Perspectivist

Are you also wondering what is actually going on these days – have we all gone mad? And it’s not like we couldn’t hear the alarm bells for quite a while.   But rather than asking why most of us couldn’t hear them, if you’re a communicator, you’re probably familiar with arguments like “we have to explain sustainability better”, we must “fight greenwashing” or we just need better storytelling for people to get the facts. But it doesn’t work and we’re heading ever faster into the abyss. Little seems to make sense anymore, many feel disoriented, and we can hear the same old stories, same old arguments, same old messages crumbling in the face of today’s reality. So how can we communicate about what’s going on now that our very survival is at stake? What is my own role, the role of my organization, or my brand in all this? read more: https://lnkd.in/eEgZhtYc #RegenerativeCommunications #Storytelling #Communications

What becomes possible when brands transform into beacons of active hope through regenerative storytelling? Whether in traditional marketing or sustainability – storytelling has gained in importance in our attention economy, where both attention and meaning have become scarce. Many stories remain however trapped in patterns that contribute to division, delusion and disengagement. More thanever, we need activist brands that explore what it means to embrace nature, community, and a meaningful life. Perhaps, it is time to dare crossing the threshold to the dream of a thriving world - discover more: https://lnkd.in/e2wPR7qS #Storytelling #RegenerativeCommunications #Branding

Which ways of expression can better capture the feeling of our time, the longing of our souls, and the unique essence of our role here on Earth than poetry? If brands are to be authentic, inspiring, and able to deeply touch their audiences, we may need more #brandpoetry. "At times where little makes sense. In places that lost their ground. Within souls that crave for aliveness. What will reenchant our worlds? How can we sense from what has been numbed, to be whole again with the depth of our truths? Reembodying our dream from the roots to the fruit. Where the magic of life’s narrative brings us beyond. How can we see what has become invisible, to awaken to the abundance around? Recognising the beauty behind the masks of modernity. When we grasp the potential in every seed of speech. How can we smell what has been over-perfumed, to embrace the unique essence of our story? Reeimagining the fragrance of a home to thrive. Once we start to deeply listen to the flowers of fertility. How can we touch what has become lonely, to start belonging to a greater whole? Reconnecting the broken threads in the web of life. For your time is ripe, when your heart can open. How can we listen to what has become unspoken, to remember the diversity in all of history? Refertilising our potential in an attention ecology. Where every story has a place to be listened to. How can we taste what has become tasteless, to nourish the world we dream into being? Regenerating the flow of consciousness. When communications become the voice of life." Brand poem of Perspectivist by Jean-Philippe Steeger Reach out to me if you feel a strong yes and dare leading from your whole being. #Brandpoetry #Poetry #RegenerativeCommunications

Museums today are at a critical threshold between being static repositories and becoming experiential and inspirational places for regenerative cultures. In a world that suffers a lack of alternative realities and possible futures in the face of multiplying and intensifying crises, museums can play a key role as laboratories for more dynamic ways of being, belonging, and cherishing beauty. As repositories of history, arts, and culture, museums are already telling stories about who we are, how we look at the world, and what we could become. Which role could communications play for re-writing the story of museums as birthplaces for thriving cultures and places? Read the article: https://lnkd.in/eDmjUC_W #RegenerativeCommunications #Museums #Narratives #Regeneration

What if you could inspire and enable transformative change by communicating through your whole self and with your deeper dream for a brighter world? Today’s leadership communications are confronted with a series of challenges that contribute to a sense of disconnection and disengagement with leaders. The current lack of authenticity, vulnerability, and imaginative capacity has direct impacts on the quality of the flow of information in the organization, its innovation capacity, and perception by customers and other stakeholders. Regenerative leadership communications open to a life-affirming, potential-embracing, and reconciliatory story of transformation. Discover the power of regenerative communications for your leadership: https://lnkd.in/e6395DQM #RegenerativeCommunications #Leadership #RegenerativeLeadership

During her energetic nomination speech, presidential candidate Kamela Harris has presented herself as the guardian of the American dream. The United States of America are, according to her, the ”greatest story ever told”. Rooted in a narrative of eternal progress and individual choice, that story has had a great impact on the world. From military power and economic hegemony to the ideal of life for billions of people worldwide – without its narrative of cultural superiority, the US may have never arrived where they are today. What can we learn from the power of narrative and the narrative of power at a time where humanity’s very survival is at stake? #PoliticalCommunications #RegenerativeCommunications #Communications #USelections

Do you trust the magical force within you that is able to re-enchant, re-vitalise, and reconnect to what really matters to you? While the world is full of rational solutions, probably including your value proposition, we seem to have forgotten something crucial. It is what lies in the in-betweens - between visible and invisible, between possible and impossible, between pragmatism and dream. As we're facing a globalised pandemic of depression and hopelessness, it may be the secret sauce missing from your brand, communications, and marketing. 🗝 It is what modern art history is rediscovering with artists like hashtag #HilmaAfKlint 🗝 it is the banal promise of the world's largest plastic polluter 🗝 it is the genius of innovation that comes at the most unlikely moment 🗝 it is a field that has no place today, and may yet become the source of transformation we've been longing for. Discover the magic of transformation with Perspectivist: https://lnkd.in/ePHUKxPC Painting: artwork by Hilma Af Klint - "abstract" painter before Kandisky or Mondrian, who are traditionally portrayed as "inventors" of abstract art. #RegenerativeCommunications #Communications #Branding

Mesmerizing experiences, unspeakable wisdoms, unexpected turns – welcome to the realm of magic! For millenia, humans have been fascinated by what escapes our everyday logic. At a time where realpolitik,“there is no alternative”, and fatalist outlooks dominate the scene, the notion of magic may offer what we've been crucially lacking. Discover how magic can open our communications to active hope, new pathways of potential, and a more beautiful way of embodying what truly matters! Read more: https://lnkd.in/dqEamh3J #Magic #RegenerativeCommunications #Communications

How can communications again become a source of hope and transformative action? As David Attenborough said, saving our planet is now a #communications challenge. However, today's widely used approaches to #branding, communication strategy or storytelling often remain stuck in a worldview that perpetuates the multiple crises we are in today. Discover fresh perspectives on communications in this inspiring new podcast episode of #WeNeedToAct with Perspectivist founder Jean-Philippe Steeger, hosted by Sara Rego, PhD! Available on Spotify and Apple podcasts: https://lnkd.in/e83rrg96 #RegenerativeCommunications #SustainabilityCommunications #Greenwashing

"At times where little makes sense. In places that lost their ground. Within souls that crave for aliveness. What will reenchant our worlds? How can we sense from what has been numbed, to be whole again with the depth of our truths? Reembodying our dream from the roots to the fruit. Where the magic of life’s narrative brings us beyond. How can we see what has become invisible, to awaken to the abundance around? Recognising the beauty behind the masks of modernity. When we grasp the potential in every seed of speech. How can we smell what has been over-perfumed, to embrace the unique essence of our story? Reeimagining the fragrance of a home to thrive. Once we start to deeply listen to the flowers of fertility. How can we touch what has become lonely, to start belonging to a greater whole? Reconnecting the broken threads in the web of life. For your time is ripe, when your heart can open. How can we listen to what has become unspoken, to remember the diversity in all of history? Refertilising our potential in an attention ecology. Where every story has a place to be listened to. How can we taste what has become tasteless, to nourish the world we dream into being? Regenerating the flow of consciousness. When communications become the voice of life." Perspectivist Brand Poem by Jean-Philippe Steeger Would you like to capture your unique brand essence and touch the heads, hearts, and hands of your audiences through a personalised #brandpoem? 👉🏻 https://lnkd.in/eW88CwHf #Poetry #RegenerativeCommunications