CrowdRiff

💡 Travel content idea for marketers and creators: a destination cheat sheet! Here's how, and check the comments for an example 👇 1. Use a short simple video for your backdrop - even a few seconds works! 2. Add your destination name + “cheat sheet” at the top in big font 3. List different categories and recommendations under each in small font (e.g. things to do, where to stay, restaurants, museums, bars, day trips) 4. Pair the video with a trending song 🔥 5. In the post caption, encourage saves/screenshots for future visits! #marketingideas #contentideas #marketinginspiration #contentinspiration #travelmarketing #contentcreators #travelcontent #videomarketing

Psst... the cut-off date to book your discounted hotel for our #SEE2024 travel conference is coming up on September 26 👀 Stay right at our gorgeous conference venue Fairmont Austin in downtown Visit Austin - and yes, there’s a pool 🤠 Learn more and book here: www.SEE.travel #workconference #travelconference #marketingconference #travelmarketing #austintx #austintexas #conferencelife #hotels #travelindustry #tourismindustry

Our time in Columbus for U.S. Travel Association's ESTO was the BESTO: travel & tourism chats over Jeni's Splendid Ice Creams, scootering around, and spontaneously a catching a Blink-182 show on our last night! Here are some snaps from our camera roll 😎 #ESTO2024 #travelconference #marketingconference #travelmarketing #destinationmarketing #tourismmanagement #workconference #worktravel

ANOTHER Instagram update! 🫨 Instagram's testing a new vertical grid display for profiles, meaning posts will be in rectangles instead of squares, like TikTok. Here's what this means for marketers and creators: 🫠 We know, this can be annoying if you spend a lot of time carefully curating and cropping your content for a square grid display... 🎞️ But this test DOES make sense: Instagram's trying to align with how users are actually using the app, which is now primarily Reels - Social Insider reported in May 2024 that Reels continue to be the best performing post type on Instagram. 🤳 Now more than ever, you should prioritize a strong vertical video strategy and output! 🧪 This is just in the testing stages right now for certain profiles, Instagram will gather community feedback before rolling anything out. So, are you team square or rectangle grid? Let us know in the poll! #socialmediamarketing #socialmedianews #marketingnews #instagram #instagramupdate #socialmediastrategy #marketingstrategy #contentcreation

Loved getting our CrowdRiffers together in person for our Town Hall and summer social, where we shared super exciting and secret announcements (coming soon 👀), surprise birthday cake for our CEO Dan, the cutest summery swag bags, tacos 'n donuts for days, and fun in the sun at STACKT Market! 'til next time 🌞 #lifeatCrowdRiff #workculture #companyculture #workevent #worksocial #workplaceculture #hiringnow #nowhiring

Revealing our first round of #SEE2024 sponsors... 🥁🥁🥁 These incredible orgs will all be on site with us at Visit Austin in October, so you can tap into their valuable insights and expertise in person! Grab your tickets now at www.SEE.travel - and if you're interested in joining this list, send us a message 💅 #marketingconference #marketing #travelconference #travelmarketing #workconference #marketingindustry #marketingleaders #marketinginsights #marketingstrategy #destinationmanagement

Marketers and creators: put on your shades and take a look at these latest hot trends and news in the social media world 😎 --- 🎵 TRENDING SOUNDS 🌊 Taylor Swift - August (1.8M Reels, 155.6K TikToks) - It’s your last month to pair this dreamy audio with your summery content! 🎻 Give Me Everything (violin version) (445K Reels, 183.1K TikToks) - A dramatic strings cover that you can pair with any quaint gardens, wedding venues, date spots, or boutiques that give off Bridgerton vibes. 👯 Emergency Budots (160K TikToks, 32.3K Reels) - Rally a couple of colleagues to dance and show off different outfit ideas at a local clothing store, branded swag, or fun spots around your destination! 🏕️ Luisa Marion - Live Session (84K Reels) - This gentle guitar tune is perfect for any relaxing nature content! --- 🚨 CONTENT PREP ALERT 🎆 September 2: Labor Day - Share long weekend itineraries and firework schedules 🐿️ September 4: National Wildlife Day - Do a roundup of cute animal content and safety tips for wildlife watching 📚 September 6: Read a Book Day - Showcase local bookstores or cute coffee shops for getting lost in a book! 🍂 September 22: First Day of Fall - Recommend cozy itineraries, fall color maps, and Halloween activities ✈️ September 27: World Tourism Day - Do a round-up of tourist destinations and stats, or interview visitors about their favorite spots 🎧 September 30: International Podcast Day - Does your destination host a podcast? Today’s the day to promote it! --- INSTAGRAM INSIGHTS UPDATE 👀 Yup, another Instagram update… this big one’s all about Views becoming the primary metric across all organic and paid media formats. What this means for DMOs 👉 Building your following is definitely still important, but your content performance will ultimately be what the algorithm rewards—so make sure your posts are unique, creative, and shareable! --- TIKTOK MARKETING TRENDS REPORT: CREATORS ARE KING 👑 TikTok just released a new CreatorIQ report about how top brands are winning on TikTok. 55% of TikTok users say they're more likely to trust brands when they hear about them from creators vs. ads in their feed, and 41% of users say that creator content feels authentic, and that authenticity transfers to the brand they represent. What this means for DMOs 👉 Creator authenticity remains king in the marketing sphere, and building long-term brand-creator relationships should be a key part of your marketing strategy. --- INSTAGRAM CAROUSELS UPDATE 🎠 You can now share up to 20 photos or videos in your Instagram Carousel posts! What this means for DMOs 👉 Now you can beef up your photo dumps and moodboards even more - and try playing with creative ways to use carousels, like seamless panoramas. --- Let us know if you found this helpful 👀 #socialmediamarketing #marketingtips #socialmediamarketingtips #socialmediatrends #marketingtrends #marketingnews #marketingindustry #marketingstrategy #socialmediastrategy

Our first full day of our #SEE2024 travel & tourism conference will go out with a BANG at Banger's Sausage House & Beer Garden! 💥 Join us around the corner from our SEE headquarters at Fairmont Austin for a night out in Rainey Street with live local music, hundreds of drinks on tap, and of course, the best BBQ in the neighborhood 🤠 Grab your cowboy boots and tickets and SEE y’all in October at Visit Austin: www.see.travel #austin #austintexas #travelmarketing #destinationmarketing #destinationmanagement #travelandtourism #tourismmanagement #travelconference #marketingconference #workconference

Lunchtime listen 🎧 Our VP of Marketing Kashem Miah chatted with Pathmonk's Ernesto Quezada about all things user-generated content (UGC) and its key role in authentic, effective travel marketing! #ugcmarketing #usergeneratedcontent #socialmediamarketing #marketingstrategy #travelmarketing #destinationmanagement #tourismmarketing #tourismmanagement

We COULD tell you about how fun our travel marketing conference is... but we can also show ya 😎 SEE you in October in Visit Austin for #SEE2024: www.see.travel #travelconference #marketingconference #workconference #travelmarketing #marketing #travelandtourism #tourismmanagement #destinationmarketing