And we're at Day 2 of DMEXCO - Digital Marketing Expo & Conference in the blink of an eye! Utiq had a great Day 1 yesterday, meeting customers and journalists to discuss our Authentic Consent Service and first=party identifier capabilities, talk about our continued growth and market expansion, and the industry movement away from the pursuit of identity, towards fully consented Authentic Audiences. A great example of that engagement was where we had the opportunity - led by Jana Moran, our COO, Germany - to discuss Utiq with a special group of GroupM clients. Caught on camera yesterday as well was Will Harmer, Utiq's CPO, deep in discussion with the Life In Digital team for their Cologne Captures series. Touching on what's important to Utiq right now, Will reflected on one of the key aspects of our vision and mission - how do we make the open internet competitive and a great place to buy media for advertisers? He went on to say: "We know that Meta and Google have got very good advertising products and that’s seeing a lot of spend drifting away from newspapers and online content creators. We just want to level the playing field to a certain extent. The first question is how we do that and the second question is how do we do that ethically, while giving consumers control of their data and showing them respect with how their data is used in this ecosystem" The answers to those questions are both Utiq! If you want to find out more about our Service and how we're helping change the industry for the better, just reach out to the team! Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech
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