Cowboy

Thrilled to have partnered with adidas once again this year. During Paris Fashion Week, adidas launched their N42 pop-up and turned to us as their mobility partner to provide sleek, connected bikes for VIP guests to explore the city in style. With thousands attending throughout the week, it was exciting to see our bikes in action, adding to the buzz of the event. Looking forward to more activations together in the future. #cowboyxadidas #parisfashionweek

Last night, our CFO Mark V. took the stage at Crowdcube HQ in Paris, sharing our vision for the future. The Cowboy team was also on hand offering test rides of our award-winning e-bikes, and the energy was incredible. We’re thrilled to announce that after doubling our target in little over 48 hours on Crowdcube, we’ve decided to end the campaign early – at midnight CET this Friday. A huge thank you to everyone who has supported us so far. Last chance to invest: https://lnkd.in/eZXpfAwx

At Cowboy, we’re always focused on enhancing our riders’ experience. When Google invited us to test their new Navigation SDK, we jumped at the opportunity. Since integrating Google Maps’ Navigation SDK into our app, we’ve seen a 66% increase in navigation usage and a 30% drop in support requests. This highlights the impact of giving users the tools to navigate safely and confidently. “Improved map navigation was the top request from our community, and with Google Maps Platform, we’re able to add even more features to protect riders.” – Tanguy Goretti, Cowboy co-founder and CTO. Google Maps launched this tested SDK on iOS and Android this week. Read the full case study below or book a free test ride here: https://lnkd.in/eU3vBm_F to experience it yourself

We’re delighted to say we’ve exceeded our Crowdfunding target and will be closing our campaign early. That’s over €1.1M through Crowdcube being added to the €5M funding round led by Cypress Capital and secured from existing investors, including top-tier funds such as Index Ventures, Hardware Club, Future Positive Capital, Isomer and Exor. Massive thanks to all of you for backing us and look forward to seeing your names up on our Investor Wall. Those of you who haven’t invested yet, we're closing crowdfunding on Friday 27th September at midnight, so it's your last chance to get in there. To invest, find out more via the link here: https://lnkd.in/eV9QVVXz We’re looking forward to having you along for the ride. Team Cowboy 🚲 💥

We’re blown away. Our Crowdcube campaign reached its target in under 9 hours and is now in overfunding with over €875k raised so far by investors with Early Access. Now open to the public, we’re expecting the limited number of shares to go fast. So if you haven’t invested yet, there’s never been a better time to join the ride. A huge thank you to all those 700+ people who’ve invested so far. Get involved here: https://lnkd.in/eV9QVVXz Don’t invest unless you’re prepared to lose all the money. #crowdcube #crowdfunding #emobilitynews #cowboycrowdfunding

*News from Cowboy HQ* *We are crowdfunding* Following our announcement of a new strategic investor in Cowboy, we are excited to now invite our crowdfunding community to join as well, with exclusive Early Access available. The macro trends that underpin micro mobility are more relevant than ever – e-bikes are 10x greener, cheaper, faster and healthier than cars. Like-for-like revenue grew by 35% last year, margins more than doubled, and costs were reduced by 21%. We are on track to be profitable as planned in 2025 and we continue to invest in and release new products. The discipline we have shown with both our unit economics and cost control along with new product innovation and sales growth, positions us to be one of the winners in the e-bike race and it is certainly a race worth running. The positive impact of e-bikes on the environment is a major reason why everyone of us comes to work every day and with McKinsey projecting ‘explosive growth’ to a $540Bn global micromobility market by 2035 it is clear we are not the only ones who believe there is value in our mission to make e-bikes the most popular mode of transport in every home. The names of our investors are on our investor wall at our global HQ, so we are reminded each day of their support. To join them and secure priority access to invest, visit cowboy.com/invest. Don't invest unless you are prepared to lose all the money. #crowdcube #cowboycrowdfunding

*NEWS FROM COWBOY HQ* We are delighted to announce a €5M investment led by Cypress Capital, a strategic investor based in Taiwan, the global hub of bike manufacturing. With much of the bike industry’s production centered in Asia, Cypress Capital’s strong presence and invaluable network in Taiwan and Hong Kong will support our continued growth. Their involvement and on-the-ground network not only deepens our ties with key suppliers but also brings extensive experience in hardware investments. In addition to welcoming Cypress Capital, Cowboy has secured further backing from our existing top-tier investors, including Index Ventures, HCVC, Future Positive , Isomer Capital, and Exor N.V. As with previous years, we are also excited to invite our active community to participate in our upcoming crowdfunding campaign via Crowdcube, launching on Monday 9th September. With continued hardware and software innovations introduced this year, Cowboy is well-positioned for sustained growth and leadership in the e-bike industry. Speaking on the investment, Caren Huang, Portfolio Manager, Cypress Capital, said: “Cowboy is delivering the right product in the right place at the right time. Despite the challenges of a turbulent market, the company has made significant strides by focusing on perfecting hardware design, software upgrades, and business model transformation. Cowboy has demonstrated its resilience and competitive edge in a challenging industry.” Read the full story: https://lnkd.in/ejSQXJJS

Here at Cowboy, we want to make bikes everyone’s favorite mode of transport. Not because we’re against other vehicles, but because cycling is a greener, cheaper, faster, and healthier way to get around — and the more people choose it, the better. As over a dozen cities across Europe prepare to restrict the use of cars for World Car Free Day on September 22nd, we've got a few things planned to inspire people to get back in the saddle. More info on this soon... In the meantime, we encourage you to check online whether your city is one of the 1,800+ taking part in World Car Free Day and get involved in whatever way you can. Find out more here: https://lnkd.in/dT3GNJUQ #worldcarfreeday

Heading back to work and looking for a new way to commute? Did you know you can lease a Cowboy from only 54€ a month? The beginning of September signals the end of the summer holidays, and there's never been a better time to upgrade your daily mode of transport on your work commute to the greener, cheaper, healthier, and more connected option: a Cowboy e-bike. Our leasing programs provide the opportunity to get access to our bike models from only €54 a month with theft and damage insurance, road assistance, and a yearly maintenance budget all included in the cost, making your ride as seamless and worry-free as possible. Customers based in select European countries can lease a Cowboy through their employers for a period of 36 months, with the option to gain ownership of the bike after the lease period, whilst those in the United Kingdom can obtain bikes through the government’s Cycle to Work initiative. There has never been a better time to look into getting an e-bike through employer leasing schemes. Read more here to find out more about leasing schemes in your region: EU: https://lnkd.in/eVdjgkSJ UK: https://lnkd.in/e3-vP3Yi

Cowboy CMO, Richard Ascott had the honour of sharing our story at Love Tomorrow, Belgium's premier conference for conscious consumer businesses. In this snippet, Rich discusses the growing appeal of e-bikes and how Cowboy is driving demand among a younger demographic, who are increasingly recognising the benefits of this exciting new mobility category. He also delves into the Cowboy origin story, our approach to being an "Apple in a world full of Samsungs," our active community, path to profitability, and how we’re turning commuters into superheroes. Watch the full video here: https://lnkd.in/dCKwCDqb