Media Marketing

VO Group has given birth to The Little Voice. The parents are doing well; they are visibly happy and, above all, motivated to build a place of choice for the newcomer in the small world of Belgian advertising. Starting with the in-house Executive Creative Lacourt Laurie, who intends to defend the interests of her new baby with heart and soul, alongside the General Manager, Philippe De Wulf and the Digital Director, Nicolas Vanderseypen.   Discover more about The Little Voice in French👉 https://lnkd.in/epD_egcD Discover more about The Little Voice in Dutch👉 https://lnkd.in/eTPhs8DM

Campaign of the week AKQA Brussels talks about the weather for Nieuwsblad. Discover the campaign in French 👉 https://lnkd.in/eP97YeCn Discover the campaign in Dutch 👉 https://lnkd.in/e5RrjTZ2 Credits 👉 Nieuwsblad, Dries Vereecke, Liesbet Brigou, Lise Smout, AKQA Brussels, Peter Ampe, Jan Schoofs, Sarah De Blaiser, Lore Heyvaert, Jan Sidgwick, Aze Van Coillie, Marko Van Dyck, Marie Van Den Einde, Olivia Naudts, Myriam Maes, Bram Busschots, Kristof Luyckx and Franco Scaramuzza.

Invited to the MM Tech Club on September 10th dedicated to the post-cookie era, François-Xavier Le Ray, General Manager France & BeLux of The Trade Desk, gave us an interview dedicated to the platform's DNA and its development on the Belgian market.   The Trade Desk was founded in 2009 in Venture, California by Jeff Green, the current CEO, and Dave Pickles with the aim of developing programmatic purchasing on the Open Web thanks to a dedicated DSP (Demand Side Platform).   Read the interview in French 👉https://lnkd.in/ewzCQm_F Read the interview in Dutch 👉https://lnkd.in/eWTqVqgt

In the sixth episode of the Think Ahead podcast, Yassine Majid, Branding Coordinator at RMB Regie Media Belge, welcomes Dimitri Lemmens, Head of Content & Creativity at RMB Regie Media Belge. Together, they discuss the central role of content in today's marketing strategies. Discover more in French 👉https://lnkd.in/e7WsySet Discover more in Dutch 👉https://lnkd.in/eYAEpgpw

LDV United announces the arrival of Nathalie Rahbani, as Chief Commercial Officer, alongside Chief Creative & Strategic Officer, Dennis Vandewalle, as well as CEO & Brand Inspirator, Harry Demey. Discover more in Dutch 👉https://lnkd.in/eUGRe3Ek Discover more in French 👉https://lnkd.in/eYU2TBiA

A few weeks ago, SPACE gathered its clients and media partners to share the concrete elements of its new positioning. It had been a long time since management had spoken out to clarify the main lines of the agency's strategy. We interviewed Jonathan Jacoby, Chief Innovation & Data Officer, in the context of his role. Discover more in French 👉 https://lnkd.in/eCHmRq4W Discover more in Dutch 👉 https://lnkd.in/erhS7eb4  

Campaign of the week The Little Voice in friends mode for Vivalis.   Discover the campaign in French 👉https://lnkd.in/eY-drPeh Discover the campaign in Dutch 👉 https://lnkd.in/e2cenAjF Credits 👉Vivalis, Laurent Hubin, The Little Voice, VO Group, Lacourt Laurie, Gino Del Ben, Philippe De Wulf and Michaël Desmet.

MM-Marcom World & PitchPoint have launched the 6th edition of Belgium’s only awards celebrating the dedication and innovation that keep agencies relevant and successful for their clients. A true recognition of the hard work behind the scenes! https://lnkd.in/eBwjyP5K

In the wake of SPACE recent repositioning, we spoke with Jonathan Rijavec, Chief Strategy Officer and new board member of the media agency, to discover the real changes, and what remains of the legacy.   Find out more in French👉 https://lnkd.in/eFKMWxqp Find out more in Dutch👉 https://lnkd.in/etGh4nqC

Local brands are not sufficiently highlighted. Var therefore asked us to draw attention to some particularly successful Belgian campaigns. The aim: to show that creativity has nothing to do with the size of a market and that ours has many talented professionals.   The recent ATELIER dada campaign for Nestor - uitzendkantoor voor 60+, produced in collaboration with STUDIO HELSINKI and broadcast on Studio Brussels in recent weeks, demonstrates that a good strategic vision is and remains the best starting point.   Nestor is a temporary employment agency that specifically targets the over 65s. It was founded by Nicolas Moerman and Mathieu Vandenhende.   Find out more about this great campaign with Stijn Lambertyn, Kelly Gevaert, Geert Troch, Tom Brillouet. In French 👉https://lnkd.in/esee7WMi In Dutch 👉https://lnkd.in/esrPuUr2