremony of the Paris 2024 Paralympic Games! The next two weeks are about coming together to cheer on these extraordinary athletes, with Paris the perfect stage for these remarkable Games. As Worldwide Paralympic Partner, we are forever inspired by the dedication and determination of the Paralympians, who remind us that with passion and perseverance, anything is possible. Here's to breaking boundaries and making history! #Paris2024 #Paralympics #OpeningCeremony

Bridgestone EMEA Manufacturing has achieved our goal of halving CO2 emissions – seven years ahead of schedule! Our manufacturing plants reduced their total CO2 emissions by 66% from our 2011 baseline to the end of 2023, according to the results of an independently verified Carbon Footprint assessment. Our ultimate aim is carbon neutrality (Scope 1 & 2) by 2050, and this is another major step on the road to that goal as we help shape a more sustainable future for all.