New beer incoming? 😮
A couple of weeks ago we did a survey asking whether our next Thrive beer should be functional. Curious for the result? Well, we got about 500 replies and it's absolutely clear that our next beer needs to be functional, just like our Peak and Play. 86.3% of our customers think so, to be precise. As our customers unanimously point out, this is what we stand for and what differentiates us. Even though this result didn't come as a big surprise, it was good to see our own thoughts and ideas confirmed by the people we're doing it for 🫶 The next question was then what the functionality for our next beer should be. There were multiple options so here the replies were more varied, but there was one very clear winner. So, we got to work with the feedback and actually launched something yesterday to our existing subscribers. And I have to say, they put their money where their mouth is. I was already very excited for this product and now even more so. Not a subscriber and missed it? Stay tuned 😉 Cheers, Laurens