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Last week, we hosted an exciting event in the heart of London: Future-Ready Marketing: Harnessing Location Strategies Within Full Funnel Media & Measurement Beyond Cookies. 🎉 We delved into some of the most pressing topics in marketing today: 📉 Navigating the future of media and marketing with tighter budgets and #lessCookieData 📍 Harnessing location data as a powerful, underutilized strategy 🔍 Insights into performance measurement and adapting to the cookie decline A big thank you to our guest speakers: James Davies, Founder at crossover comms, Patrick Kelly, Head of Digital at ITV, Dan Douglas, Co-Founder at StoreBoost Retail. Thanks to all who attended and contributed to the insightful discussions. Stay tuned for more updates on what’s next for DAC! #networkingevent #fullfunnelmedia #locationdata