DNA Sofia

Now that’s a job offer! We are happy to announce our first project for the Sofia public transport. Because, as a bus driver puts it in our video, were there no transport workers, the city would stop. Watch it, like it and share it to spread the word.

We are excited to announce our exclusive partnership with ID Consult marking a key milestone in expanding our digital services. Together with PHD Sofia and Optimum Media OMD, we will empower businesses with cutting-edge tools to maximize media investment and enhance business efficiency in the digital landscape. With this collaboration, we are able to offer our clients: ✅ advanced digital technologies that provide deep insights into consumer behavior, empowering client to drive smart, data-driven growth through innovative marketing solutions ✅ in-depth SEO analysis to optimize client’s website structure, improve user experience, and drive high-quality traffic with strong conversion potential ✅ next-gen data collection and seamless integration across measurement, advertising, and CRM platforms, giving view of performance and opportunities. Follow us as we continue to push the boundaries of digital advertising! Read more here:

📲It's time to unlock TikTok! Our agencies PHD Media Bulgaria and Optimum Media OMD entered into a groundbreaking partnership with TikTok, world's leading platform for short-form mobile videos. From now on we are direct partners with TikTok Ads and our team will have access to exclusive insights, analytics and creative solutions from TikTok for Business allowing us to track campaign performance, understand audience behavior, and optimize our marketing strategies for maximum impact. In Bulgaria brands will have the opportunity to create an inimitable TikTok experience through Community Commerce - a unique entertainment and shopping service that is completely transforming the business unit. TikTok’s research shows that nearly 50% of brands' sales growth is due to more creative content, so here we are - ready to start a new era in marketing.

Sweet, sweet bliss. We’re happy to announce the new addition to our list of happy clients – Baileys. Such news call for a toast – may our projects be ambitious, may our brainstormings be creative, and may our connection be everlasting. Thank you, Baileys, cheers to you!

How deep is your skill? Show yourself at hi@dna.bg and show us!

DNA has stepped back into the limelight at FARA. We're happy to share that both of our entries have transformed into awards. The IQOS ILUMA launch event at the National Museum of History won bronze in Brand activation, and yet another bronze in Craft for spatial design. We promise this is only the beginning.

We are happy to present a new valuable member of our team – Elissaveta Tarpanova. Eli will lead the work from the position of executive director of DNA. Delicate may she seem but it’s just the decoration of iron strong will to get the job done. Eli has rich and wide experience in the field of advertising and public relations and zillions of projects completed. With the background of journalistic education, she commands the superpowers of communication and persuasive solutions. Determined and competent she leaves no question without an answer. So, give a warm welcome to Elissaveta!

We just reinforced our creative team with a new special unit! We are very happy to welcome aboard Mina Prodanova as a creative director. Mina is famous in the industry for her Übercopywriter’s experience and excellence and now she will co-navigate our ship to uncharted waters! Full ahead, captain!

This year our group turns 30. And it’s an everything for everyone, all-you-can-eat, big announcement occasion (drum roll).   We are finally ready to present adhub.   Our new umbrella brand will house all of our 120 employees, spread over 8 agencies, covering everything for everyone - creative, media, performance, BTL and production.   In the last three decades we have become the biggest media and communication group on the market, achieving landmark creative victories, but even more so, establishing longterm relationships with some of the biggest clients around. And the growth spur continues.   So, welcome to our 30s. Welcome to adhub.

Welcome Nikolay Kaleev!