Freshfel Europe

Time to register! We are counting down the days to the joint event of Freshfel Europe and PROFEL (European Association of Fruit and Vegetable Processors)! Take the opportunity to learn from our experienced panellists and keynote speakers about fruits and vegetables' position and perspective on health, production in a changing climate, and sustainable competitiveness. Between sessions, spend your time networking with representatives from the global fruits and vegetable value chain and EU legislators 🥗    ✨ Register today to secure your spot ✨ https://lnkd.in/eTzZab6k

Dear Commissioner Hansen, Fresh fruit and vegetables best respond to the three pillars of sustainability and the UN Sustainable Development Goals in food assortment. Fruit and vegetables have many assets for local economies, the planet, and the health of European consumers. Rules governing the sector must be simplified, flexible, and rational, with soft transition, long-term vision, and free intra-EU movement under the same rules. This will secure the availability and accessibility of quality and affordable fresh produce to European consumers. Act now! Christophe Hansen European Commission 🍊 🍓 🍒 The fresh fruit and vegetables are watching you. 🍅 🍇 🫑

Today, Philippe Binard, the Delegate General of Freshfel Europe spoke at the SPS Committee of the World Trade Organization. The Thematic Session covered the topic of Innovative Regulatory Approaches to Facilitate Safe Trade.   The session aimed at encouraging an exchange of experiences, focusing on the challenges faced by exporters in relation to MRLs.   Philippe Binard stressed to the audience: - The WTO SPS agreement and Trade Facilitation Instruments do not always facilitate international trade. Countries such as Australia, Brazil, Chile, China, Indonesia, Mexico, Peru, USA, South Korea and several others remain highly protectionist through long, costly, and too often frustrating, negotiations regarding plant health protocols. - Regarding food safety, the EU PPP & MRL policy, highly criticized by non-EU countries, does not limit imports of fresh produce. Quite the opposite, as imports have grown significantly. Strong partnerships between suppliers and importers allowed, through responsible approaches, to adapt to changing rules, and comply with market access and customer requirements. - EU exports, GAP certification schemes, IPM approaches, monitoring and controls, to verify compliance with EU regulatory and non-regulatory requirements are strong quality assets for EU exporters. The meeting was also an opportunity to call on WTO members to foster more transparency regarding national MRLs in order to facilitate international trade. More harmonisation is needed on laboratory methodologies, MRL testing rules, swift controls, etc. While science-based governance on MRLs is the basis, societal concerns and other expectations that might be demanded to access customers or consumers should not be disregarded.   Link to the ppt: https://shorturl.at/C3Tl3 Link to the recording: https://shorturl.at/KlIiH

Dear Commissioner Hansen, Fruit and vegetables are essential and public goods for environmental and health benefits. Fruit and vegetables are resilient, however they need more solutions, a better toolbox and new innovative technologies to continue providing European consumers with quality and affordable food. Fruit and vegetables are part of the solution for societal concerns, including net zero ambition with carbon sequestration. That will make the fruit and vegetables sector attractive for the next generation. Act now! Christophe Hansen European Commission 🍊 🍓 🍒 The fresh fruit and vegetables are watching you. 🍅 🍇 🫑

Dear Commissioner Hansen, Fruit and vegetables are marching in Brussels to call for “fresh” perspectives for the sector within your Vision for Agriculture and Food. The future of Europe will not be powerful without strong policies that allow the growth of fresh fruit and vegetables and enhance their consumption by EU citizens. The latest Lancet report on the dramatic rise of obesity released this week demonstrates the urgency to act in favor of a healthier diet with the preventive role of fruit and vegetables. Time is not for compromise anymore! Previous soft law strategies such as the EU Platform for Diet and Physical Activity failed, as well as the shift towards plant (based) diets. Policies continue to favor ultra-processed food. Fresh fruit and vegetables are the “smartest solution” to address societal concerns. Consumption boosting should be the priority. Build your “Vision” on the power of fruit and vegetables. It will benefit the planet, EU citizens, and the social security budget. Act now! Christophe Hansen European Commission 🥝 🍇 🍋🟩 Fresh fruit and vegetables are watching you 🍅 🍉 🥭 Lancet report ➡️ https://shorturl.at/Ixj4G

It is time to register for the joint event of Freshfel Europe and PROFEL (European Association of Fruit and Vegetable Processors)! 🍓On 9th of April Freshfel Europe and Profel are gathering experts from around Europe to discuss everything from #health and #consumption to #food security, #sustainability and #competitiveness of #fruits and #vegetables. 📝 Make sure to secure your spot by registering here: https://lnkd.in/eTzZab6k Visit Freshfel Europe's website for more information, or email info@freshfel.org if you have any questions. Hope to see you there! The event is free to members of Freshfel Europe and Profel.

The long-awaited vision has given food for thought. Freshfel Europe hopes to see concrete actions to: - increase #fruit and #vegetable consumption, supporting #publichealth, the #environment, #climate and #economy. - secure #foodsafety by ensuring a sufficient and efficient toolbox for production, creating a resilient fruit and vegetable sector. - allow the EU to become a leading actor in R&I, and support modernised production and supply chains. - reduce administrative burdens to support a more efficient #food chain and enhance its attractiveness as a career choice. - Challenge #SPSbarriers to diversify the access to markets. ...and more! Read all about it below! European Commission EU Health and Food Safety EU Trade EU Environment and Climate

This #ValentinesDay 💖 let’s talk heart health. Did you know that what you eat plays a key role in cardiovascular health? Certain nutrients support normal heart function and circulation. A balanced diet can help keep your cardiovascular system healthy. Check out the Food-Based Dietary Guidelines in Europe and expert advice on heart healthy eating → europa.eu/!c4QYv6

📢 PRESS RELEASE: WAPA presents its annual Southern Hemisphere crop forecast for 2025: 🍎 Apples expected to reach 4,75 million t, 5,5% higher than last year 🍐 Pears down 3,3% to 1,45 million t Read the full press release ➡️ https://shorturl.at/8ceAm

⏰ Only one week left to respond to the second and final public consultation on the development of the FreshProducePEFCR - have your say and submit your feedback by 10 February 2025 !🌱 🤝 Any last-minute questions? See you in Hall 27 at Fruit Logistica in Berlin on Thursday 6/2! 🖥️ For more information about the consultation ➡️ https://shorturl.at/EG58b 📰 Read the full press release ➡️ https://shorturl.at/osxAt