UBA Belgium

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐡𝐞𝐚𝐫𝐝 𝐚𝐛𝐨𝐮𝐭 𝐔𝐁𝐀'𝐬 𝟔𝟎 𝐦𝐢𝐧𝐮𝐭𝐞𝐬? 💡 To support our members' needs, UBA is organising 3 new sessions focusing on Artificial Intelligence. The format? 60-minute online sessions in English during lunchtime, with a Q&A. ⏱️ In this first session on November 21, you will discover how 𝐚𝐠𝐞𝐧𝐜𝐢𝐞𝐬 𝐚𝐫𝐞 𝐮𝐬𝐢𝐧𝐠 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐢𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐫𝐞 𝐟𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐞𝐫𝐬. Did you know that only 3% of brands are fully aware of how their partners, including media and creative agencies, are using generative AI on their behalf? This 60-minute session will be led by Ishan Chatterjee (Global Growth R3). He has over ten years of experience in account management and business development and is a specialist in optimizing Client/Agency relationships. 𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐞𝐱𝐩𝐞𝐜𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐬𝐞𝐬𝐬𝐢𝐨𝐧? ✅ Discover how media and creative agencies are using generative AI with concrete use cases ✅ Explore the implications for marketeers and the steps that could be taken to manage risks Participation is exclusive and completely 𝐟𝐫𝐞𝐞 𝐨𝐟 𝐜𝐡𝐚𝐫𝐠𝐞 𝐟𝐨𝐫 𝐔𝐁𝐀 𝐦𝐞𝐦𝐛𝐞𝐫𝐬. For registration and more info👇 NL:https://lnkd.in/eJEMdajE FR:https://lnkd.in/eG_4SQb8 #UBA #UBAAcademy #60minutes #Trainings #AI #Marketing #Agencies

🎙️𝐁𝐞𝐥𝐮𝐢𝐬𝐭𝐞𝐫 𝐧𝐮 𝐝𝐞 𝐧𝐢𝐞𝐮𝐰𝐞 𝐚𝐟𝐥𝐞𝐯𝐞𝐫𝐢𝐧𝐠𝐞𝐧 𝐯𝐚𝐧 𝐂𝐌𝐎 𝐯𝐨𝐢𝐜𝐞𝐬 : 𝐨𝐧𝐳𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭𝐫𝐞𝐞𝐤𝐬 𝐢𝐧 𝐬𝐚𝐦𝐞𝐧𝐰𝐞𝐫𝐤𝐢𝐧𝐠 𝐦𝐞𝐭 Trustmedia - part of Mediafin! Het concept? In deze podcasts laten we innovatieve en inspirerende CMO’s aan het woord en verkennen we samen de geheimen van de grootste merken en wat hen zo bijzonder maakt. Na het succes van de eerste afleveringen is CMO voices terug met een nieuwe gast: Katrien Herwege, Head of Marketing bij Eneco Belgium. In deze podcast blikt Katrien terug op haar carrière, de evolutie en de vele uitdagingen in de energiesector, evenals haar tegenslagen en hoogtepunten. Daarnaast deelt ze ook haar gouden marketingregel. Ontdek de podcast hier 👉 https://lnkd.in/enih5HtN Mis ook de eerste inspirerende aflevering met Ewoud Van Der Heyden, Marketing Director bij BMW Group, niet 😉 🎧 Benieuwd naar de Franstalige podcast met José Fernandez, Chief Customer Experience, Marketing & Digital Officer bij D'Ieteren en Aude Mayence, VP Marketing & Digital bij Delhaize Belgium 👉 https://lnkd.in/gsPMk3kB #UBA #Podcast #CMO #CMOvoices #Marketing #EnecoBelgium #Energie

🎙️𝐄́𝐜𝐨𝐮𝐭𝐞𝐳 𝐦𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐭 𝐥𝐞𝐬 𝐧𝐨𝐮𝐯𝐞𝐚𝐮𝐱 𝐞́𝐩𝐢𝐬𝐨𝐝𝐞𝐬 𝐝𝐞 𝐂𝐌𝐎 𝐯𝐨𝐢𝐜𝐞𝐬 : 𝐧𝐨𝐭𝐫𝐞 𝐬𝐞́𝐫𝐢𝐞 𝐝𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭𝐬 𝐞𝐧 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐯𝐞𝐜 Trustmedia - part of Mediafin ! Pas encore découvert le concept ? Ces podcasts mettent en lumière des CMO innovants et inspirants avec qui nous explorons les secrets des plus grandes marques et ce qui les rendent si spéciales. Après le succès de nos premiers épisodes, CMO voices revient avec un nouvel invité : José Fernandez, Chief Customer Experience, Marketing & Digital Officer chez D'Ieteren. Dans ce podcast, José revient sur sa carrière, l'évolution et les multiples défis du secteur automobile qui traverse une période tout à fait unique, ses coups durs et ses moments forts. A écouter ici 👉 https://lnkd.in/eGZhBh49 Ne manquez pas non plus le premier podcast inspirant d'Aude Mayence, VP Marketing & Digital chez Delhaize Belgium 😉 🎧 Curieux également de découvrir ceux en néerlandais de Katrien Herwege, Head of Marketing chez Eneco Belgium et d'Ewoud Van Der Heyden, Marketing Director chez BMW Group Belux ? 👉 https://lnkd.in/gTHHKFDT #UBA #Podcast #CMO #CMOvoices #Marketing #Dieteren #Automobile

𝐓𝐡𝐞 𝐁𝐞𝐥𝐠𝐢𝐚𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐰𝐚𝐫𝐝𝐬 𝐚𝐫𝐞 𝐟𝐚𝐬𝐭 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐢𝐧𝐠! 🔥🏆 Discover the three companies nominated for "Marketing Company of the Year": Eneco Belgium, Albert Heijn, and Toerisme Oostende vzw! Which one will win the Gold Award on November 6? 🤔 Will it be Albert Heijn, which for years has undergone impressive expansion and excels in product marketing and creative strategy? Eneco Belgium, which distinguishes itself with its unique and consistent offering, focused on sustainable development. Or will the Award go to Toerisme Oostende vzw? A seaside resort which is developing an outstanding marketing project? We are looking forward to discovering the winners and being inspired by these brand builders on November 6! Curious to learn more about the inspiring stories behind these companies? Read their full story here: 𝐄𝐧𝐞𝐜𝐨 𝐁𝐞𝐥𝐠𝐢𝐮𝐦👇 NL: https://lnkd.in/eAx-NeFH FR: https://lnkd.in/e4BgU-Ud 𝐀𝐥𝐛𝐞𝐫𝐭 𝐇𝐞𝐢𝐣𝐧👇 NL: https://lnkd.in/eVpw8YP9 FR: https://lnkd.in/etkgRYRh 𝐓𝐨𝐞𝐫𝐢𝐬𝐦𝐞 𝐎𝐨𝐬𝐭𝐞𝐧𝐝𝐞👇 NL: https://lnkd.in/eAAnzmB7 FR: https://lnkd.in/eyFNcQai #BMA #BelgianMarketingAwards #Awards #EnecoBelgium #AlbertHeijn #ToerismeOostende #Marketing

It looks like they drop in pairs of 4 🍀 so again 4 companies joined our community: La Monnaie, Visa, Erasmushogeschool Brussel and Egon Zehnder. Four brands eager to learn from each other, to inspire and get inspired. Not only by us, our talented speakers and trainers, but also by the whole member community counting over 384 members. A warm welcome to Lydia Desloover, Stefanie De Beule, Adeline de Waziers, Karsten De Clerck, Jean ROBERT, Eric Spapens. Curious about our community? Visit the UBA Belgium website to explore our member options or feel free to DM me!

Yesterday, UBA Belgium hosted an Exchange Community with Brand Members to discuss the key question: Is your media strategy ready for a cookieless world? Some key takeaways: • In Belgium, 50% of the traffic is cookieless already... and this percentage will continue to grow in the future. • Advertisers need to develop their 1st party data strategy. This will require time and energy due to technical aspects and the importance of working towards a privacy-safe environment. Ad tech vendors possess the knowledge and tools, but the role of DPO's in achieving 1st party data strategy cannot be underestimated. • The end of cookie-based marketing will change the relationship between advertisers and their agencies. Agencies will increasingly need to act as strategic consultants towards their clients. Thank you Dax Vercauteren, Jonathan Jacoby, and Jochem Vermeiren for taking the stage!

Yesterday's #CMOvoices event was clearly greatly appreciated by our UBA Belgium #CMO audience. 🙏 Thanks to the attending CMO's : you make the magic happen 🙏 Thanks to Ignace Van Doorselaere, our guide to #perpetuity #inspiration #peertopeer #connecting #collaborating #enabling

𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐛𝐞𝐬𝐭 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐚𝐧𝐝 𝐨𝐧𝐥𝐢𝐧𝐞 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐨𝐯𝐞𝐫𝐚𝐥𝐥 𝐆𝐨-𝐭𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲? Discover it during the interactive English-language UBA Master Class "Integration E-commerce into an offline category strategy". The two instructors Karel Demeester and Luc Desmedt complement each other seamlessly. One helps retailers from various B2B and B2C sectors towards an effective and human-centric go-to-market strategy, while the other is a passionate expert in category management. 𝐖𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐲𝐨𝐮 𝐥𝐞𝐚𝐫𝐧? 💡 ☑ A clear understanding of the current omnichannel universe and how E-commerce fits into it ☑ Which channels are relevant through an in-depth understanding of the customer journey ☑ Defining the ideal channel mix in line with your business, brand, and product goals 𝐖𝐡𝐨 𝐢𝐬 𝐢𝐭 𝐟𝐨𝐫? For marketing, E-commerce, Category Management, and sales professionals. ⏰ 𝐃𝐨𝐧'𝐭 𝐡𝐞𝐬𝐢𝐭𝐚𝐭𝐞 𝐚𝐧𝐝 𝐬𝐞𝐜𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐬𝐩𝐨𝐭 𝐧𝐨𝐰. 𝐀𝐬 𝐚 𝐔𝐁𝐀 𝐦𝐞𝐦𝐛𝐞𝐫, 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐞 𝐟𝐨𝐫 𝐟𝐫𝐞𝐞. 𝐌𝐨𝐫𝐞 𝐢𝐧𝐟𝐨 𝐚𝐧𝐝 𝐫𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 👇 NL: https://lnkd.in/eZWb4wYQ FR: https://lnkd.in/esRjNcRm

Looking forward to the next #CMOvoices #podcast! 🎙Coming soon 😀

Gisteren gaven Bart Van den Brande en Siegert Dierickx een gloednieuwe sessie over "Cookieless en first party data compliance" bij UBA Belgium. 🙏 We zijn dankbaar om de expertise van MultiMinds te kunnen inschakelen, zo blijven we geïnformeerd en pragmatisch advies geven over de nieuwste tracking technologieën. 🙏 Bedankt UBA Belgium voor de uitnodiging en organisatie, en bedankt aan alle deelnemers! #cookieless #datacompliance #gdpr #advertising