Trilations

Companies that prioritize patient-centric strategies are reaping significant rewards, achieving faster uptake and higher peak sales following their launches. In fact, patient-focused launches see a remarkable 29% increase in market share within the first 12 months compared to their non-patient-centric counterparts. This advantage grows even further, with a 20% difference after 24 months. By aligning your launch strategy with patient needs and preferences, you can drive engagement and foster long-term brand loyalty. Is your organization ready to embrace a patient-first approach? 👉 Contact Trilations to explore how we can help you implement effective patient-focused strategies. #Trilations #PatientCentricity #Launch

How Trilations helped a long-term client to increase brand uptake. About six months ago, a local brand team from a long-term client approached Trilations. They had launched a new product in Hematology, and while HCP perceptions about the brand were generally positive, the uptake remained below expectations. In alignment with our client, we set up a Competitive Leadership program, which clearly revealed an access issue. Hematologists were not sufficiently aware that our client’s product was included in national and regional guidelines and that it was reimbursed. We collaborated closely with our client through face-to-face workshops to develop a cross-functional action plan. Our client’s cross-functional team took this action plan to heart and began implementing it—and it paid off! When we recently analyzed the final outcomes of this Competitive Leadership program, we observed not only a stronger position for our client regarding ‘Access’ perceptions relative to competitors, but our client also confirmed an increase in brand uptake! Don’t hesitate to reach out to Didier Dierckx if you’d like to know more on how Trilations' Competitive Leadership program can help you.

Frequent, high-quality interactions between your Field Medical teams and HCPs boost customer value, positioning you as a trusted medical partner. But more visits don't always equal more value—too many diminish the impact. Tailor your visit frequency to each market and HCPs' needs to get the most out of every interaction, all while balancing your budget. Quality over quantity—are you making that choice? Dive into our article for deeper insights on optimizing medical engagement: 👉 https://loom.ly/idPMf-c #trilationsmedical #medicalaffairs #healthcare #fieldmedical #medicalengagement

🌟 Let’s explore what’s NEXT in pharma together! 🌟 It’s no surprise that Field Medical plays a crucial role in building strong partnerships with healthcare practitioners. Not only do they provide the best engagement experience with HCPs, but they are also essential to cross-functional, aligned engagement, making them a key factor in becoming a trusted partner to HCPs. Join Claire Versluys and Michael Vergauwen at the NEXT Pharma Summit on October 22 as they discuss the power of personalized engagement and how AI is empowering Field Medical teams to achieve this partnership. #NEXTPharma #AI #PharmaCX #FieldMedicalExcellence #Trilations #HealthcareInnovation #MedicalAffairs

🌟 Let’s explore what’s NEXT in pharma together! 🌟 We are thrilled to participate in the NEXT Pharma Summit CX & AI in Vienna, where we’ll delve into the future of authentic engagement with healthcare professionals (HCPs). Our research, based on over 100,000 recorded HCP interactions across global markets in HEMA, ONCO, IMMUNO, and CARDIO, has identified three key drivers that enhance HCP engagement: 1. Relevance: delivering meaningful and relevant information improves HCP experiences by an average of 18%. 2. Personalization: tailored touchpoints result in a 17% boost in engagement. 3. Transparency: open and transparent communication leads to a 15% improvement in overall experience. Join us as we explore how AI can transform these key factors into even more authentic and impactful HCP engagements. Let’s shape the future of pharma engagement together! Meet our experts, Claire Versluys and Michael Vergauwen, at the summit to discover more about these insights and what’s NEXT in pharma. #NEXTPharma #AI #CustomerEngagement #PharmaCX #AuthenticityMatters #HCPEngagement #Trilations #Personalization #HealthcareInnovation

🌟 Let’s explore what’s NEXT in pharma together! 🌟 At Trilations, we understand that authentic relationships with HCPs are vital. Did you know that fostering genuine connections can increase prescription rates by up to 50%? Discover how going beyond the brand can make a lasting impact. Join Claire Versluys and Michael Vergauwen at NEXT Pharma Summit on October 22 as they discuss the power of personalized engagement and how AI is empowering field teams to achieve this goal. #PharmaLeadership #NextPharma #AI #HealthcareInnovation #AuthenticEngagement #CustomerEngagement #CX

Our data reveals that additional low-quality visits don't compensate for poor initial interactions and can harm your status as a trusted partner. To maximize impact and cost-effectiveness, prioritize improving visit quality over simply increasing visit frequency. Strategically allocate resources to enhance the quality of field medical visits. Explore more insights on optimizing the quality and frequency of medical interactions. 👉 Read the full article here: https://loom.ly/idPMf-c #trilationsmedical #medicalaffairs #healthcare #fieldmedical #medicalengagement #healthcarestrategies

🌟 Let’s explore what’s NEXT in pharma together! 🌟 At the NEXT Pharma Summit in Vienna on October 22, Claire Versluys and Michael Vergauwen will discuss how AI can support the field force in fostering authentic relationships with HCPs. After all, having already authentic relationships via a stable field force can give your launch a significant boost in prescription uptake! And yes, this is certainly the case when commercial and medical field force bring harmonized messages. 👉 Follow Trilations Healthcare Strategies for more insights. #PharmaLaunch #NextPharma #AI #HealthcareStrategy #LaunchSuccess #CustomerEngagement #CX

Any visit with a Field Medical representative is better than none. Our data, based on over 45,000 interactions, shows that just one annual visit significantly boosts your perception as a valued medical partner. This first visit lays the foundation for future interactions, fostering two-way dialogue, maintaining communication channels, and exchanging updated industry insights. Learn more about balancing the quality and frequency of medical interactions. 👉 Read our paper here: https://loom.ly/idPMf-c 👍 Follow Trilations Healthcare Strategies for more medical insights: https://loom.ly/idPMf-c #trilationsmedical #pharma #medicalaffairs #healthcare #fieldmedical #medicalengagement

Discover how the right balance between frequency and quality in medical visits can significantly enhance physician relationships and patient outcomes. Based on an extensive analysis of 45,000 interactions, we reveal key strategies to help you refine your approach and achieve greater impact. 📖 Read the full paper here: https://loom.ly/idPMf-c 🔍 Follow Trilations Healthcare Strategies for more exclusive insights. #medicalvisits #physicianengagement #healthcareStrategy #fieldmedical