In een exclusief interview ontvingen de jongens van Koolcast Sport, de enige echte Romelu Lukaku. Ons doel was altijd het creëren van een plek waar atleten zich veilig genoeg voelen om zichzelf te zijn.
Het is dan ook een eer om de topschutter aller tijden te horen speken over de mentale struggles van topsport, zijn liefde voor RSC Anderlecht en de staat van de Rode Duivels.
In samenwerking met Friends of Sports brengen wij jullie deze episode.
4 months... What started as countless car rides and late-night drinks with Lode Vochten is now celebrating its four-month milestone. For years, I’ve been searching for the right words to explain what we aim to achieve, our purpose, and where communication is heading. And I’ve always failed ...
Then yesterday, I stumbled upon this stand-up set by the wunderkind Josh Johnson. My immediate reaction? "F*** me." This kid not only articulated my beliefs better than I ever could but also managed to bash Drake while proving how Kendrick unites all the LA subcultures.
So, let me give it another shot.
At Defiant, our mission is to bridge the gap between brands and culture through communities. Cultural relevance is our main KPI, and we strive to give back to these communities. Our goal isn’t about headcount, net worth, or flashy offices. No, we want to impact culture and communities through the right brands... and have fun doing it.
Whether it’s collaborating with the lads at Koolisse Media, our amazing founding client at bonsai (shout out to JULIE CLAUTIER and Gill Otte), Guilherme Nunes and his amazing new design studio BROTO, the wonderful Geert Van Mol, or teaming up with Gauthier Elslander, Karel Vinck and Finch Collective, fun is always part of the equation.
Even though my energy is sapped from a COVID infection, videos like Johnson's remind me that it’s all worth it. Because we are what the culture feeling.
So, let's create some cultural and community impact.
Talk to you soon!
#culture#theculture#communities#communitygrowth#communitymarketing#JoshJohnson#Drake#KendrickLamar#Defiant#CulturalRelevance
This morning we saw our very first idea come to life. Together with bonsai, we organized a mindfulness session to energize the lovely Graspop people. Three more days to go, but the first one already was a success beyond believe.
Very grateful for the people at bonsai for believing in this from day one and the people at Graspop Metal Meeting for making this happen.
Let’s go for three more golden moments together…
Shout out to Gill Otte, Gertjan Verbruggen and JULIE CLAUTIER . You guys truly rock! 👊
Cc/Lode Vochten, Maarten Van Herck