Utiq

Are you going to be attending IAB Europe’s Virtual Programmatic Day on 6th November? If not, why not?! Because Utiq's very own Jana Moran, COO, Germany will be discussing the Future of Personalisation alongside industry leaders like Jörg Vogelsang, CDO at BCN, Filippo Gramigna, co-CEO of Onetag, Gaylord Zach, Head of Mobile Product at Verve, and Alexander Weißenfels, VP DACH at Adform. Make sure you join Jana at her panel session as they explore new targeting opportunities beyond cookies and the innovations - including Utiq's Telco-powered first party, privacy first identifier - helping to reshape digital advertising. You can register for the virtual event or secure an in-person spot in Berlin—hope to see you there! Registration Link: https://lnkd.in/ezy5EfAZ Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

"Privacy-first identifiers and programmatic curation are made for each other" Our UK MD, Sara Vincent joined an industry-leading panel at an evening of #curation and #cocktails with Onetag last week. The conversation talked to both the challenges and opportunities that have come from the emergence of curation as an approach to planning and buying. Curation is still a little fluid in definition and understanding, but what is clear is that the good intentions that underpin it - strategy, transparency, better quality media - are amplified exponentially by the use of privacy-first identifiers like Utiq. Thanks to all the speakers on the night - you were awesome - and thank you Onetag for hosting a great event! Miglena Dimitrova, Head of Performance, the7stars Richard Cavill, Director Client Leadership, GroupM James Leaver, Founder + CEO, Multilocal Pierce Cook-Anderson, EVP + GM, Audigent Moderator: Keith Arrowsmith, Marketing Director, Onetag Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

Double your potential reach with Utiq’s stable first-party identifier! In close partnership with Equativ, harnessing their Buyer Connect curation platform, we were able to help GroupM and Dr. Oetker reach new audiences in cookieless environments, and reduce wasted investment in the process. You can read the full case study here: https://lnkd.in/eaSsRyQW But why not hear from the people that really matter here: “As a company in the consumer goods sector, maximizing and correctly measuring the reach of our communications is crucial because they ensure that our messages reach a wide audience without saturating consumers,” said Teresa Costa Macedo, Marketing Director Iberia at Dr. Oetker. “We wanted to be pioneers in Spain by incorporating Utiq technology that allows us to maximize and streamline the impact of our campaign, guaranteeing that our product is always present in the consumer’s mind just when they are ready to make a purchase. It not only improves the effectiveness of our marketing strategies, but also, strengthens our brand in a highly competitive market.” Miguel Ángel Miguelez, Data Strategy & Activation Director of GroupM, said, “At GroupM, we are delighted to collaborate with Utiq to improve Dr. Oetker’s results. Advertising is undergoing a transformation at high speed, and Utiq is one solution that seeks to change strategies based on identities, consents, and data; focusing on transparency and user trust. In addition, it solves dilemmas of the cookieless ecosystem, such as more reliable frequency management, incremental reach, and control in browsers like Safari, Firefox, and Opera." "The data obtained in the campaign reflects its potential to maximize the reach of advertising strategies. This alliance reinforces our commitment to leading the way towards a safer and more privacy-friendly digital marketing future.” Great write up Amy Bornong and thank you Equativ for being such a great partner to Utiq. Here's to the start of things! Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

This is going to be great! Today, with innovation moving at a rapid pace, the adtech and martech industries stand at the convergence of these disruptions. Emerging technologies are not just a trend, they’re transforming the way we work and interact. For the media and advertising industry, many of these disruptions will change the way we reach consumers forever. 13th November in London: It's Infosummit by InfoSum Let's go! Sara Vincent, Managing Director, UK for Utiq, is part of this great event along with so many other industry experts where they'll discuss the impact of disruptive technologies on both our industry and society. They'll explore latest breakthroughs in AI, data collaboration, privacy, and discover how these advancements are reshaping industries, revolutionizing business models and creating new opportunities. Thanks for Infotation to be part of this Ben Cicchetti and Lauren Wetzel Space is limited, so register now to save your spot. More information and register here: https://hubs.la/Q02TgBvY0 https://lnkd.in/eaH7d9hP Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

Last week, IAB Spain held their #Inspiration24 event, which was, yes, truly inspiring! Utiq is a close partner with IAB Spain and so it was our privilege to support and sponsor the event, which saw some fascinating presentations across critical industry topics, such as content creation with artificial intelligence, privacy-first identity solutions, the future of digital audio, advertising creativity and emerging business models. Both Alberto Martín Vicente and Monica Rodriguez Paz from Utiq also participated in #Inspiration24. Monica was part of a great panel session: Advancing an identity solution: From Cookieless to Less Cookies, along with Nuria Gimenez (The Coca-Cola Company), Tacho Orero (The Trade Desk ), Carolina Lesmes (Adlook), Mario Torija (LiveRamp),with expert moderation from Jesús Díaz. Perhaps Alberto summed up the energy of the event, saying "Our mission is to understand possible futures and integrate them into the present, inspiring without fear of change." Innovation is absolutely the way forward to solving the today's digital advertising problems. Gracias IAB Spain! Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

Although DMEXCO - Digital Marketing Expo & Conference is but a distant memory for most of us now, it was a great experience for Utiq in what was only our second year there as an early stage, high growth start-up. This conversation between Ryan Stewart from Sphere Digital Recruitment | Best Small Company 2022 and Will Harmer, Chief Product Officer at Utiq offers some reflections from the event. Watch the video below to hear all about their thoughts on #DMEXCO2024, some insights into what makes Utiq such a special and unique service to the industry, and Will's predictions for 2025 - fascinating stuff! https://lnkd.in/efx8G79x Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

We really enjoyed our time at the 2024 Future of Cookieless event! Watch our Managing Director, France, Sophie Poncin, update the audience on Utiq's business and operational progress, discussing the addition of Home Internet Connection via WiFi to our Authentic Consent Service, and how our new partnership with automotive giant Renault Group is shaping up! It was also really great to hear from Damien Prybis from OMD France who shared the reasons for Renault's choice in supporting Utiq as their preferred first-party identifier to enable deterministic, privacy-first addressability at scale. Special thanks to Nicolas JAIMES for making Future of Cookieless such an incredible industry occasion! You can watch and listen to Sophie's conversation here: https://lnkd.in/dDf2k5_Z Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

“Utiq will become a standard-setter and will undoubtedly become the best European identifier, thanks in particular to the major telecoms operators who are taking part” Arnaud CREPUT, CEO of Equativ Do you want to find out why Arnaud believes Utiq is so different? And how Equativ 's brilliant Buyer Connect (EBC) Curation platform benefits from Utiq's Telco-powered first-party identifier that enables secure and encrypted, scaled addressability, while embracing the very toughest privacy standards? Well, if you are in France (or speak French!) we have something for you! Please come and join our exclusive webinar where key members of the Utiq and Equativ local leadership teams will walk you through relevant use cases and a short platform demo, so you can see how it easy it is to move beyond cookies and into privacy-first first-party addressability. Details and link to register below: France: October 24, 10:00 (local time) Presenters: julien delhommeau, Sophie Poncin Valérie Behr Beatrice Lhopitallier Link to registration page: https://lnkd.in/eZNbwZ8c Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

We've got an announcement to make......coming soon 🚀 Utiq recently launched an initiative in Spain, which marked an important milestone in our mission to drive growth - through collaboration - in the digital ecosystem for responsible marketing. There's been a team of people involved - both at Utiq, including Monica Rodriguez Paz, Will Harmer, Carlos Molina del Rio and Kostas Chrysovitsiotis - but also our close partners. With that we'd like to say that we are deeply grateful to the entire GroupM team, and in particular Ana Antón Carazo Paula Fernández Campo, Leire Sánchez Antolín and Raquel López Vega for their support with our new programme👏 Watch this space for the global roll out ❤️ Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

“Utiq will become a standard-setter and will undoubtedly become the best European identifier, thanks in particular to the major telecoms operators who are taking part” Arnaud CREPUT, CEO of Equativ Do you want to find out why Arnaud believes Utiq is so different? And how Equativ 's brilliant Buyer Connect (EBC) Curation platform benefits from Utiq's Telco-powered first-party identifier that enables secure and encrypted, scaled addressability, while embracing the very toughest privacy standards? Well, if you are in Germany (or speak German!) we have something for you! Please come and join our exclusive webinar where key members of the Utiq and Equativ local leadership teams will walk you through relevant use cases and a short platform demo, so you can see how it easy it is to move beyond cookies and into privacy-first first-party addressability. Details and link to register below: Germany: October 23, 10:00 (local time) Presenters: Norman Wagner Natalia Hilgers Jana Moran Link to registration page: https://lnkd.in/eFr9XqgY Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech