Integral Ad Science

Starting off our week at #AWNewYork24, Publica by IAS CRO Cameron Miille led a fireside chat with Joe Melaragno (Samsung Ads) on the transformative power of programmatic technology in CTV advertising. They also share how programmatic is key to creating a personalized and engaging streaming experience for audiences while driving growth for advertisers and publishers alike. Thank you to everyone who joined us today. Learn more about our publisher solutions here: https://lnkd.in/eVv3EqtP #AWNY #CTV #Publisher #Advertising

Since April, we’ve expanded our Brand Safety and Suitability Measurement on TikTok to include Misinformation reporting. Available in over 60 markets, this expansion helps advertisers continue to safeguard and scale on TikTok with confidence. Learn more: https://lnkd.in/eJhKZnDp #BrandSafety #Misinformation #Measurement #Advertising

IAS CMO Khurrum Malik sat down with The Drum at #DMEXCO24 to share insights into how brands can detect and avoid unsafe content in the age of Misinformation. To prepare, Khurrum discusses how marketers should leverage AI-driven solutions to analyze the quality of the media they buy and cut down on wasted ad spend. Watch the rest here: https://lnkd.in/eb9SxbAx #Misinformation #Measurement #AI #Advertising

Next week, IAS and Publica by IAS will be on the ground at #AWNY24 to host inspiring discussions on the biggest challenges and opportunities across the digital landscape. Join us to discover how we empower brands to protect their investments across the open web, CTV, and more. Learn more about our sessions on Misinformation and programmatic advertising here: https://lnkd.in/eP_vm9TC #AWNY #Misinformation #CTV #Advertising

As viewers rapidly move from linear TV to CTV, advertisers are also learning to harness new opportunities on this medium. This includes show-level data. These granular insights offer advertisers a clearer view of the content landscape, enabling them to make smarter, safer, and more strategic decisions. Head to the IAS Insider to learn more: https://lnkd.in/dKbws4uQ #CTV #Streaming #Data #Advertising

Publishers and platforms can now demonstrate inventory quality, enhance their ad effectiveness, and optimize user engagement with IAS’s Quality Attention. Our measurement product allows publishers and platforms to harness attention insights and improve campaign strategy. Learn how Quality Attention can help publishers unlock their inventories’ true potential: https://lnkd.in/eZ6KNbDH #SSP #Publisher #Advertising

Join us in congratulating IAS Country Manager [Australia & New Zealand] Jessica Miles on being nominated for Female Executive of the Year in Asia in The Stevie® Awards for Women in Business! Finalists are chosen for their strong commitment to business success and exceptional achievements in their fields. Check out this year’s nominees here: https://lnkd.in/gdgfD-_z #StevieAwards #WomenInBusiness #Advertising

Today, IAS Senior Director of Product Scott Pierce is joining Victor Wong (Google), Joshua Prismon (Index Exchange), and Mihir Nanavati (NextRoll) at IAB Tech Lab’s Privacy and Addressability conference. Together, they’ll explore the Privacy Sandbox, private-centric solutions, and how the industry is investing in tools to navigate a world with more cookieless environments. #Cookies #Privacy #PrivacySandbox #Advertising

How can advertisers safeguard their brands during a global election year? Join us next week at #AWNY for a panel featuring IAS CEO Lisa Utzschneider, Dana Scafidi (Cigna Healthcare), Dave Byrne (IPG Mediabrands), and moderator Sara Fischer (Axios) as they discuss the steps the industry is taking to protect brands from Misinformation, deepfakes and unsafe content, and how advertisers can drive superior results at scale with brand safety in mind. Learn more here: https://lnkd.in/eP_vm9TC #AdvertisingWeekNY #Misinformation #Deepfakes #Advertising

Publica by IAS joined CTV industry leaders for VideoWeek’s CTV Advertising Guide 2025 to share insights on the state of connected TV advertising in Europe. In this guide, Publica by IAS discusses strategies for a seamless transition to a CTV-first approach, how to navigate media quality challenges, drive ROI, and more. Click here to download: https://lnkd.in/epRSVdBW #CTV #AVOD #Advertising