The cannabis journey is unique for everyone. From individual preferences to the endocannabinoid system, an individual's potential experience is practically infinite. But when it comes to merchandising at the store level, this diversity often gets oversimplified. Just because two customers buy the same product doesn’t mean they’re buying it for the same reasons or will have the same experience.
That’s why a thoughtful, diverse merchandising program is crucial. It should empower budtenders to make tailored recommendations while also giving customers the freedom to navigate their own purchasing journey.
Accessible pricing, accurate cannabinoid information, and easy-to-read menus are must-haves.
Take Sally Ann, for instance. Her purchasing decisions heavily rely on clear, up-to-date menus. She loves finding the perfect vape, but it's frustrating when a menu shows a product that’s out of stock. She prefers fruity flavors, and budtender suggestions don’t always hit the mark—much like when a server recommends a dish that doesn’t suit your taste. That’s why she values menus that clearly highlight products using names, emojis, or other visual indicators.
Consumers like Sally Ann aren’t looking for a deep dive into cannabis; they want straightforward, accurate menus that help them make quick, confident decisions.
This is just one example of the dynamic demands on cannabis menus. Without automation, meeting these varied needs can be overwhelming, leading to inconsistent menu upkeep and a declining customer experience. But with the right tools, maintaining menus becomes easier, allowing dispensaries to focus on what matters most—enhancing the customer journey.
Read on for more about how the Sally Ann valuing size, flavor, and price guide her vape purchasing and how to optimize your merchandising for the modern vape consumer.
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