Haystack Consulting

Haystack Consulting

Market Research

Heverlee, Vlaams-Brabant 3,401 followers

We transform human insights into catalysts for sustainable business growth.

About us

Haystack Consulting, founded in 1974, helps global brands make better and smarter decisions to drive business growth. Our team of needlefinders delivers actionable insights with deep perspective. Our "whatever it takes" approach, rooted in consumer understanding, allows us to craft bespoke research solutions. Using an array of scalable, best-in-class & innovative methodologies, we provide research & consulting solutions that help you make better & smarter decisions and create impact in your organization. We don’t just ask what is, but explore what could be: • Explore and innovate - Combining entrepreneurial agility with commercial rigour to create winning innovations in products, services and packaging. • Brand Strategy - Helping to shape a distinct and long-term future of your brand, from market and category understanding to inception and communication. • Shopper behaviour & retail strategy - Providing intuitive shopper insights that deliver a more engaging shopper experience. • Stakeholder activation - Ranging from co-creation and collaboration with internal and external stakeholders to realizing the full potential of insights across the business.

Industry
Market Research
Company size
51-200 employees
Headquarters
Heverlee, Vlaams-Brabant
Type
Public Company
Founded
1979
Specialties
innovation, market research, consultancy, shopper insights, retail strategy, Customer Experience, and Brand & Communciations strategy

Locations

Employees at Haystack Consulting

Updates

  • Haystack Consulting reposted this

    View organization page for Haystack Consulting, graphic

    3,401 followers

    𝐉𝐨𝐢𝐧 𝐨𝐮𝐫 𝐮𝐩𝐜𝐨𝐦𝐢𝐧𝐠 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 𝐨𝐧 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 8 𝐭𝐨 𝐬𝐞𝐞 𝐡𝐨𝐰 𝐢𝐧-𝐡𝐨𝐦𝐞 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐬 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡. Discover how AI and video-based insights can accelerate your product development and give you deeper, more actionable feedback. ▶️ Who is it for? Consumer insights professionals, R&D teams, and product innovators. ▶️ When & Where? 8 October, 12:00 - 12:30 CEST, online. ▶️ What you'll learn: AI-powered analytics for smarter product research Live demo of Try&Tell’s video-based research platform Combining video analysis with traditional KPIs for a deeper view 🔗 Register now—link in the comments!

    • No alternative text description for this image
  • View organization page for Haystack Consulting, graphic

    3,401 followers

    𝐉𝐨𝐢𝐧 𝐨𝐮𝐫 𝐮𝐩𝐜𝐨𝐦𝐢𝐧𝐠 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 𝐨𝐧 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 8 𝐭𝐨 𝐬𝐞𝐞 𝐡𝐨𝐰 𝐢𝐧-𝐡𝐨𝐦𝐞 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐬 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡. Discover how AI and video-based insights can accelerate your product development and give you deeper, more actionable feedback. ▶️ Who is it for? Consumer insights professionals, R&D teams, and product innovators. ▶️ When & Where? 8 October, 12:00 - 12:30 CEST, online. ▶️ What you'll learn: AI-powered analytics for smarter product research Live demo of Try&Tell’s video-based research platform Combining video analysis with traditional KPIs for a deeper view 🔗 Register now—link in the comments!

    • No alternative text description for this image
  • View organization page for Haystack Consulting, graphic

    3,401 followers

    Try&Tell is hosting Webinar: how AI-powered in-home testing is transforming product development. Make sure to attend it on October 8.

    View organization page for Haystack Consulting, graphic

    3,401 followers

    Curious how AI and video analytics are shaking up product research? Join us for a hands-on demo (with cream cheese involved!) and learn how in-home testing is speeding up innovation. Grab your spot and see consumer insights in action! 🎥🚀 #Webinar #Innovation #ProductTesting

    This content isn’t available here

    Access this content and more in the LinkedIn app

  • View organization page for Haystack Consulting, graphic

    3,401 followers

    A beautiful post by Nicole van Wakeren - van Leeuwen of Heineken. Great work Geertrui Vannoppen and Stefan Peters to guide the Heineken R&D team through the innovation game.

    View profile for Nicole van Wakeren - van Leeuwen, graphic

    R&D Innovation Head at The Heineken Company

    #Shaping a team, #Caring of a team, #Setting direction for a team, #Winning together as a team. Almost 3 years ago, I got the opportunity to re-design and re-organise 4 different teams at The HEINEKEN Company. A wide range of specialists in engineering, innovation and science originating from Headoffice departments #Commerce, #Research and #Development. We transformed ourselves into one team, known as our #Innovation Matrix department at Global R&D today. Along the road, we faced many challenges and opportunities. Most important in my role was to keep energizing the team and re-energizing during setbacks while laying the foundation for agile Ways of Working in a matrix. And in parallel, designing structure and progression with new R&D Hubs to collaborate smarter in our worldwide network. We have established and proven our sprint WAVE review days as our agile framework to enable cross-fertilization and team focus in the R&D foundation. A framework that we now fully embrace to keep moving ahead with newest knowledge and technology in the heart of our Innovation network. The TripleC People ambition, which I shaped in May 2021 as our leading people compass, succeeded to bring drumbeat along our multi-year road. A vision on a page that gave me focus to deliver with impact together while unleashing full potential of both individual and team. Last week, we had time to reflect on our journey. In Lichtenvoorde, we enjoyed a true moment of togetherness. While we were hunting for treasures in a 2-day innovation workshop, enthusiastically facilitated by Haystack Consulting, we also had spare time to enjoy self-made food and walking in the beautiful nature. People having fun over multi-cultural dishes, playing kups and listening to music, together with a nice range of cooled 0.0 drinks from our own draught systems. The picture tells it all. I am grateful for my work with my team. And for the sun that was shining onto the team. Team: You made our day! You keep inspiring me! I would like to acknowledge contributions to our team event. You have raised the bar to make most out of our event: Haystack Consulting, Treasure Hunt facilitators Geertrui Vannoppen and Stefan Peters Grand Cafe Markt 5 for your generous welcome with delicious food paired with our HEINEKEN brands (Texelse Bierbrouwerij B.V., Affligem Alken-Maes, Heineken) Studio40X Marcel te Brake, thank you for our team photoshoot! And all members in my team: your enthusiasm to brew the joy of true togetherness! With special thanks to Hannelize van Zyl, Annemiek van Zadelhoff, Dr. Sabrina Brendel, and our #DEI leads Adebayo Fetuga, Farideh Hosseinkhani #Leaders of #teams, may I ask...what example can you share to set #vision under one of the C pillars* below? Feel free to comment with your insight or success story. *Triple C People ambition: 1.       Collaborate with growth mindsets 2.       Care for the individual 3.       Culture that is inclusive, empowered and great to work at

    • No alternative text description for this image
  • View organization page for Haystack Consulting, graphic

    3,401 followers

    Try & Tell is hosting a Webinar: How AI and video analytics are changing the game for consumer research. Make sure to attend it on October 8th !

    View organization page for Haystack Consulting, graphic

    3,401 followers

    Curious how AI and video analytics are shaking up product research? Join us for a hands-on demo (with cream cheese involved!) and learn how in-home testing is speeding up innovation. Grab your spot and see consumer insights in action! 🎥🚀 #Webinar #Innovation #ProductTesting

    This content isn’t available here

    Access this content and more in the LinkedIn app

  • View organization page for Haystack Consulting, graphic

    3,401 followers

    Climbing a mountain is hard. Being a single parent is harder. No, really 🧐. 💸 The facts: more than 1 in 10 Belgian households is run by a single parent, and a quarter of these families face financial problems. Finding suitable housing is a struggle, compared to two-parent families. A new study, conducted in April 2024, aims to provide policymakers and field organisations with the necessary tools to support these families. The study was a close collaboration with Haystack Consulting and commissioned by IKEA Belgium, CAW and AMA. "This study shows how many single-parent families are in a precarious situation and are forced to find drastic solutions for housing, such as staying with friends or family. Considering the increased risk of poverty, it is clear that we need to provide extra support to this group and focus more on prevention to prevent them from becoming homeless," says Christine Vanhessen, Director of AMA. #research #marketresearch

  • View organization page for Haystack Consulting, graphic

    3,401 followers

    🙌 Let's be honest: It's freakin' hard to stand out in the crowded 🌱 plant-based food industry. And it's even harder to create products that balance nutrition and taste. Obtaining a Nutri-Score ‘A’ rating goes above and beyond meeting nutritional requirements. It’s all about finding the perfect balance between what’s healthy and what’s delicious. Our collaboration with Dreamfarm foods is a perfect example: it illustrates the importance of positioning products with different sensorial attributes differently in the market. By combining expert analysis with consumer preferences, Dreamfarm buttered its toast on two sides: successfully introducing and positioning their product in the market while satisfying health-conscious customers with great taste. #innovation #marketresearch #FMCG #plantbased

Similar pages