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Mastercard Reinvents Checkout: A Future Without Passwords or Card Numbers: (By combining tokenization & biometrics). Mastercard has unveiled its bold vision to transform the online payment experience by 2030. The global financial giant plans to eliminate the need for manual card entries, passwords, or one-time codes by leveraging biometrics like facial recognition and fingerprints. This shift will ensure seamless, secure, and faster online transactions while safeguarding user data. Key Highlights: • By 2030, Mastercard aims to replace manual card entry with biometric authentication, enabling users to shop securely with just a smile or fingerprint. • This move is part of an effort to make numberless cards the new standard, minimizing the risks of fraud if a card is lost or stolen. • The initiative combines tokenization and on-device biometrics, which will keep personal data secure on users’ devices, protecting against online fraud. Why This Matters: • Online transactions are currently 7 times more prone to fraud than in-store purchases, causing significant losses for businesses. • With over 30% of global Mastercard transactions already tokenized, markets like India are approaching near-complete adoption of this technology for e-commerce. • Mastercard’s Payment Passkey Service and Click to Pay solutions are already being deployed across various regions and sectors, bringing faster checkouts and reducing cart abandonment rates. Implications for Businesses & Consumers: • Merchants: Reduced cart abandonment and increased transaction approvals, potentially generating billions in additional sales. • Banks & Issuers: Enhanced security and lower fraud rates. • Consumers: A smoother and more secure checkout experience, with no need to remember passwords or input card details manually. Mastercard’s innovation drive is part of its broader mission to adapt to the fast-paced digital economy, building a secure ecosystem where payments are faster, safer, and more convenient for everyone involved. 📩 For inquiries on securing a license to conduct virtual assets regulated activities in Dubai and Abu Dhabi, contact us at Contact@cryptosconsultancy.com. #Dubai #VirtualAssets #VARA #ADGM #PaymentInnovation #Mastercard #Biometrics #Tokenization