Here are a few highlights from our latest research on ESG Communications: • Explore what has changed about media's coverage of the Fortune 100's climate and ESG stories? • See how much ESG media coverage contributes to positive reputation. • Learn if the voice of climate skeptics is growing or shrinking. https://wix.to/b3SshUi
996 Advisors
Public Relations and Communications Services
We measure the value of communications and government relations activities.
About us
We help clients embed systematic research and data intelligence into their communications and reputation management decision-making. We transform reputation risk management from a reactive to proactive function by applying evidence-based identification of opportunities and threats to more effectively position and promote brands among the audiences that matter most. We also provide independent verification of brand perception in the marketplace using LLM to analyze what your customers are saying about you and your products. Finally, we measure the value of communications and government relations activities for corporate affairs departments by designing measurement frameworks, training PR and GR practitioners as more advanced analytic users and provide unbiased advice on the right mix of tools and tech.
- Website
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www.996advisors.com
External link for 996 Advisors
- Industry
- Public Relations and Communications Services
- Company size
- 2-10 employees
- Headquarters
- Toronto
- Type
- Privately Held
- Founded
- 2022
- Specialties
- data analytics, measurement frameworks, reputation management, communications strategy, media relations, change management, internal communications, Training, Data infrastructure development, Fractional Chief Communications Officer, Reputation performance, Social media audit, and Reputation risk reporting
Locations
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Primary
Get directions
Toronto, CA
Updates
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Beware the reputation risk from within... Ignoring employees’ perspectives can cost companies dearly. Discover why savvy reputation managers prioritize internal stakeholders in our latest insights. https://lnkd.in/g_QHujep
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Excited to say we're working with The Conference Board on insights that will help MNC's manage reputation risk in a complex world. https://lnkd.in/geK3eEKy
Announcement: 996 Advisors Appointment as Senior Research Fellows
996advisors.com
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In collaboration with The Conference Board, we’ll provide data and insights to assist MNCs in managing reputation risk amidst rising stakeholder expectations and rapidly diverging geopolitical perspectives. https://wix.to/XaB5cOO
Announcement: 996 Advisors Appointment as Senior Research Fellows
996advisors.com
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Everyone goofs up sometimes….what have been some of yours? https://wix.to/gqFojyN #newblogpost
My Biggest Data Goofs
996advisors.com
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Geopolitical risk continues to be top of mind for most executives. Read our key takeaways on how you can use data to navigate this kind of risk. https://lnkd.in/g-zQ5ySU
Using Data to Navigate Geopolitical Reputation Risk
996advisors.com
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Here are 5 common blind spots that are causing companies to incur reputation damage https://wix.to/uz8UfVs
Top 5 Reputation Risk Blind Spots
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996 Advisors reposted this
AI Chatbots sound like a great idea until:
AI Chatbots are not ready for consumer deployment, some examples: Airline held liable for chatbot error - https://lnkd.in/etrHqkHn Delivery firm faces PR nightmare after AI-powered chatbot cusses and mocks - https://lnkd.in/e_H5UedM Group Defrocks AI Priest chatbot - https://lnkd.in/ez_g-XKF If you’re still going to risk it, make sure to have a media and #socialistening on alert, and a #crisisplan ready. Your crisis plan should have key actions pre-approved by the management team: https://lnkd.in/eCaNxtq6
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AI Chatbots sound like a great idea until:
AI Chatbots are not ready for consumer deployment, some examples: Airline held liable for chatbot error - https://lnkd.in/etrHqkHn Delivery firm faces PR nightmare after AI-powered chatbot cusses and mocks - https://lnkd.in/e_H5UedM Group Defrocks AI Priest chatbot - https://lnkd.in/ez_g-XKF If you’re still going to risk it, make sure to have a media and #socialistening on alert, and a #crisisplan ready. Your crisis plan should have key actions pre-approved by the management team: https://lnkd.in/eCaNxtq6
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996 Advisors met with the members of the Global Communications Development Network last week to talk about how to use data to navigate reputation risk and the benefits of moving past performance metrics to measuring value. Big thanks to the excellent conversation and questions from members, and especially to Jonathan Buck for inviting us to this very well organized event.
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