It’s almost awards month here at the CMA! 🎉 We are thrilled to welcome Kayla Grey as our Master of Ceremonies for an unforgettable night. Kayla is an award-winning storyteller, personality, and entrepreneur who was recognized in 2022 by the Canadian Screen Academy as a changemaker in the Canadian media landscape. She is the co-executive producer of The Shift with Kayla Grey and reports courtside for TSN’s live coverage of the Toronto Raptors. Purchase your tickets now for one of Canada’s largest, most prestigious marketing events of the year: https://lnkd.in/gSXug6zK #CMAgala #CMAevents #CMAawards #MarketingAwards #Marketing #CanadianMarketing #MarketingCampaign #Advertising #TopCampaigns #AwardsShow
Canadian Marketing Association
Non-profit Organizations
Toronto, Ontario 52,537 followers
The voice of the marketing profession in Canada. #MakingMarketingMatter
About us
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education. CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession's leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members. For more information, please visit http://theCMA.ca.
- Website
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http://theCMA.ca
External link for Canadian Marketing Association
- Industry
- Non-profit Organizations
- Company size
- 11-50 employees
- Headquarters
- Toronto, Ontario
- Type
- Nonprofit
- Founded
- 1967
- Specialties
- Marketing, Advertising, Policy, Professional Development, Advocacy, Events, Education, Marketing Community, CASL, Integrated Branding, B2B, Digital Marketing, Digital Marketing Strategy, Marketing Math, AODA, AdChoices, Direct Response Marketing, and Compliance
Locations
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Primary
55 University Avenue
Suite 603
Toronto, Ontario M5J 2H7, CA
Employees at Canadian Marketing Association
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Emma Warrillow
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Corby Fine
Creative Marketer, Strategic Operator, Motivational Leader, Digital Ninja, Certified Coach, Business Developer, CX Guru, Data Junkie, Drummer and…
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Alex Shifrin, CM
President @ LP/AD. Ad guy.
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Kim Arsenault
Client Success Leader | Digital & Email Marketer | Data-Driven Problem Solver | Expert Relationship Builder
Updates
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Canadian Marketing Association reposted this
Brand Strategist, Marketing Advisor, Founder, Educator, Changemaker | Social Good, Storytelling & Startups
Sustainability isn’t just what you say as a brand, it’s what you do. This week I had the chance to join a roundtable discussion on sustainability. Hosted at LG2’s offices, it was organized by the Canadian Marketing Association. For an hour we focused on the important topic of sustainability — how it shows up through marketing and brand positioning, and the challenges businesses face when trying to do better for the planet (or at least say they are). By now, it’s clear brands need to avoid greenwashing. For marketers, this means being clear on what you say, how much you can say, and how to say it. Third-party accreditation is an option to help support what brands say. There’s a fear of companies getting called out for greenwashing, which leads to under-communicating their efforts — what’s being called “green hushing”. As many businesses are looking for efficiencies due to the economy and post-pandemic life, a big part of our discussion was about sustainability driving sales, with the need to show an ROI. While it might not bring immediate returns, it pays off long-term in building stronger customer relationships and positive brand affinity. Personally I think this will become more important over time. Measuring the direct impact of these efforts can be tough, especially when benefits aren’t purely financial — but there’s real business value in sticking with sustainability to build trust and loyalty. Brand sustainability isn’t only for consumers. We discussed how sustainability is starting to influence procurement processes and even media choices, with brands paying attention to the energy they consume. One of the biggest challenges brought up is convincing customers to care about sustainability efforts. This can be tough in the B2B space when considering how much companies are willing to pay for sustainable products. Economic uncertainty also plays a role. Apparently the generational divide on environmental issues is becoming more noticeable, with younger consumers pushing for climate action (but aren’t necessarily the ones with budgets). Some companies have held back on sustainability moves until they feel everything’s perfect — but it won’t be. Sustainability progress is more important than perfection — but I think companies doing the bare minimum just for show is not cool. Being transparent and committed to making real change is what matters, obviously, at the end of the day we all call this planet home. Thanks to Keith Barry for leading the discussion. Hilary, Steve, Sharad, Stephanie, Patricia, Catherine
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Engage with our community of over 450 corporate members! As the largest marketing association in Canada - and the voice of marketing in our country - the CMA champions marketing’s powerful impact. Perks of membership include: ✔️Special pricing on all events and professional development. ✔️Including, free registration for CMAprivacy and special discount on Awards. ✔️Opportunity to share thought leadership with our over 11,000 subscribers. ✔️Opportunity to speak at our events. CMA membership offers marketers opportunities to connect with industry leaders, contribute meaningfully to the profession and showcase their expertise. To learn more, visit https://lnkd.in/gbVadZ5n or contact us at membership@thecma.ca. #CMA #CMABenefits #Marketing #MarketingCommunity #CanadianMarketing #Membership
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In a connected world, it’s important to be able to navigate online threats so staying cyber-safe is more crucial than ever. Key topics being covered in this week’s blog from Get Cyber Safe: - Phishing - Social engineering - Digital identity protection - AI-generated content Being part of generation cyber safe is about adopting smart, secure online practices. 🔗 Read more: https://lnkd.in/gvrfDwQA #Cybersecurity #GetCyberSafe #CyberMonth2024 #DataProtection #ConsumerProtection #Phishing #FraudPrevention
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As the growth engine of the digital economy, marketing is shaping the future of business success. On October 24, join federal privacy commissioner Philippe Dufresne and industry experts at our virtual event CMAprivacy: The Road Ahead. This landmark event will delve into the latest developments at the intersection of privacy, law, and marketing excellence. Featured speakers include Amanda M., Chief Privacy Officer, Canada Post / Postes Canada, Rupen Seoni, Chief Client Officer, Environics Analytics, Rupinder Dhillon, Sobeys, Gillian Mann, Air Canada, David Elder, Stikeman Elliott LLP, Kathleen Champagne, PwC, Andrew Schuster, Environics Analytics, and Suzanne L Morin, Sun Life. Register to reserve your spot: https://lnkd.in/gTBnEG9j FREE for CMA members and only $29 for non-members. #Privacy #Data #MarketingRules #CMAprivacy #CanadianMarketing #CMAEvents #BusinessGrowth #Marketing
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A compelling brand identity is indispensable for organizational prosperity in today's business ecosystem. As stewards of brand management, marketing professionals bear the responsibility of cultivating distinct, and well-defined brand identities. A meticulously crafted brand identity serves as a cornerstone for strategic decision-making and optimizes marketing resource allocation, ultimately driving revenue growth and market share expansion. We invite you to participate in an upcoming professional development session led by Joanne Pawlicki of Pawlicki Marketing & Communications, which is designed to enhance your brand management acumen. 📅 Date: October 22, 2024 ⏲️ Time: 1:00 PM - 3:30 PM ET What you’ll learn: - Why a defined brand identity is essential for business success and the consequences of neglecting it. - How to recognize if you don’t have a strong brand identity. - Current trends that would require a brand identity refresh. - Effective strategies to secure stakeholder buy-in to develop a differentiated brand identity. - Steps to implement the brand identity and unlock revenue opportunities. This comprehensive training will equip you with cutting-edge methodologies and insights to identify, construct, and leverage potent brand identities. To secure your place in this transformative learning experience and stay at the forefront of brand management practices, register here: https://lnkd.in/gcFynQZm
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Your input is crucial! The CMA has partnered with twenty44 to conduct groundbreaking research on marketers' attitudes, experiences, and sentiments surrounding Artificial Intelligence (AI) in marketing, and we invite you to participate in shaping the future of our profession. By completing our AI-driven survey, powered by Nexxt Intelligence's innovative inca platform, you will contribute to a collective understanding of: - The range of emotions surrounding AI in marketing - Current experiences with AI, both in personal and professional settings - The clarity and effectiveness of company policies, coaching, and training related to AI Your participation not only helps shape the future of AI in marketing but also grants you access to exclusive insights on how your responses compare to the CMA membership as a whole when we report the findings. The survey is designed to be engaging and informative, taking approximately 10 minutes to complete. Make your voice heard and contribute to this important research. Take the survey now: https://lnkd.in/gagmtVEY #ArtificialIntelligence #MarketingResearch #IndustryInsights #CMAPartnership #MarketingSurvey
inca
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True or False: CASL (Canada's Anti-Spam Legislation) primarily governs the collection, use and disclosure of personal information, while PIPEDA (the Personal Information Protection and Electronic Documents Act) regulates the sending of commercial electronic messages.
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Join us for CMAprivacy: The Road Ahead, on October 24, 1:00 PM – 2:45 PM ET, as we explore how Quebec’s Law 25 is reshaping the privacy landscape and impacting marketing in the digital economy. Our expert panelists, including David Elder (Stikeman Elliott LLP) and Kathleen Champagne (PwC), will provide insights into: · The marketing implications of Law 25. · Strategies for compliance without compromising marketing effectiveness. · Transforming compliance challenges into marketing opportunities. 👉 Reserve your spot now: https://lnkd.in/gTBnEG9j #Privacy #Data #MarketingRules #CMAprivacy #CanadianMarketing #CMAEvents #BusinessGrowth #DigitalEconomy #MarketingInnovation #Marketing
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How must influencers disclose sponsored posts? A) Sneak # ad somewhere in the caption. B) Brand shout-out in their bio. C) # Sponsored or # ad prominently in the caption. #InfluencerMarketing #CanadianMarketing
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