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For over a century, Coca-Cola kept the coca leaf cloaked in mystery. A vital part of indigenous Peruvian culture for over 4,000 years, the coca leaf is known for its remarkable natural benefits—boosting energy, serving as a caffeine substitute, and even easing altitude sickness. Despite this, its wonders were kept hidden behind a well-guarded soda recipe. Driven by a mission to share the coca leaf's magic with the world, Harbour co-founders David Craig and Alexander Strezos set out to change the game. Against all odds, we challenged Big Soda and secured an unprecedented agreement with the world’s only legal coca leaf supplier—becoming just the second company to bring the coca leaf to the U.S. market. Special thanks to Mission Driven for featuring us!