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Cédric presented his list of learnings when it comes to ESP migrations on this year's Customer.io conference UNPACKED. Also curious about what he shared? Have a look at the session recording 👇 https://lnkd.in/em_Rju2U

Wonder how GTM works together with Segment? And why you would even consider it? We made a short video to explain exactly this 👇

Yesterday Cédric Lequenne presented his "5 nightmare scenario's for ESP/Engagement Platform migrations" in front of over 1700 people across the world at Customer.io's Unpacked conference. Apparently very relatable scenario's and good-to-know elements. Are you looking to migrate? We'll share the deck in the coming days so you don't screw up.

Our next stickers just arrived in the mail. Which one is your favourite?

Are you old enough to remember Supermetrics? Here's a newer version on steroids. dbt Labs just announced its Semantic Layer for Excel and Google Sheets. What can you expect? ✅ Consistent, always up-to-date metrics ✅ Seamless integrations with Excel and Google Sheets ✅ Fast insights for complex data needs ✅ Governed data that aligns teams Learn more here - https://lnkd.in/emWWjapa Not a DBT user yet but want more info? Send us a message 📩

The team keeps growing 🚀 Please welcome Coraline Plumat as our new Senior Solution Architect 👋. With her she brought a ton of experience in the field of analytics and customer data. Her sharp business mindset will make sure that you'll be using the right tools for the right problems.

Last week Mixpanel officially released autocapture. "Autocapture, sometimes referred to as autotrack, is an analytics method for collecting commonly tracked user behavior data, like clicks and form submissions, automatically without needing to add custom code. In manual tracking, you also have to update event tracking code snippets every time you make changes to your website or product. This isn’t necessary with autocapture because you don’t need to constantly re-tag or edit code as your product changes over time. This reduces maintenance costs and the risk of data loss, and it ensures your analytics stay accurate even as your product or website evolves." Learn more about autocapture -https://lnkd.in/eaWEbjnf Have questions? Send us a message 📩

Did you see what we did 👀 ? Google Bigquery's documentation got updated. Why are we so excited? The new "BY NAME" resolves a set of challenges that the old "UNION ALL" suffered from. From the documentation: "Use the BY NAME or CORRESPONDING modifier with set operations to match columns by name instead of by position. The BY NAME modifier is equivalent to STRICT CORRESPONDING, but the BY NAME modifier is recommended because it's shorter and clearer." Learn more here - https://lnkd.in/dVhjfuGd

Confused on how to figure out your ideal conversion window in Mixpanel? We wrote a short guide on how to get more visibility on what configuration makes sense for you. Find out more here - https://lnkd.in/eyiUfr4v

Unlock the power of customer data with Piwik PRO's latest playbook. Looking for ideas and concrete use cases on how to leverage your 1st party data? Have a look at the real-world scenario’s that the Piwik Pro community lined up for you. This includes use cases from Arpit Choudhury, Juliana J., Michał Idziak, and our very own Glenn Vanderlinden. Fin the playbook here - https://lnkd.in/eT3rsgqN