Bird&Be is a consumer health company optimizing fertility outcomes and empowering all parents-to-be with at-home solutions. Our doctor-developed products accelerate access to fertility care through early screening devices and education, and impact outcomes with clinical grade supplements at all stages of the journey. We believe in a future where fertility care is widely accessible, destigmatized, and simplified.
External link for Bird&Be
Toronto, ON M5V1N6, CA
We're taking some of the stress out of Black Friday shopping - because your cycle doesn't wait for a sale.
Some personal health and wellness brands are focusing their holiday marketing more on empathy and education. Here's how they're doing it. In this piece by Julia Waldow, we speak to Breanna Hughes of Bird&Be, William Hsu, MD of L-Nutra, Inc, Gemma Spence of VML, and Jazmyn Williams of The Honey Pot Company. #retail #health #wellness
The results are in and our Powers for Males + CoQ10 Boost was clinically validated to improve progressive sperm motility by 52.2% in just three months. https://lnkd.in/g3pKdxDJ
Male factor infertility was the primary reason couples sought IVF in 2022, and we're committed to helping. At Bird&Be, we stand out with an integrative approach to care and our unwavering commitment to science and research. We recently presented the results of our first prospective clinical study at the Midwest Reproductive Symposium International, showcasing that The Powers for Males + CoQ10 Boost—our preconception supplement for males—significantly improves sperm motility after just three months of consistent use. Now, we’re excited to share this breakthrough publicly via NAPGO. The study results highlight the potential of accessible, at-home supplements to enhance sperm quality in a clinically meaningful way. 👉 Why does this matter? 👈 🤝 Preconception care should be 50/50. Infertility is the only disease where the affected person’s partner is the one treated. In cases of severe male-factor infertility within heterosexual relationships, common treatments like IUI or ICSI/IVF typically place the majority of the physical burden on the female partner, who endures the injections, hormones, procedures, and monitoring—even when the cause of infertility is male. 🍆 Male infertility is on the rise. A global decrease in sperm quality has contributed to male factor infertility being responsible for up to 50% of infertility cases worldwide. This trend has led to more couples seeking fertility care. According to Canadian Fertility and Andrology Society, male factor infertility was the primary reason couples sought IVF in 2022. Similarly, the CDC's 2021 data shows that male factor infertility is the second most common reason for IVF in the U.S., after egg or embryo banking. While it’s widely accepted that females trying to conceive take prenatal vitamins, the conversation around optimizing male fertility is much quieter. Sperm need as much support as eggs, and it’s essential that couples understand males can—and should—be as involved as their partners in the journey to conception. 👩🔬 Bird&Be is a science-driven company. Our medical team, composed of reproductive endocrinologists and fertility-focused naturopathic doctors, combines both medical and holistic research to develop our products. But we don’t stop there—we are committed to validating the effectiveness of our products. Now, we have our first clinical data to share, and more studies are underway with promising early results. We are deeply committed to making the journey to parenthood easier and optimizing fertility outcomes alongside our clinical partners. https://lnkd.in/gUTnXJng
🗞 Extra, Extra, Read All About Us!!! 🗞 TWO Bird&Be prenatals won a spot on The National Post's Best Prenatal Vitamins list - Best Vegan and Best for Nausea. This shout out made our day, and we have our incredible doctors and our beautiful community of customers to thank for this (ahem, these) honors. 🏆 🏆 https://lnkd.in/gawMx6A9
🗞 Snagging a spot on a 'best of' list is a milestone and a dream for any company. 🙌 And earning a top spot on a list curated through the writer's conversations with doctors, actual customer reviews, expert insights and user preferences is incredibly validating. 🏅But cinching TWO spots for two different products on a 'best of' list - well that's almost unheard of. We did it 🎉 Bird&Be’s vitamins for pregnancy –The Prenatal Essentials and The Gentle Prenatal –made National Post, Inc.'s Best Prenatal Vitamins for Any Stage of Your Pregnancy Journey. To our Bird&Be team and customers – this one's for you 🏆 (oh, and this one too 🏆)! https://lnkd.in/gcjjn3w7
We believe that supporting our community goes beyond providing exceptional products. We're proud to mark National Infertility Awareness Week this year by involving and empowering our community with a fundraising and advocacy initiative. In partnership with RESOLVE: The National Infertility Association and Fertility Matters Canada, we've introduced a new feature at checkout on our website, allowing our customers to play an active role in supporting programs run by these two incredible charities. By opting to contribute 1% of their order value, our customers can choose which charity and project they'd like to support, at no additional cost to them. Bird&Be is covering that 1% donation, ensuring every customer can participate in supporting the fertility community. These two incredible organizations continue to advocate at the government level, ensuring our voices are heard. They are fighting for our rights to safely grow our families, and ensuring the services we require to do so are preserved and improved upon. Many States and Provinces lack financial and structural resources for democratized access to care; RESOLVE: The National Infertility Association and Fertility Matters Canada are doing the work to keep fertility access topical with lawmakers and stakeholders. They also provide essential support to folks struggling. Up to 50% of women experience depressive symptoms during their infertility journey, and the emotional toll is also one of the barriers that cause couples to discontinue treatment before they've succeeded. The support groups hosted by both of these organizations provide tangible support and better outcomes for patients. To everyone on a fertility journey - we know from experience how it feels. We are sending you love, this week and always 🧡 💚 https://lnkd.in/eJix_-Dm #NIAW #CIAW #infertilityawarenessweek #fundraising #advocacy #accesstocare
💫 Thrilled to be available now via our first online 🇨🇦 retailer partnership with Well.ca - thank you for recognizing the importance of accessible reproductive health care at home. 💫 Shop here: https://lnkd.in/gRg87k5n
New to Well.ca: Bird&Be 🎉 We are so excited to be the first online retailer to offer this exciting brand 💚 bird&be knows how frustrating the fertility journey can be, that's why they offer fertility-supporting products to help you optimize your body for success! Their daily packs of personalized prenatals are loaded with top-quality ingredients at just the right doses. Offering supplements for every stage of the journey: to support fertility, pregnancy, and even postpartum recovery. The Canadian brand was founded in 2019 by Samantha Diamond and Breanna Hughes because on their own journeys to conceive, they realized fertility care could be way better. One in six Canadians experience infertility issues, reports the Canadian Fertility & Andrology Society, so it's easy to see why consumers are demanding products like this! Explore bird&be on Well.ca: https://lnkd.in/gBTXyCK6
✍ Are you a doctor that also loves writing? ✍ ⬇
📢 📢 Attention: Medical Writers with a specialization in fertility, obstetrics and gynaecology 📢 📢 Did you know that at Bird&Be, all of our content is written or edited by medical professionals? Providing medically accurate information is at the core of our values. If you're a doctor that wants to do some more writing, please reach out. ✨ Why is this important? ✨ According to this study (https://lnkd.in/g8mzkNbb), almost 90% of people seeking infertility care were searching the internet for health information, and those with a higher degree of distress were more frequently searching and more likely to be left with unmet needs. No surprises here. We want to ensure that our channels are a place for folks to get the medically accurate answers they need to assist them on their journey, as well as a helping hand along the way with accessible home testing, supplements and even a clinic referral. ✍ Send me a note to learn more ✍
Bird&Be reposted this
At Bird&Be, we've been closely following the recent Alabama Supreme Court ruling regarding frozen embryos designated as "extrauterine children" and its implications for IVF and fertility care. Already, several providers in Alabama have paused IVF treatments over concerns of legal risk. There are serious ramifications of political interference with healthcare decisions; it is necessary that stakeholders be involved in decision-making processes, and should include patients, clinicians and domain experts (embryologists, counselors, geneticists, ethicists, etc). Although every embryo may represent a potential future child, the fact is that the majority of embryos are non-viable. Not all embryos result in live births, and IVF patients can attest to how many fertilized eggs (early stage embryos) it may take to reach success (if they're fortunate). Treating embryos as unborn children will pile stress and unnecessary complexity onto patients going through an already tough journey, restricting clinicians from practicing best-in-class medicine, and raising many difficult questions: Would all embryos need to be transferred? Even PGT-A abnormal ones? What blame or even prosecution could practitioners face if an embryo doesn't survive thaw? Will clinicians be forced to limit the number of eggs fertilized at any given time to ensure no surplus embryos are generated? One egg at a time is a very inefficient (and very costly) approach to IVF. The ruling also poses challenges for patient access to care, both geographically and financially. As clinics navigate the legal complexities we're seeing now in Alabama, patients may face delays and uncertainty in their fertility treatment journeys. At Bird&Be, our mission is to educate early and advocate for expedited care, improve accessibility to preconception resources and fertility treatment. However, this ruling can have a ripple effect, further threatening access to equitable fertility care and reproductive rights in other jurisdictions. As we navigate these developments, it's vital to advocate for policies prioritizing patient access, affordability, and ethical considerations in fertility care. Join us in taking action through RESOLVE: The National Infertility Association. Share your story with lawmakers and advocate for equitable fertility care for all individuals. Visit https://lnkd.in/g_e7ZEcz for resources and social media post templates. #FertilityCare #IVF #ReproductiveRights #Advocacy #saveivf #alabama #roevwade #reproductivehealth
✨ Put PCOS in its place ✨ A launch very near and dear to the hearts (and metabolic health) of our team 🚰
🎉 Exciting News @ The Bird&Be Co. 🎉 We're thrilled to share a major milestone in our journey at Bird&Be. This week we launched a product that's incredibly close to my own heart and mission - PCOS Support. 💙 Interestingly (and also statistically significant!), three of us on our co-founding team have PCOS (along with a few other team members). This is a condition that many females don't actually know they have until they're struggling to conceive. It affects more than 10% of the female reproductive aged population, and signs point to this being substantially underreported given that up to 70% of us are undiagnosed. PCOS is considered to be the most common endocrine disorder in women of reproductive age, and, in the spirit of good news, can be managed and supported with intervention at home, as well as at the fertility clinic. 🚀 Introducing PCOS Support🚀 Our latest addition to the The Bird&Be Co. product family is a result of extensive research and collaboration with REIs and fertility NDs. We're proud to present a carefully crafted 40:1 ratio of Myo-Inositol to D-Chiro-Inositol. This specific ratio is not just a number; it's a testament to the commitment we have made to providing products aligned with medical guidelines and recommendations. 🌟 More Than a Product Launch🌟 This launch goes beyond just introducing another product, though; PCOS is actually one of the reasons that Bird&Be exists today. We started off with the questions that this condition inspired in us - what if we had known earlier? How would that have impacted our journey? By arming young folks with the education and resources to spot symptoms and red flags early, we can truly optimize outcomes by expediting their path to care, and providing products to manage and improve symptoms. From my inositol-infused water bottle to yours - cheers 🥤 #BirdAndBe #FertilityCare #PCOS #EmpoweredJourney #pcosawareness https://lnkd.in/gQxumVWH
We are #hiring. If you love partnership development, are a social media fanatic with a finger on the pulse in the creator world, AND are passionate about reproductive health education and support - we want to hear from you! Apply here ➡ https://lnkd.in/gFNKq-pe