The Right Street

The epic leap in generative AI’s capacity has struck fear in the hearts of many creatives. Writers, designers, videographers and musicians have started experiencing seismic shifts in their professions. Were the creatives at The Right Street afraid of being replaced? Maybe for a minute. Then they dove in and put the robots to work to help realise their creative vision. In her recent blog, Maya Taal explores what really drives creativity, and shares how our team leverages AI to reach new heights of ingenuity:

Sometimes a genuine laugh is the best response to whatever you're dealing with, whether it's Filip Lugovic or a tough project. Thank you, Richard Medic, for the good laughs and much more. Rest in peace.

Writing a report is not a walk in the park, but neither is designing one. Especially a complex one meant to be delivered at one of the biggest world events, both in print and online. Here to tell you more about his experience working on one such project is Milan Jovanovic, our Head of Art & Design.  Take it away, Milan!

Can you marry AI, public affairs, and policy communications? While it may seem like a stretch, in our experience, it is possible. Well, in the experience of our Head of Social Media, Ana Karic, more precisely. According to Ana, AI can help you understand your audience, which is crucial in the comms world. But rather than letting AI do the work for you, you can use the tool to discover insights into your audience. And if you would like to know more, we do encourage you to visit her blog post: https://lnkd.in/dZDZpDhz

As comms experts, we want our messages to be remembered and heard by others. But here’s the thing - humans are forgetful by nature. Our brains simply don’t have the capacity to remember everything.  So, what can you do when you want a complex topic or an idea to stick? Well, according to memory science, there are some tricks to achieve this.  For example, our brains like repetition and patterns, so calling back to what you previously talked about can be helpful.

The annual Global Impact report, produced by the Global Covenant of Mayors for Climate & Energy (GCoM) with partners like Bloomberg and the European Commission, highlights the role of cities in combating climate change and moving towards achieving the Paris Agreement target of limiting global warming to 1.5°C. Some of the outcomes of the 2023 edition: Cities’ Climate Actions: The 13,239 cities within the Global Covenant of Mayors (GCoM), representing 1.191 billion people, are advancing faster in climate actions than national governments. They are on track to reduce global emissions by 5.6 GtCO2e annually by 2050 compared to a business-as-usual scenario. Rising Climate Action: In 2023, 40% more cities (9,110) progressed from setting climate targets to planning actions. Additionally, over 1,009 cities are tackling energy access and poverty as part of a new pillar introduced by GCoM. Adaptation and Hazards: The number of cities conducting adaptation assessments grew by over 150%, reporting over 18,000 climate hazards, including extreme heat, flooding, and sea-level rise. However, financing for adaptation remains scarce compared to funding available for emissions reduction. The challenge was to package thirty pages of comprehensive information on the important topic in an engaging manner. Luckily our partners at GCoM were open to go beyond just a PDF document. Which is, don’t get us wrong is a great way to spread the information around a community. But if you want to go on stage at something as grande as COP28 (Conference of the Parties 28), perhaps this is not the best piece of supporting material. We needed something quick to open and easy to comprehend, so a one-pager website was our solution. As an outcome, the report was presented to a global audience at COP28 in Dubai during the 28th annual United Nations Climate Change Conference, that took place in Dubai in 2023. This international summit brought together representatives from nearly 200 countries, including world leaders, scientists, environmental activists, and business leaders, to negotiate and make decisions on actions to combat climate change.

How do you successfully translate a complex topic like climate change into an easily digestible format? That was one of the first questions we had when working with the Global Covenant of Mayors for Climate & Energy (GCoM) on designing their Global Impact report. As the largest global alliance for city climate leadership, GCoM needed help with presenting their findings about climate change into an all-encompassing and easy-to-read report that can be shared as a PDF and on the website. A feat that was not so easy to achieve. By finding a common language and experimenting with various design elements, we managed to find a distinct visual identity that married crucial data with interactive segments. The end report was presented successfully to a large audience consisting of crucial stakeholders at last year’s COP28 in Dubai. www.gcomimpactreport.org

Thank you to everyone who joined us last week for the event we co-organised with FiscalNote and the SuperLobby community (Milos Labovic)! To conclude an insightful panel discussion, we posed a seemingly simple question - one that, despite requiring just a single-word answer, proved to be more challenging than expected. 👀 🇪🇺

In a relatively short span, AI chatbots have quickly become the number one spot to filter information and data online.  However, a rising body of studies has found that in addition to growing AI hallucinations, i.e., when AI generates incorrect/misleading results, we have in turn also begun to hallucinate as well.  And as AI becomes the norm more and more, how will we know where the reality and facts begin, and the “tweaked” realities end?