La Colmena

Tech is a stereotypically secular industry in which traditional belief systems are regarded as things to keep hidden away at all costs. An yet, unconsciously, Tech has already built a belief system of its own. One of the fundamental functions of A.I. is to create groups, create categories, and then do things with those categories. Traditionally, religions have worked the same way: you’re either in the group or out of the group. You are either saved or damned.  A.I. is already embedded in our everyday lives: It influences which streets we walk down, which clothes we buy, which articles we read, who we date, and where and how we choose to live. It is ubiquitous, yet it remains obscured, invoked all too often as an otherworldly, almost godlike invention rather than the product of an iterative series of mathematical equations. So even if A.I. is just a lot of math, intelligence by brute force, it is spoken of as if it were semidivine. Our newsletter looks at this side of technology which has already produced the icons, legends, martyrs, and villains of our times. #tech #culture #blessedbythealgorithm

Excited to share a small personal project we have been working on recently—a logo and brand identity for a series of small, close-knit gatherings around electronic music that will take place in Brussels starting next November. 🎧✨ It’s been a rewarding creative process to visually capture the essence. Thought We'd share a glimpse of the branding Beatriz Vilchez Silva and Mona Habibizadeh developed for the occasion. 🎶 Looking forward to what’s to come. 🕺 #BrandIdentity #ElectronicMusic #Brussels #CreativeProject

Dear valued clients, As the new year begins, we sincerely thank you for your exceptional patronage and trust. Thank you for bringing us on board, listening, and challenging us with your sharp minds and engaging exchanges. You brought us such positive energy! May the upcoming year bring abundant happiness, laughter, triumphs, and thrilling adventures. We will be here whenever you need our assistance. Here's to an fabulous 2024!

Wormsensing is a Tough-Tech company using advanced materials technologies. Their solution is a unique combination of know-how from the nuclear, semiconductor, and printing industries. As an aspiring leader in advanced materials, their founders believe high-performance materials and cutting-edge research should benefit the general public without being limited to high-end niche applications. With this vision in mind and the certainty of accompanying a true game changer, La Colmena designed a collaborative process to help generate a brand fit for its ambition. With Worms, the sky’s the limit. 🚀 Read the complete case study: https://shorturl.at/jNPT9