OONA/BAAS

oona.agency and BAAS unite in a strategic partnership: OONA/BAAS. The industry is changing. Traditional campaigns no longer cut it. Brands need deeper connections, authentic engagement, and strategies built around communities. That’s where we come in. With a community-first mindset, fueled by creativity and data, we’re aiming to set a new benchmark in influencer, PR, and social media marketing across the Benelux. 🔗 Read all about our partnership and vision: https://lnkd.in/euan8w_z

Loved bringing creativity, community & conscious craftsmanship together for  IKEA 🧵    Last month, I had the honor to host a group of talented creatives for a weaving workshop with IKEA! Together, we transformed my atelier into a vibrant, spacious oasis and brought the art of weaving to life.   This workshop was all about celebrating MÄVINN: IKEA’s Social Entrepreneur collection, handcrafted with natural fibers in collaboration with artisans and social businesses across Asia.  More than just beautiful home accessories, each piece creates jobs and drives social impact. A collection close to my heart and hopefully yours too. 💛   Discover the new MÄVINN editions in July 2025 and January 2026!    Thank you IKEA and Jelena Janssens for this partnership Big thank you to my colleagues from OONA/BAAS Jolien Belmans Isis Van Loon and Evi Boits 🫶🏼   Thank you Sacha Kleinblatt for the beautiful pictures But most of all thank you to all the creatives who joined, this was sooo much fun!   #IKEAxOONA/BAAS #MÄVINN #SocialImpact

Last week, I was invited, together with my colleague Julie, by Zalando to attend their annual Agency Day at their headquarters in Berlin. With agencies from across the European market present, it was a moment to reflect on the impactful PR campaigns of the past year and get an exclusive preview of the plans we will be rolling out for our local market in 2025.   A big thank you to the entire Zalando team for an insightful day, where I got to know the brand even better and connected with creatives and PR managers from across Europe.

Het Antwerpse marketingbureau oona.agency smelt samen met het Nederlandse BAAS. Beide bedrijven, samen goed voor een omzet van 20 miljoen euro, zijn gespecialiseerd in het in contact brengen van merken met community’s. 👉 Lees het volledige artikel hier: https://lnkd.in/eFXqhTwf Foto: oona.agency - een beeld uit een campagne van OONA voor het automerk Toyota, met de bekende Belgen Linde Merckpoel en GuiHome.

Two leading agencies. One shared vision. This is OONA/BAAS. A glimpse of what brought oona.agency and BAAS here and a taste of what’s coming next! https://lnkd.in/euan8w_z

🔥 3.5M earned impressions, €395,600 social media value, 659 attendees & 817 social media posts! 🔥   At oona.agency, we believe in the power of community-first storytelling. With Levi Strauss & Co. Tailored Thursdays, we brought together the Dutch hip-hop and fashion scene in a unique series of events, powered by Complex. 🎤👖   Each edition had its own vibe:   Edition 1: Focused on hip-hop, featuring Jiri11, Reanny, and DJ Claire Lyons. Guests embraced the double denim dress code, and key creatives styled their looks in advance.   Edition 2: A soulful R&B night with Gaidaa, Kaya Imani, and DJ Nathifa Efia, plus customization booths where attendees personalized their Levi’s® pieces.   Edition 3: A special Levi’s® 501 Day celebration, gifting guests the iconic denim, featuring Afrobeats artists JMANI and Yxng Le, and a summer barbecue in the Levi’s® courtyard.   This project was about more than just fashion—it was about amplifying emerging talent, creating authentic connections, and shaping culture.   Special thanks to Karim Afifi for his role as Creative Curator and BRAAS , for their invaluable support, and to all the artists who made these nights unforgettable!   Want to see more of this event(s)? Check it out here 👉 https://lnkd.in/eThi3UZe   #oonaagency #LevisTailoredThursdays #hiphop #fashion #community

What’s the secret to thriving early in your career and beyond? 🔑 Brit Starr chats with Shanice Engel, Managing Partner and Director of Business Development at oona.agency, to explore her journey to becoming the youngest managing partner at this powerhouse agency. If you're passionate about marketing trends, building brands, or personal growth, this episode is packed with insights and inspiration. Apple Podcasts: https://ow.ly/TG1250UH7bL Spotify: https://ow.ly/JmPE50UH7bK YouTube: https://ow.ly/kmtm50UGvZt #EarnedPod #Marketing

Ready to meet the rulebreakers and futuremakers of 2025? 🎢 Our latest article highlights 22 changemakers redefining industries, empowering communities, and pushing culture forward. From sustainable fashion pioneers and visionary artists to inclusivity advocates and culinary game-changers, these trailblazers are inspiring new perspectives and reshaping what’s next. Dive into our article and get inspired! ⤵️ https://lnkd.in/ep4aB6bU

What I love most about my job at oona.agency? Bringing powerful stories to life & making connections that matter. 👥 This summer, we helped Toyota Belgium stand out with a campaign that truly embraced authenticity, connection, and the brand's powerful "Start Your Impossible" mission. Proud to be part of this journey where we co-created a multi-layered strategy that resonated with audiences and sparked national pride during the Olympics & Paralympics 2024. A huge thank you Ellen De Wilde for all the trust and to my incredible team Amélie Waterschoot, Christin Ho, Nigel Ooms & Julie Van den Meutter for their dedication and creativity in making this happen. Here's to more meaningful projects and collaborations in 2025! 🙌🏽 🔎Check out the full case here: https://lnkd.in/g2HYjmsD