ECR Community

📢 2 days to go to our New #CatManNetwork Webinar Series Don't miss it. Master the 8-Step Category Management approach with insights from retailers and suppliers. This series is developed for both seasoned professionals and those new to the field. Discover how the 8-step framework can be applied to optimize category management through real-world examples shared by practitioners. Each session will be hosted by an ECR National and feature case studies from local retailers and suppliers. Webinar #1 Hosted by GS1 Switzerland 📅 November 06th, 12:00 – 13:00 CET Topic: "Strategic Alignment and Category Insights – How OVOMALTINE drives performance in the ready-to-drink category with shopper insights." Presenters: Steffen Rutter, Course Director, Category Management GS1 Switzerland Christian Belz, Key Account Manager & National Field Sales Force Manager, Wander AG Hear how OVOMALTINE leverages shopper insights to strengthen retailer partnerships as a category advisor. Gain knowledge from Swiss retail practices and understand the first steps in category management. Webinar #2 Hosted by Institut du Commerce, France 📅 November 28th, 12:00 – 13:00 CET Topic: "Category Role and Assessment – An effective Category Management approach between Lindt and Carrefour in France." Presenters: Frédéric Hu, Head of Analytics and Strategy, Carrefour Antoine FEDERICI, Key Account Manager, Lindt & Sprüngli Francoise Acca, ECR France, Institut du Commerce Learn how an FMCG company and a retailer develop an independent, objective approach to category management. Register Here: Step 1 & 2: https://lnkd.in/eWKkvwCG Step 3 & 4: https://lnkd.in/eWKkvwCG Antonella Altavilla Linda van Rijn Julian Plötz Georges F. Mirza Kong Hongliang David Ciancio Leonel Pava Silvia Scalia Fatima Merlin Xavier Hua Ana Maren Blasberg Ebba Kärrlander Colin Peacock Luc Demeulenaere Felipe Alonso Alessia Vercesi Frank Bonnamour Anna Ametova Sarah Miskell Sofia Allerby Declan Carolan John Fonteijn Émilie Chalvignac🐿️ Tatiane Reiner

📅 One Week to Go for our New #CatManNetwork Webinar Series Don't miss it. Master the 8-Step Category Management approach with insights from retailers and suppliers. This series is developed for both seasoned professionals and those new to the field. Discover how the 8-step framework can be applied to optimize category management through real-world examples shared by practitioners. Each session will be hosted by an ECR National and feature case studies from local retailers and suppliers. Webinar #1 Hosted by GS1 Switzerland 📅 November 06th, 12:00 – 13:00 CET Topic: "Strategic Alignment and Category Insights – How OVOMALTINE drives performance in the ready-to-drink category with shopper insights." Presenters: Steffen Rutter, Course Director, Category Management GS1 Switzerland Christian Belz, Key Account Manager & National Field Sales Force Manager, Wander AG Hear how OVOMALTINE leverages shopper insights to strengthen retailer partnerships as a category advisor. Gain knowledge from Swiss retail practices and understand the first steps in category management. Webinar #2 Hosted by Institut du Commerce, France 📅 November 28th, 12:00 – 13:00 CET Topic: "Category Role and Assessment – An effective Category Management approach between Lindt and Carrefour in France." Presenters: Frédéric Hu, Head of Analytics and Strategy, Carrefour Antoine FEDERICI, Key Account Manager, Lindt & Sprüngli Francoise Acca, ECR France, Institut du Commerce Learn how an FMCG company and a retailer develop an independent, objective approach to category management. Register Here: Step 1 & 2: https://lnkd.in/eWKkvwCG Step 3 & 4: https://lnkd.in/eWKkvwCG Antonella Altavilla Linda van Rijn Julian Plötz Georges F. Mirza Kong Hongliang David Ciancio Leonel Pava Silvia Scalia Fatima Merlin Xavier Hua Ana Maren Blasberg Ebba Kärrlander Colin Peacock Luc Demeulenaere Felipe Alonso Alessia Vercesi Frank Bonnamour Anna Ametova Sarah Miskell Sofia Allerby Declan Carolan John Fonteijn Émilie Chalvignac🐿️ Tatiane Reiner

Check out the latest insights, innovations, and sustainability initiatives from the ECR Community in our October newsletter! In this edition: GS1 Italy debuts Ecogentra for streamlined CO₂ reporting ECR Austria updates its Packaging Guideline to support recyclability in 14 languages Institut du Commerce enhances product transparency with Nutriscore and Origine'Info GS1 Germany GmbH explores FMCG’s future in the metaverse GS1 Guatemala drives progress on reducing food waste and stock shortages GS1 Switzerland navigates sourcing challenges in global crises ECR Retail Loss Group tackles on-shelf availability for better customer experience ECRTag by GS1 Germany dives into AI and ECR collaboration at ECR Days 2024 ECR Community launches a new Category Management Webinar Series ECR Ireland celebrates impactful Shopper Awards case studies 📩 Stay informed, stay inspired! Read the full newsletter and subscribe for updates. #ECRCommunity #Sustainability #SupplyChain #Innovation #Retail #Packaging #Metaverse #ConsumerTransparency #ShopperBehaviour #BestPractices #ECR #ECRTag Sofia Allerby Leonel Pava Silvia Scalia Émilie Chalvignac🐿️ Marilyne Filliger (Brönnimann) Daniel Ammerschuber Teresa Mischek-Moritz Iris Wildauer Mateusz Boruta Jordi Mur Xavier Hua Jenni Särkkä Ana Maren Blasberg Ebba Kärrlander Zoe Tsagkrasouli Aris Zoumpos Zoltán Krázli George Loizides Colin Peacock Azat Abdrakhmanov Carolina Gomez Paweł Brzeziński Louisa Milk Ingo Wolters Kong Hongliang Tatiane Reiner Tímea Berecz Sapar Tuganov John Fonteijn

♻ Guide to Packaging Design for Recycling ♻ The flagship project of the Austrian Circular Packaging Initiative is now launching an updated 2024 version as a global recommendation! Through the collaboration of ECR Austria, ECR Community, WPO World Packaging Organisation, and FH Campus Wien | University of Applied Sciences, this new 2024 publication provides FMCG manufacturers and retailers with a vital resource for future packaging that maximises circularity. Using a straightforward traffic light system and clear English language, the guide allows even non-experts to understand what to prioritise in packaging design. It highlights packaging according to material types, adjusted for Austria-specific features, ensuring global applicability. As Declan Carolan, ECR Community Chairman, states: "This recommendation comes at a time when consumers are increasingly demanding more environmentally friendly options, and companies are announcing plans to significantly reduce non-recyclable packaging. We are thrilled to support this global initiative by providing clear guidance on developing circular packaging that protects products while also being visually appealing." Download the guide on the link below: https://lnkd.in/d_DvJs8S Sofia Allerby Leonel Pava Silvia Scalia Émilie Chalvignac🐿️ Marilyne Filliger (Brönnimann) Daniel Ammerschuber Teresa Mischek-Moritz Iris Wildauer Mateusz Boruta Jordi Mur Xavier Hua Jenni Särkkä Ana Maren Blasberg Ebba Kärrlander Zoe Tsagkrasouli Aris Zoumpos Zoltán Krázli George Loizides Colin Peacock Azat Abdrakhmanov Carolina Gomez Paweł Brzeziński Louisa Milk Ingo Wolters Kong Hongliang Tatiane Reiner Tímea Berecz Sapar Tuganov John Fonteijn GS1 Italy #ECR #ECRCommunity #ECRAustria #Sustainability #Packaging #GlobalInitiative #Recycling #BestPractices #Collaboration

🔉 2 days to go for ECR Ireland Digital Path to Purchase! ⏳ To all ECR Community members Don’t miss out on the upcoming webinar featuring the Digital Transformation and Retail Media journey of US supermarket giant Albertsons! This insightful webinar session will cover the "Retail Media Network Value Proposition & the Future of Retail Media," offering ECR Ireland members a unique perspective into Albertsons' digital evolution. Presenters from IBM: Amy Blasco BA, MA, MBA BA, MA, MBA, North America: Distribution CT Retail Lead, IBM Brett Wachter, EMEA Marketing Technology & Adobe Consulting Lead, IBM When: 23rd October 2024, Wednesday Time: 2:30 - 3:30 (Irish Time) - 3:30 - 4:30 (CET) Where: Online Click on the link below to register: https://lnkd.in/gAhwG5dQ #ECR #ECRCommunity #ECRIreland #WebinarSeries #DigitalPathtoPurchase #Collaboration #BestPractices Sofia Allerby Leonel Pava Silvia Scalia Émilie Chalvignac🐿️ Marilyne Filliger (Brönnimann) Daniel Ammerschuber Teresa Mischek-Moritz Iris Wildauer Mateusz Boruta Jordi Mur Xavier Hua Jenni Särkkä Ana Maren Blasberg Ebba Kärrlander Zoe Tsagkrasouli Aris Zoumpos Zoltán Krázli George Loizides Colin Peacock Azat Abdrakhmanov Carolina Gomez Paweł Brzeziński Louisa Milk Ingo Wolters Declan Carolan Kong Hongliang Tatiane Reiner Tímea Berecz Sapar Tuganov John Fonteijn GS1 Italy

📢 Announcement – New ECR Community Webinar Series. Master the 8-Step approach to Category Management with learnings from retailers & suppliers. Whether you're a seasoned professional or new to the field, this webinar series is designed to help you better understand the application of the 8 step approach to category management and unlock its full potential by learning from practitioners. Each webinar will be hosted by an ECR National and will feature case studies from local retailers & suppliers.   🔗 Register for Webinar #1 & #2 HERE Webinar 1 hosted by GS1 Switzerland Thursday 24 October, 12.00 – 13.00 CET “Strategic Alignment and Category Insights – How the iconic brand OVOMALTINE drives performance in ready-to-drink category with shopper insights"   Steffen Rutter, Course Director Category Management GS1 Switzerland Christian Belz, Key Account Manager & National Field Sales Force Manager Wander AG · The iconic brand OVOMALTINE is one of Switzerland's love brands. The brand owner generated sound category insights about the ready-to-drink category to engage with Swiss retailers as a category advisor. · Listen to one of the master minds behind this category push and benefit from knowledge built and experiences made in Switzerland. · Surely a benchmark example on how to execute the first two steps in category management. What to expect? · Understand challenges and opportunities in Strategic Alignment between Swiss retailers and food manufacturers · See how category insights can be generated and presented to drive category value · Learn how category management process helps OVOMALTINE to focus on shoppers and transform the relationship with Swiss retailers towards a true partnership   Webinar 2 hosted by Institut du Commerce, France Thursday 28 November, 12.00 – 13.00 CET   “Category role and assessment - Example of efficient Category Management approach between Lindt and Carrefour in France in 2024."    Frédéric Hu, Head of Analytics and Strategy, Carrefour, Antoine FEDERICI, Key Account Manager, Lindt & Sprüngli Francoise Acca, ECR France, Institut du Commerce · How to establish an effective category management approach between an FMCG company and a retailer · Sharing key steps and best practices within a framework of Category objectivity, independent of commercial negotiations."   What to expect? · ECR process approach with updated tools · Dos and Don'ts in a collaborative Category Assessment. Register on the link below Step 1& 2 https://lnkd.in/eWKkvwCG Step 3&4 https://lnkd.in/ehAw_DXj Antonella Altavilla Linda van Rijn Julian Plötz Georges F. Mirza Kong Hongliang David Ciancio Leonel Pava Silvia Scalia Fatima Merlin Xavier Hua Ana Maren Blasberg Ebba Kärrlander Colin Peacock Luc Demeulenaere Felipe Alonso Alessia Vercesi Frank Bonnamour Anna Ametova Sarah Miskell Sofia Allerby Declan Carolan John Fonteijn Émilie Chalvignac🐿️

Did You Know? Last Month, 800 Industry Leaders Came Together at ECRTag 2024! Last month, GS1 Germany GmbH gathered 800 industry experts at ECR Days 2024 in Bonn to experience the power of collaboration first-hand. The event was packed with dynamic keynotes, interactive sessions and exciting discussions that pushed the boundaries of what’s next for the industry. Artificial intelligence #AI took centre stage, sparking debates around its potential, its challenges, and how it could reshape the future of our everyday work, while ECR Community (Efficient Consumer Response) took the spotlight with renewed focus on its importance for driving progress through collaboration and commitment. At its heart, ECRTag was about personal connections and real dialogue—key to moving the industry forward, together! The message was clear: collaboration, commitment and patience are essential to carry ECR forward. Check out the full event details in the link below 👇 https://lnkd.in/eqAsmmHx #ECR #ECRTag #ECRCommunity #GS1Germany #Collaboration #ArtificialIntelligence #AI #Sustainability #WeAreECR #BestPractices Sofia Allerby Leonel Pava Silvia Scalia Émilie Chalvignac🐿️ Marilyne Filliger (Brönnimann) Daniel Ammerschuber Teresa Mischek-Moritz Iris Wildauer Mateusz Boruta Jordi Mur Xavier Hua Jenni Särkkä Ana Maren Blasberg Ebba Kärrlander Zoe Tsagkrasouli Aris Zoumpos Zoltán Krázli George Loizides Colin Peacock Azat Abdrakhmanov Carolina Gomez Paweł Brzeziński Louisa Milk Ingo Wolters Declan Carolan Kong Hongliang Tatiane Reiner Tímea Berecz Sapar Tuganov John Fonteijn

📢 Exciting news and a unique opportunity from ECR Italy! Discover the latest insights into sustainable product management by ECR Italy—your chance to lead the future of responsible business on October 11!" #ECRItaly has developed “Sustainability Management in Product Categories” project. Its objective is to support companies to approach sustainability following an evidence-based scientific method to incorporate sustainability in all the company’s internal processes and in the relationship between retailers, manufacturers, and consumers. Project results will be presented on October 11th at 11:30 at Università Bocconi in Milan. ECR Italy has spearheaded this sectorial initiative to provide companies with an effective tool to tackle the challenges of sustainability with determination and knowledge. The results of the Life Cycle Assessment (LCA) studies, conducted for 29 FMCG product categories, in combination with collaboration between various company functions and between commercial partners, open new paths for a business that is fair, responsible, and respectful of the environment. Click on the linke below for more info and registration 👇 https://lnkd.in/eNNizZ44 #ECR #ECRCommunity #ECRItaly #Sustainability #Collaboration #BestPractices #SustainabilityManagement Sofia Allerby Leonel Pava Silvia Scalia Émilie Chalvignac🐿️ Marilyne Filliger (Brönnimann) Daniel Ammerschuber Teresa Mischek-Moritz Iris Wildauer Mateusz Boruta Jordi Mur Xavier Hua Jenni Särkkä Ana Maren Blasberg Ebba Kärrlander Zoe Tsagkrasouli Aris Zoumpos Zoltán Krázli George Loizides Colin Peacock Azat Abdrakhmanov Carolina Gomez Paweł Brzeziński Louisa Milk Ingo Wolters Declan Carolan Kong Hongliang Tatiane Reiner Tímea Berecz Sapar Tuganov John Fonteijn GS1 Italy

Join ECR Retail Loss Group Event: Innovation in RFID Expansion with Desigual In partnership with Desigual, ECR Retail Loss Group is hosting a unique in-person meeting in Barcelona, Spain, focused on the expansion of RFID technology in retail. Over two days 09th & 10th October 2024, retail leaders will participate in site visits, case studies, an innovation showcase and brainstorming sessions to explore how RFID programs are evolving. The event, exclusively for retailers, brand owners, and academics, offers valuable insights and networking opportunities to drive innovation and growth in RFID utilization across the industry. For more info click on the link below https://lnkd.in/eDB8XnET #ECR #ECRCommunity #ECRRetailLoss #RFID #Retail #Desigual #RFIDtechnology Sofia Allerby Leonel Pava Silvia Scalia Émilie Chalvignac🐿️ Marilyne Filliger (Brönnimann) Daniel Ammerschuber Teresa Mischek-Moritz Iris Wildauer Mateusz Boruta Jordi Mur Xavier Hua Jenni Särkkä Ana Maren Blasberg Ebba Kärrlander Zoe Tsagkrasouli Aris Zoumpos Zoltán Krázli George Loizides Colin Peacock Azat Abdrakhmanov Carolina Gomez Paweł Brzeziński Louisa Milk Ingo Wolters Declan Carolan Kong Hongliang Tatiane Reiner Tímea Berecz Sapar Tuganov John Fonteijn

Exciting news from ECR Austria! On November 21, the #ECRTag in Vienna will bring together leaders from retail, industry and science under the theme “reFocus Consumer.” Join ECR Austria for insightful talks from top speakers as it will explore empathy in business, AI-driven neuro-marketing and fresh perspectives on the supply chain. They'll also discuss how storytelling can transform the point of sale. Can’t attend in person? Online participation is available, so don’t miss out! https://lnkd.in/dGs6NMpG #ECR #ECRCommunity #ECRAustria #ECRTag #RetailInnovation #ConsumerFocus #SupplyChain #NeuroMarketing #Collaboration #BestPractices Sofia Allerby Leonel Pava Silvia Scalia Émilie Chalvignac🐿️ Marilyne Filliger (Brönnimann) Daniel Ammerschuber Teresa Mischek-Moritz Iris Wildauer Mateusz Boruta Jordi Mur Xavier Hua Jenni Särkkä Ana Maren Blasberg Ebba Kärrlander Zoe Tsagkrasouli Aris Zoumpos Zoltán Krázli George Loizides Colin Peacock Azat Abdrakhmanov Carolina Gomez Paweł Brzeziński Louisa Milk Ingo Wolters Declan Whelan Kong Hongliang Tatiane Reiner Tímea Berecz