Beloved Brands Mini MBA 🎓

𝗪𝗲 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗼𝘂𝗿 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗠𝗶𝗻𝗶 𝗠𝗕𝗔 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝟱 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀 𝘁𝗵𝗮𝘁 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗳𝗮𝗰𝗲 https://lnkd.in/gvd5VKGb The five pain points that today's marketers face: 1. When you jump straight to tactics, you miss the underlying issues holding the brand back. 2. If you make the mistake of trying to be everything to anyone, your brand ends up being nothing to everyone. 3. When you try to do too many things in your plans, every idea lacks enough resources to make the impact they expect. 4. When your marketing execution is not aligned with strategy, everyone works in silos, and consumers see a disjointed and confused brand. 5. When you do not analyze deeply enough, you will write or speak with random opinions rather than a reality of what’s happening. 𝗧𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗿𝗲𝗲𝗿 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗠𝗶𝗻𝗶 𝗠𝗕𝗔 Our Beloved Brands Mini MBA online marketing course includes twenty hours of on-demand marketing training that allows you to learn at your own pace. Get access to an ex-VP of Marketing at Johnson & Johnson, who will teach you how the best marketers use brand analytics, strategic thinking, brand positioning, brand plans, and marketing execution. If you don’t have access to marketing training, our program will help you learn how the best marketers use brand analytics, strategic thinking, brand positioning, brand plans, and marketing execution. Our Mini MBA is designed for ambitious marketers seeking to upgrade their marketing skills and stand out in a competitive field. After completing it, you can earn a valuable marketing certificate to enhance your resume and LinkedIn profile. Learn from Graham Robertson, a former VP of Marketing at Johnson & Johnson, General Mills, Coke, and Pfizer, with extensive experience in brand management. Graham will teach you tools, insights, and strategies to help you advance in your marketing career. Our online marketing course is for ambitious marketers looking to upgrade their marketing skills and advance their marketing career. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗠𝗶𝗻𝗶 𝗠𝗕𝗔 $𝟰𝟵𝟱 𝗨𝗦𝗗 https://lnkd.in/gffg5WN Beloved Brands Mini MBA in brand management is an online marketing course that gives you a marketing certificate you can add to your resume. To help people in these tough economic times, we do have a 10% discount code: beloved #marketing #brandmanagement #marketingcourse

To go a little deeper on your media planning, click on this post: https://lnkd.in/exdErd_i

💡The best 𝗔𝗽𝗽𝗹𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 of all time 📱 𝗧𝗮𝗸𝗲 𝗮 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗳𝗿𝗼𝗺 “𝟭𝟵𝟴𝟰” 𝘁𝗼 “𝗧𝗵𝗶𝗻𝗸 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁” 𝘁𝗼 “𝗜’𝗺 𝗮 𝗠𝗮𝗰.”

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗮𝘁 𝗶𝘁𝘀 𝗳𝘂𝗹𝗹 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹? As a CMO or VP of Marketing, it’s essential to assess whether your team has the right skills in analytics, strategic thinking, brand positioning, brand planning, and execution. Identifying gaps could be the key to unlocking better performance and driving growth. Our Marketing Skills Assessment provides a structured way to evaluate your team’s strengths across 20 critical marketing skills. By scoring each skill from 1 to 5, you can pinpoint areas where your team excels—and where improvement is needed. A high-performing team should score 80% or higher. Anything less, and it’s likely their performance could be holding back your brand. 𝗛𝗲𝗿𝗲’𝘀 𝗮 𝗾𝘂𝗶𝗰𝗸 𝘀𝘂𝗺𝗺𝗮𝗿𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗶𝘃𝗲 𝗮𝗿𝗲𝗮𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗸𝗶𝗹𝗹𝘀 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁: 𝗕𝗿𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Dive deep into data to uncover insights about the marketplace, consumers, competitors, and your brand. Strong analytical skills help identify growth opportunities and strategic risks. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴: Focus on big-picture thinking. Understand the brand’s core strengths, consumer needs, and competitive landscape to make informed strategic decisions that align with long-term goals. 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Define a clear and compelling brand positioning. Identify your ideal target market and differentiate the brand with functional and emotional benefits that connect with consumers. 𝗕𝗿𝗮𝗻𝗱 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Create a focused brand plan that prioritizes limited resources to drive growth. Develop a clear vision, strategies, and execution plans to guide the entire team toward success. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Ensure flawless execution that aligns with your brand strategy. From creative briefs to media investment, strong execution leads to impactful marketing campaigns and consumer engagement. At Beloved Brands, we offer marketing training to help build these essential skills. Whether it’s deep-dive brand analytics, strategic thinking, or marketing execution, we can help make your marketing team smarter and more effective. Ready to assess your team’s capabilities? 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗸𝗶𝗹𝗹𝘀 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘀𝗲𝗲 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗱𝗿𝗶𝘃𝗲 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁. https://lnkd.in/gXR-bb-q

🎯 To find your 𝗶𝗱𝗲𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘀𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁, you want to find the most motivating space for consumers and the most ownable space for your brand. Our brand positioning process starts with a defined consumer target your brand will serve. Then, we focus on the emotional and functional benefits that differentiate your brand. We add support points to help differentiate your brand from competitors.  Learn more: https://lnkd.in/gZaMBkg5

Our Innovation Checklist is designed to help brand leaders in developing product strategy. It is a decision-making tool to help sort through various factors to compare and decide which ideas to move through the innovation process. https://lnkd.in/eF_68vTV

𝗢𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗧𝗼𝗼𝗹𝗸𝗶𝘁 𝘄𝗶𝗹𝗹 𝗵𝗲𝗹𝗽 𝗶𝗺𝗽𝗿𝗲𝘀𝘀 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 🔍 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗚𝘂𝗶𝗱𝗲: Dive deep into the brand consulting world with our Brand Consulting Toolkit, a culmination of our expert template slides for consumer brands, B2B, retail brands, and healthcare brands. 🚀 𝗦𝗮𝘃𝗲 𝗧𝗶𝗺𝗲 & 𝗜𝗺𝗽𝗿𝗲𝘀𝘀: Upgrade to the all-in-one Brand Consulting Toolkit – use our expert slides and skip the extra work so you can focus on dazzling your clients. Brand Plans, Brand Positioning, Creative Briefs, and Business Reviews. ✅ 𝗪𝗵𝗮𝘁’𝘀 𝗜𝗻𝘀𝗶𝗱𝗲? We include each of our Brand Toolkits • 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝘀: Harness the power of consumer-centric brands. • 𝗕𝟮𝗕: Navigate the unique challenges of B2B brands. • 𝗥𝗲𝘁𝗮𝗶𝗹 𝗕𝗿𝗮𝗻𝗱𝘀: Perfect your retail brand strategy and in-store experiences. • 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗕𝗿𝗮𝗻𝗱𝘀: Delve into the nuanced world of healthcare brands. 💵 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗢𝗳𝗳𝗲𝗿: Originally $799.99, now just $299.99! Unbeatable value for top-tier content. For a further discount, use our 10% discount code: beloved https://lnkd.in/gda5Afk

𝗧𝗵𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗕𝗲𝘁𝘄𝗲𝗲𝗻 𝗮 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗼𝗿 𝗕𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗮 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿 𝗕𝗿𝗮𝗻𝗱 Every day, I see marketers misusing terms like “disruptor brand” and “challenger brand,” treating them as buzzwords. However, in competitive strategy, these are two distinct approaches. While both take on an aggressive stance, they operate in very different ways. A 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗼𝗿 𝗯𝗿𝗮𝗻𝗱 shakes up an entire category by offering something so new and different that existing players seem out of touch with what consumers now desire. It’s a blue ocean strategy where the brand creates its own space, leaving competitors with two choices: ignore or attack. But attacking can backfire by drawing more attention to the disruptor’s uniqueness, fueling its growth. Think Uber, Netflix, or Airbnb—brands that left traditional industries scrambling to keep up. On the other hand, a 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿 𝗯𝗿𝗮𝗻𝗱 targets the category leader directly, aiming to shift consumer perception. This red ocean strategy is all about fighting toe-to-toe with the leader. The challenger seeks to reposition the leader’s strength into a weakness, forcing them to fight back or risk losing their dominant position. A classic example? Pepsi’s 1970s attack on Coca-Cola, turning the competitor’s established taste into an outdated option for a "new generation." While both strategies are aggressive, understanding when to act as a disruptor and when to challenge the leader is crucial for brands navigating their competitive landscape. 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿 𝗮𝗻𝗱 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗼𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗺𝗼𝗱𝗲𝗹 https://lnkd.in/gtdPJits

𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗕𝗿𝗮𝗻𝗱 𝗣𝗹𝗮𝗻 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗶𝗺𝗽𝗿𝗲𝘀𝘀 𝘆𝗼𝘂𝗿 𝗯𝗼𝘀𝘀 Get the brand plan designed by an ex-VP of Marketing at Johnson & Johnson – who knows exactly what your boss wants to see • 𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁. Our templates are expertly designed based on how the world’s best marketers present their brand plans. • 𝗘𝘅𝗽𝗲𝗿𝘁𝗹𝘆 𝗚𝘂𝗶𝗱𝗲𝗱 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀. Leverage examples and definitions on each slide, enabling you to communicate ideas and strategies with precision. • 𝗣𝗿𝗼𝘃𝗲𝗻 𝘁𝗼 𝗪𝗼𝗿𝗸: Unlike generic templates, ours are derived from years of experience and used by the best marketers to get their strategies approved. 𝗚𝗲𝘁 𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗣𝗹𝗮𝗻 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲: https://lnkd.in/eDCKXPf

🎯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁𝘀 𝘃𝘀. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗲𝗻𝗲𝗿𝗮𝗹𝗶𝘀𝘁𝘀: 𝗪𝗵𝘆 𝗯𝗼𝘁𝗵 𝗔𝗿𝗲 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 🎯 In today's fast-paced marketing world, it’s easy to think that one type of marketer is more important than the other. Marketing Specialists and Marketing Generalists play distinct yet complementary roles that are both vital to building a successful brand. 🔍 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁𝘀 dive deep into their areas of expertise, from creative to product strategy. They bring fresh, innovative ideas to life and ensure execution aligns with the brand’s vision. These are the people who turn concepts into reality, staying ahead of new trends and developments. Their laser focus and precision fuel the tactical side of our strategies. 🌐 On the other hand, 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗲𝗻𝗲𝗿𝗮𝗹𝗶𝘀𝘁𝘀 are the leaders who oversee the big picture. They know a little bit about everything, ensuring every specialist’s work fits into a cohesive strategy. They develop the overall brand positioning, allocate resources, and drive business results like market share and sales. It’s their ability to align and inspire experts that makes everything come together. 🚀 Whether you’re a Specialist or a Generalist, remember: We’re all working toward the same goal—brand growth and success. Let’s celebrate the diversity of skills we bring to the table and recognize that collaboration between detail-oriented experts and strategic leaders drives impactful results. 💬 𝗪𝗵𝗲𝗿𝗲 𝗱𝗼 𝘆𝗼𝘂 𝗳𝗮𝗹𝗹 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗽𝗲𝗰𝘁𝗿𝘂𝗺? Specialist or Generalist? How do you see these roles collaborating in your organization? Anything we are missing?