The House of Marketing

🎬 Crafting Success Through a Strategic Approach Working on projects with a clear, structured approach can transform complex challenges into manageable steps. In this video, Marijke Smets and Shaireen Aftab discuss the 4-step approach they used while working on the VDAB project, outlining a framework that kept the team aligned and results-focused. Here’s the breakdown: 1️⃣ Audit & Insight Gathering — Starting strong with data-driven insights and a thorough audit, the team ensured they had a full understanding before moving forward. 2️⃣ Workshops & Brainstorming — Bringing diverse stakeholders into collaborative sessions to share ideas, build concepts, and set a solid foundation together. 3️⃣ Persona & Journey Mapping — Diving into persona creation and journey mapping to visualize and connect with the audience on a deeper level. 4️⃣ Content Ideation & Channel Strategy — Wrapping it up by defining content and channels that resonate best with the mapped personas and journeys. This method enabled the team to align seamlessly with the client’s needs and maximize impact at each step. Here’s to structured strategies that make a difference! What’s a project approach that’s worked well for you? Drop a comment below and let’s exchange ideas! 👇 The full video can be found here: https://lnkd.in/eZsyWHFj hashtag #Strategy hashtag #TeamCollaboration hashtag #ContentMarketing hashtag #CustomerJourney

Want to take your marketing strategy to new heights? 🌟 🚀 Integrating new marketing channels can be a game changer, but it’s important to do it right. Understanding your audience, testing new platforms, and setting clear goals are key to success. Here are 5 key insights from our expert Marijke Smets that will help you get the best results! ⬇️ https://lnkd.in/eng4YdZa

How to Implement True Pricing for Your Business: 3 Steps to Get Started from our Pricing Expert Sebastian Glosemeyer 🔎 Step 1: Determine Your Positioning Decide if your company wants to lead in sustainability. Like Tony’s Chocolonely, bold actions in true pricing can set you apart. Make sure your marketing reflects this message clearly. 📊 Step 2: Scan Your Value Chain Identify hidden environmental, social, and economic costs in your product's life cycle. Gather data on pollution, labor conditions, and resources used to calculate the true price. 💡 Step 3: Implement Your Pricing Strategy Start with a pilot program or roll out true pricing for select products. Adapt based on customer feedback and be transparent in your communication. 👉 Read more about true pricing and how it can drive positive change: https://lnkd.in/eqQ5B6Bx     #Sustainability #TruePricing #MarketingStrategy #TheHouseofMarketing 

👀 I once created a marketing plan full of ambitious strategies and advanced tools, but it wasn’t practical for the client's small team and limited resources. It overlooked their strengths and needed a more gradual, step-by-step approach to be actionable. 💡 Mistakes happen, but it’s what we do next that defines us as marketers. At The House of Marketing's Fail Forward Fest, we’re going to dive deep into marketing missteps, like how Hartmann’s AI bot faced unexpected challenges but ultimately led to breakthrough innovations. Join us on Wednesday evening, November 13th, to explore how we can all learn, adapt, and grow from our business and marketing setbacks. Let’s turn failures into fuel for future success! #FailForwardFest #MarketingFails #GrowthMindset

What does it mean, to be a Junior Marketing Consultant at THoM? As a Junior Consultant at The House of Marketing, you will gain plenty of experience through a mix of both interim positions and strategic consultancy projects. And this, while enjoying the perks of being a THoMer:   ✅ A THoMer takes it all You don’t have to choose an industry, nor a specific marketing domain. A THoMer can gain a wide experience in brand management, digital marketing, go-to-market, marketing automation, CRM, ... at different players in different industries. 🌐 ✅ A THoMer never walks alone You can count on a strong support system. A personal counselor who guides you in your career, a mentor who serves as your buddy, a client manager who tackles your job questions and a human capital team that is only one call away. 🤝 ✅ A THoMer just wants to have fun You get to work hard, but play even harder. From a THoMbuilding to a THoMski or even a maraTHoM, as long as the word THoM fits in it, we’re up for it!  🥂   Don’t wait—apply before November 4th and launch your career with us. 📅 Apply here: https://lnkd.in/eMXzD7Tt #thehouseofmarketing #thomcareers #younggrads #firstcareer #belgiummarketing #joinourteam

"We didn’t crack the formula for success, but the mistakes we made with New Coke are now part of our legacy.” – Donald Keough, former Coca-Cola President   💡Even the most iconic brands have faced failure.    At The House of Marketing, we believe these failures pave the way for future success. That’s why we’re hosting Fail Forward Fest on November 13th. We’ll discuss real marketing setbacks, like HARTMANN GROUP’s AI bot challenges, and how these experiences led to innovation and growth. Whether it’s a product flop like New Coke or a misstep in strategy, failure is often just the beginning of a breakthrough.    👉 Don’t miss out on this incredible night and secure your spot today: https://lnkd.in/eSnPy75s    See you on November 13th!    #FailForwardFest #Innovation #AI #EmbraceFailure #MarketingLessons

In today's fast-paced digital world, strong digital marketing skills are crucial for every industry - including telecom and Telenet as part of it. To stay ahead of the curve, Joris Van Aken, Digital Marketing Lead at Telenet, and Katrien Talpe, Consulting Manager at The House of Marketing, joined forces to create a comprehensive training program for Telenet employees. In this couch chat, Joris and Katrien shared how their strategic, step-by-step plan not only addressed the immediate need to enhance digital marketing skills but also prepared Telenet for future shifts. Their approach focuses on continuous improvement and adaptability to ensure Telenet remains competitive in the evolving online landscape. 🌟 🎥 Watch the video to discover how The House of Marketing helped Telenet build lasting digital capabilities that drive growth and success! https://lnkd.in/ezNesN9K

👏 7 months of Talent Search! A few months ago, The House of Marketing expanded its services with a permanent recruitment offering. As we reflect on this milestone, we’re thrilled to see how this addition has already begun to transform the way we support our clients. 🔍 What makes this expansion so impactful? • Tailored talent solutions: We’ve been matching businesses with candidates who not only meet their technical needs but also fit seamlessly into their company culture. • Expert insights: Our deep industry knowledge has helped attract top-tier talent in a highly competitive market. • Streamlined hiring process: Our clients are enjoying a more efficient recruitment process, saving both time and resources. It’s been quite a journey so far, and we’re excited to continue making a difference. If you haven’t explored how our recruitment services can elevate your team, now’s the perfect time to connect with us! ☕️ 👉 Read the full article about our expansion here: https://lnkd.in/gSWVnfX7 #Recruitment #Marketing #TalentAcquisition #TheHouseofMarketing

🚀 Winning the War for Talent in 2024: What You Need to Know 🚀 In a highly competitive job market, attracting top talent requires more than just great salaries. To stand out, companies must: ✅ Personalize the candidate experience ✅ Offer roles with purpose ✅ Highlight flexibility & work-life balance ✅ Leverage technology for efficient hiring Want to recruit the best talent this year? Read our latest article and discover how The House of Marketing can help you win the war for talents. https://lnkd.in/esfVek_F #hiring2024 #talentattraction #workplaceculture #employerbranding #flexiblework #futureofwork