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The Polar Bear Diamond™ is back! This iconic Canadian diamond trademark has been on “paws” since 2009 but now Diamonds de Canada has been awarded exclusive rights to bring it back to market. The bear will be laser-engraved on a limited collection of 16,000 diamonds - the approximate number of polar bears in Canada. Back in the early 2000s, the Government of the Northwest Territories introduced several trademarks, including the Polar Bear, to ensure consistent branding of NWT mined, cut and polished diamonds. Since this time, NWT polishers have struggled to compete with low-cost overseas manufacturing, but new technology is leveling the playing field. With state-of-the-art laser cutting that nearly automates some of the difficult steps, Diamonds de Canada has been able to launch a new diamond cutting facility in Yellowknife. Once again, diamonds can be mined, cut and polished all within the NWT. Through its origin and certification process, the Polar Bear gives consumers a richer story and ensures their diamond has come to shine with socially and environmentally responsible practices. At the 12 IKC, attendees will have the chance to visit Diamond de Canada for a behind the scenes look at modern cutting and polishing. You can also visit Yellowknife’s NWT Diamond and Jewellery Centre, the first retailer in the world to carry the revived Polar Bear brand. These exclusive gems will soon be available at 35 retailers across the continent. #12IKC #IKC2024 #IKCseminars #30YearsOfDiamondsinCanada #kimberliteconference #KimberliteDiamonds #CanadianDiamonds #DiamondDeposits #Kimberlites #NWT #diamondresearch #mantlecargo #learnfromexperts #geologyrocks #science #geology #rocks #minerals #mining #naturaldiamonds #kimberlitegeology #DiamondsdeCanada