COMMB is proud to be a co-Merit Award sponsor at Ad Club OOH Day 2024! Don’t miss your last opportunity to grab tickets for the November 4th event: https://lnkd.in/gmW-pgfb
COMMB
Advertising Services
Toronto, Ontario 2,545 followers
COMMB is the national organization for the Canadian out-of-home industry, serving members in both EN & FR.
About us
COMMB (Canadian Out of Home Marketing and Measurement Bureau) is the national organization for the Canadian Out-of-Home industry comprised of advertisers, advertising agencies, programmatic tech-stacks, and OOH companies/operators. COMMB is responsible for developing and verifying audience measurement methodologies providing audience data and planning resources, marketing and communications, government relations and member services. COMMB est l’organisation nationale sans but lucratif de l’industrie canadienne de l’affichage, composée d’annonceurs, d’agences, de propriétaires de médias, et d’entreprises de technologie programmatique. COMMB établit et assure la vérification des normes de mesure des publics de l’affichage, publie les données de circulation, et fournit plusieurs services à ses membres, dont l’aide à la planification des campagnes, le marketing, les communications, et les relations avec les gouvernements.
- Website
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http://www.commb.ca
External link for COMMB
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Toronto, Ontario
- Type
- Nonprofit
- Founded
- 2018
- Specialties
- OOH Media strategic uses, Integration of OOH with other media, OOH effective communication development, OOH media ROI, Out Of Home, adtech, martech, outdoor advertising, marketing, and Canadian marketing
Locations
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Primary
366 Adelaide St. W.
302
Toronto, Ontario M5V 1R9, CA
Employees at COMMB
Updates
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Vistar Media breaks down key trends and figures in DOOH in a simple, easy-to-follow infographic! Use this to guide your DOOH campaigns today.
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Best OOH creative last week— via OOH Today Full article: https://lnkd.in/g3cAdaPi —- Sign up for our newsletter at https://lnkd.in/gjuTaBSJ to stay up to date on the release of new materials!
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Did you know? A U.S. study found that 82% of adults recall seeing an out-of-home ad! Take advantage of OOH to elevate your brand and amplify your impact. — Sign up for our newsletter at https://lnkd.in/gjuTaBSJ to stay up to date on the release of new materials! #COMMBDataTuesdays #OOHAdvertising #consumerbehavior
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This past Tuesday, AdAi 2024 returned for its second year at the Globe and Mail Centre, showcasing the newest AI-driven innovations in OOH advertising to over 250 attendees. From the “Impossibly Smart Billboard” powered by Google’s Gemini to insights on consumer openness to AI, and rapid-fire tech demos, the day was packed with cutting-edge solutions and bold ideas for the future of OOH. A huge thank you to all our sponsors, and all those who attended-- AdAi couldn't have been such a huge success without you. We hope to see you again next year! Full recap: https://lnkd.in/gBBcmrX2
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Best OOH creative last week— via OOH Today Full article: https://lnkd.in/g9A9swjf —- Sign up for our newsletter at https://lnkd.in/gjuTaBSJ to stay up to date on the release of new materials!
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Longer work commutes are back! By May 2024, the average commute hit 26.4 minutes—matching the previous high from 2016. Car commuters saw a rise, while transit and active transportation times remained steady. More time on the road means more eyes on your OOH ads! — Sign up for our newsletter at https://lnkd.in/gjuTaBSJ to stay up to date on the release of new materials! #COMMBDataTuesdays #backtowork #OOHAdvertising
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We’re beyond excited for AdAi next Tuesday, September 24. Last few tickets remaining, buy yours today! For the AdAi agenda and more, click here: https://lnkd.in/gRME43tu For tickets, click here: https://lnkd.in/gTxwDt9w (COMMB members, reach out for a discount!)
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Out-of-home (OOH) advertising plays a powerful role in today’s media strategies. As a key touchpoint in the consumer journey, OOH amplifies your campaign’s impact, driving stronger brand engagement and visibility. With Media Mix Modeling (MMM), you can accurately measure OOH’s performance alongside other media investments, ensuring more targeted and effective campaigns. Curious how OOH can elevate your media strategy? Check out our latest white paper by Farrokh Mansouri and Taylor Grant for deeper insights. Links: English: https://lnkd.in/g2B9Z-Mr French: https://lnkd.in/gqHqB8yH