Operative

Operative's AOS has hit a major growth milestone with Cox Media, Effectv, and Charter Communications now live on the platform! AOS is transforming how media companies move from data chaos to data intelligence by unifying cross-platform data, optimizing inventory, and streamlining workflows to help improve the sell-through and value of inventory across all platforms. #DataIntelligence #AOS #DataChaosToDataIntelligence #IntelligentMediaManagement https://lnkd.in/e2rYudMf

Join us in celebrating our outstanding team members who mark 10+ years with Operative this September! Your passion and dedication have been key to our success, and we're honored to have you as part of our journey. Here's to many more milestones together. Happy OpVersary!

Ready for the latest Data Digest scoop? Last week was the highest political ad spend week of the year, with overall spend up 20% WoW. As campaigns ramp up post-debate, September is set to be the biggest political spend month of 2024! Stay tuned for weekly updates as we get closer to the election! #PoliticalAdSpend #DataDigest #CPM #PoliticalAdvertising

What a fantastic IBC - International Broadcasting Convention 2024 in Amsterdam! We're thrilled to have received two prestigious awards for our AI platform, Adeline: CSI Magazine's Best Use of AI or Machine Learning in Video and #TVTech's Best of Show! Ben Tatta, Operative's CCO, took the stage to discuss AI and media trends, and we had the pleasure of connecting with both existing and new clients. A huge thank you to everyone who made this event memorable! #IBC2024 #AdelineAI #InnovationInMedia

We're excited to partner with Advisr to deliver a seamless and streamlined approach to sales operations for media companies. Together, we're empowering businesses to optimize resource allocation, enhance operational efficiency, and drive revenue growth. #integration #partnerships

We're excited to be at #Dreamforce 2024! Don't miss our panel on September 18th at 1:00pm with Ben Tatta, CCO at Operative, highlighting our recent integration with Salesforce Media Cloud and AOS, for AI-powered revenue management and unified cross-screen campaigns that drive improved efficiency and measurement capabilities for media companies. Check out the session at the Intercontinental Hotel and the full press release on our enhanced partnership! #Dreamforce2024 Press Release: https://lnkd.in/df9W_rXy

We’re honored to have won not one, but TWO awards at IBC 2024! Adeline, our AI-assistive platform, took home the #TVTech Best of Show Award and the CSI Magazine Award for Best Use of AI or Machine Learning in Video. These accolades celebrate the innovation and excellence of the industry’s R&D teams. A huge congratulations to our team—proud to be leading the way in media innovation! #IBC2024 #AdelineAI #BestOfShow #CSI #Innovation

Happy National Hispanic Heritage Month! We’re proud to celebrate the vibrant culture, history, and contributions of the Hispanic community that continue to shape and inspire our world. #HispanicHeritageMonthHappy

As we head into the back half of IBC - International Broadcasting Convention, check out top tips from industry leaders, including Operative's Head of Sales, David Dembowski. Discover his insights on exploring new AI features and demos to enhance your business workflows. Don’t miss this expert advice! #IBC2024

Operative is thrilled to announce our new collaboration with Salesforce, delivering an intelligent sales solution that brings customers AI-powered revenue management for improved business outcomes. This partnership combines Operative’s AOS with Salesforce Media Cloud, empowering media companies and advertisers to run unified cross-screen campaigns with enhanced efficiency and advanced measurement capabilities. Learn more about how this advertising management solution can transform and scale your media business in the full press release! #Salesforce #AI https://lnkd.in/df9W_rXy