NATRUE - The International Natural and Organic Cosmetics Association

NATRUE will be participating as an expert in today’s Regional Consultation on the Sustainability Potential of Digital Product Information Systems, hosted by United Nations One Planet network - 10YFP 🌍 Paula Gómez de Tejada Espinosa, NATRUE's Global Communications and Public Relations Manager, will join this half-day workshop, bringing together industry voices to explore how digital product data can support #sustainablechoices and transparency. We’re looking forward to productive discussions on advancing sustainability in the cosmetics sector! For more information 👇 https://lnkd.in/d2FG8UqA #D4CE #DigitalProductPassport #digitalproductdata #DigitalInnovation #DPP European Commission

It’s been 15 years since the EU Cosmetic Products Regulation was introduced, creating a unified legal framework that prioritises two key goals: 1️⃣ Protecting consumer health by requiring strict safety standards for all cosmetics before they reach the #EUmarket. 2️⃣ Ensuring smooth functioning of the internal market for cosmetics across #EUMemberStates. 🚨 Now, the European Commission has officially launched an evaluation of the Regulation, aiming to review its strengths and weaknesses, assess its effectiveness, efficiency, and measure its EU added value. This evaluation is set to conclude in the first half of 2026, and the findings could play a significant role in shaping the future of #cosmeticregulations across Europe 👇 https://lnkd.in/djcdy6xZ #EURegulation #ConsumerSafety #Cosmetics #CosmeticRegulation

Exciting News! 🎉 NATRUE Ranks #6 in the 2024 Who’s Who in Natural Beauty We’re thrilled to announce that Dr. Mark Smith, NATRUE's Director General, has been recognised as "The Transparency Trailblazer" and placed 6th in this year’s Who’s Who in Natural Beauty! 🌿 This recognition, awarded by Natural Products Online, highlights NATRUE’s ongoing influence in the #naturalbeauty sector and celebrates Dr. Smith’s work in driving a transparent, authentic beauty industry 🗣️ Reflecting on this achievement, Dr. Smith shared: “It’s an honour to be recognised among such inspiring colleagues, including Millie Kendall O.B.E., Jayn Sterland, Jo-Anne Chidley, Anabel Kindersley, Paige Tracey, Rosie Greenaway and Lisa Oxenham. Seeing so many passionate individuals championing a verified and sustainable beauty industry is truly motivating!” Congratulations to Dr. Smith and all the incredible leaders shaping the future of natural beauty! 🌱💚 Find out more 👇 https://lnkd.in/d-NhevcM #BeautySector #Sustainability #Transparency #WhoisWho

✨ We’re excited to reveal some of the activities taking place during #NaturalCosmeticsWeek! 📅 23rd - 29th November | Embrace true beauty with Peclavus (HELLMUT RUCK GmbH) and enjoy a 15% discount on their NATRUE-certified products! Explore exclusive insights into the importance of #certification on their website, blog, and Instagram. 🌍💚 📅 23rd - 29th November | Singapore’s Oh So Clean Beauty blogger brings an inspiring video series 🎥 featuring ~#naturalbeauty brand founders. They will reveal newest launches and share why #naturalcosmetics matter. 👉 Learn more about these activities at https://lnkd.in/d_Efi5sg ✨ Stay tuned for more exciting initiatives coming your way! #ChooseTrueBeauty

🌍 NATRUE at the Sustainability, AI & Innovation Summit in Barcelona! 🌍 Will you be in Barcelona on 22nd November? 🗓️ Join us at 13:45h as Viktoria Potko, NATRUE’s Certification & Global Market Development Manager, participates in a panel discussion on “How Certification Can Strengthen Regulatory Compliance in Sustainability” under the #GreenClaims Directive. 🗣️ Viktoria Potko will be joined by Michelle Thew (Cruelty Free International) and Alberto Monje Gama (TIC Council) to explore how certification can reduce #greenwashing and build #consumertrust. 🔍 Topics will include: - The role of certificationin ensuring credible environmental claims - Effective strategies to enhance compliance and foster trust - How voluntary standards align with regulatory demands for sustainability Don’t miss this insightful session on the synergy between #certification and regulation for credible #sustainability! 👉 Learn more: https://lnkd.in/dcxTdqE9 #SustainabilityAIandInnovation, #SustainabilitySummitBCN, #CommonShare #GreenClaimsDirective

We’re just one month away from the launch of NATRUE's Natural Cosmetics Week 2024! Over the next 30 days, we’ll be sharing details about all the exciting events we have lined up. Stay tuned for announcements on NATRUE-certified brand discounts, insightful articles, facial yoga courses, and more! 😎 If you’d like to be part of this event by registering an activity, there’s still time! Simply sign up here 👇 https://lnkd.in/dGjMC4Zw Don't miss the chance to join the movement for #naturalbeauty and sustainability! 📣 Don’t miss any updates! Find more information about the Natural Cosmetics Week here 👇 https://lnkd.in/d_Efi5sg #NaturalCosmeticsWeek #ChooseTrueBeauty

🌿 NATRUE concludes successful participation at the Natural Beauty & Health Show 2024! 🌿 A heartfelt thank you to everyone who joined us from 9th to 10th October in Stockholm! With over 3,200 attendees, this event was a hub for discussions on #sustainablebeauty. ✨ Our engaging sessions delved into key industry topics, including regulatory updates and sustainability beauty trends, featuring insights from Dr. Mark Smith,NATRUE's Director General, and Viktoria Potko, NATRUE’s Certification and Global Market Development Manager. 💬 Dr Smith also participated in a panel discussion titled "Navigating Green Beauty," where participants underscored the importance of transparency and quality in meeting consumer demands. 🤝 Over two days, we had the chance to explore emerging beauty trends and discover new product and service launches! A huge thank you to everyone who visited our stand and attended our presentations! 👉 To learn more about our experience at the event, check out our article: https://lnkd.in/d6N2Gxxs We look forward to seeing you next year! #NaturalBeauty #Sustainability #NaturalCosmetics

We’re excited to announce that the European Natural Beauty Awards 2024 in Stockholm was a fantastic success! With over 700 entries from across 35 countries, the event highlighted the rising demand for natural and ethical #beautyproducts. It was an honour for NATRUE to join the judging panel and announce the Sustainability Pioneer of the Year award. Huge congratulations to the NATRUE-certified brands recognized for their commitment to #sustainability and innovation! 💚 Thank you to everyone who participated, and congratulations to all the winners! 👉 Find out more about the event here: https://lnkd.in/dqWkQr5g #ENBA #BeautyAwards

🌊 “The #DeadSea is like a natural spa visited by millions of people from all around the globe 🌏. This is what inspired our founders to build their own laboratories on the shores of the Dead Sea. They devoted the first and only facility in the region to researching the impactful skin benefits of the Dead Sea natural elements and established a mineral #skincare brand based on #naturalactives: super mineral hydrating water, purifying mud, invigorating mineral salts and nutrient rich desert plants.” 🌿 💡 Read about Idit Gandelman's journey and how AHAVA Dead Sea Laboratories adheres to the highest standards through the NATRUE label in our latest #TrueStory 📋. Gain insight into the passion behind the #naturalbeauty movement and the professionals who bring these certified products to life. ✨ Why NATRUE? Idit says, “The NATRUE logo not only builds #consumertrust and distinguishes us in a crowded market, but also attracts environmentally conscious consumers and ensures that our products meet the high strict standards for natural and organic cosmetics” 🔗 Discover the full story here: https://lnkd.in/dngcZfPP #naturalcosmetics #interviewseries #industryinsights #behindthescenes #skincarejourney

🌱 The beauty industry’s journey towards sustainability is more important than ever, and NATRUE is proud to be part of the conversation at SEPAWA Congress 2024 in Berlin! 🗓 On Thursday, 17th October, we invite you to join Dr. Mark Smith, our Director General, as he shares insights in two key sessions. ⏰ At 09:20AM, Dr. Smith will present “Green Claims Substantiation: The NATRUE Standard”, exploring how our certification ensures that green claims are transparent, trustworthy, and aligned with evolving regulations. ⏰ Following this, at 10:45 AM, Dr. Smith will join an expert panel on “Eco Beauty Scores and Certifications”, moderated by Dr Barbara Olioso (the Green Chemist). Alongside industry leaders, panellists will discuss different frameworks for assessing sustainability, from third-party certifications to quantitative methods for assessing #sustainability. 🎙 Panelists: Dr Barbara Olioso (the Green Chemist) – The Green Chemist Consultancy Dr Mark Smith - NATRUE - The International Natural and Organic Cosmetics Association Frederic BLONDY – Pierre Fabre Laboratories Harald Dittmar – COSMOS-standard AISBL Silvia Ferratini – European Commission Laurent Gilbert – L'Oréal 📣 Don’t miss this opportunity to gain a deeper understanding of sustainable beauty and discover how NATRUE is helping to shape a more sustainable future! Find out more 👇 https://lnkd.in/d2ZvU3fg #SEPAWA2024 #GreenClaims #SustainableBeauty #Certifications #Cosmetics