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“elimination of third-party cookies is one of the biggest changes to the advertising market in the digital age” - Jon Steinberg And in turn... Amazon has secured a turning point deal with UK’s largest publisher (Reach plc), allowing the e-commerce platform to access and use first-party customer data for targeted advertising. The agreement is one of the firsts of its kind in Europe, and it comes in response to Google’s plans to kill third-party cookies by the second half of 2024. 🍪 Reach (publisher of Mirror, Express, Daily Star, OK! magazine and more) will share “contextual” first-party data with Amazon, such as information about the articles users are viewing. Amazon will then use this data to serve targeted ads on the UK publisher’s websites, providing advertisers with continued relevant and effective advertising opportunities. 🎯 Frazer Locke, Amazon Ads Director of EU Ad Tech Sales, said for the Financial Times that “as the industry shifts towards an environment where cookies are not available, first party contextual signals are critical in helping us develop actionable insights that enable our advertisers to reach relevant audiences.” Industry pros say more media groups are also looking at deals on how to sell their customer data for advertising benefits. Some publishers are also pursuing registration pages / paywalls. This means publishers can choose to harvest first-party information - such as email addresses and logins - and later choose to use (or sell) them. 💸 We might be waving goodbye to third-party cookies for good soon, but it seems in the tech world it will always be “show me a ten-foot wall and I'll show you an eleven-foot ladder”. Also, we share some pretty insightful Amazon anything updates at Alpi Investment. Give us a follow. 👀 #EatTheCookies

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🚀 Boost Your Amazon Presence with A+ Content Design!🌟 In the dynamic world of e-commerce, standing out on Amazon is essential for success. Let's explore how using A+ Content can make a real difference for your Amazon listings! 🔍 Discover the Secrets: Find out how A+ Content goes beyond regular product descriptions. It's like a superpower for telling your brand story, showcasing your product features. 🖌️ The Power of Pictures: Learn about the art of visual storytelling. A+ Content lets you use awesome pictures and cool videos to make your brand and products look amazing. 📈 Boost Sales: See how using A+ Content can help sell more. By telling your product's special story, you build trust with customers. 🎨 Easy Design Tips: Get practical advice on making A+ Content that not only looks good but also turns window shoppers into happy buyers. 📊 Smart Insights from Numbers: Learn how to use the information A+ Content gives you. By paying attention to what's working and what's not, you can always make things better. 💡 Follow Alpi Investment for more tips on growing and maintaining a successful Amazon business. #amazon #amazonseller #ecommerce #alpiinvestment #alpiinsights