Data Sciences

First impressions are everything, and selling a product that the public thinks is too cheap – or believes is too expensive – can be a significant roadblock to attracting customers to your business. But how does one determine what price people are most willing to pay? Our latest #GreyhoundBlog explains the Price Sensitivity Meter (PSM, for short), a tool that examines the limits of a product’s perceived value by the public and determines the optimal price point that can help maximize returns while remaining an attractive option for consumers. Using insights collected from 1,200 Canadians, we show that even for something as simple as a chocolate bar, getting an accurate understanding of how the public sees your product can make all the difference. Click the link to find out more about PSM, and see if it can help your product make a better first impression.

Do you ever wonder how political polls are created? In one of the biggest election years in modern history, Gabriel Helfant and Rosalie Nadeau sat down to unpack all things polling. From sample sizes and methodology to quotas and forecasting, learn how to interpret the poll results from your morning reads.

Êtes-vous à la recherche d’une nouvelle opportunité? Nous #recrutons un(e) Technicien(ne) en comptabilité et paie pour rejoindre notre équipe. En tant que Technicien(ne) en comptabilité et paie, vous travaillerez étroitement avec la contrôleuse financière pour bâtir le Service de la comptabilité de DS. Vous collaborerez à l’implantation de mesures de contrôle pour la paie, la gestion de trésorerie, les comptes fournisseurs et les comptes clients et à l’adhésion à ces mesures de contrôle. Postulez dès aujourd'hui! --- Are you looking for a new opportunity? Our team is #hiring an Accounting and Payroll Administrator to join our team! As our Accounting & Payroll Administrator, you will work closely with the Financial Controller to build-out DS’ accounting function. You will assist in implementing and adhering to controls around payroll, cash management, accounts payable, and accounts receivable. Apply today!

🎉 Welcome to the CMA community! 🎉 We're thrilled to have Data Sciences join the Canadian Marketing Association! By joining the CMA, you're not just becoming a member—you're strengthening Canada's marketing community and helping shape the future of our profession. Together, we'll innovate, share knowledge and elevate the impact of marketing across the nation. #Membership #CMA #CanadianMarketing #DataSciences #MakingMarketingMatter

Meet David, our Paid Media Lead! David helps drive growth and success for our corporate and political clients. His expert blend of academic knowledge and hands-on experience ensures outstanding outcomes. We recently caught up with David  to discuss his experience DS: What's been the most rewarding project or accomplishment you've achieved during your time at DS? I'm proud of the work my team has done to build effective media plans, campaign executions, and client reporting. I helped my team successfully manage substantial budgets and oversee campaign delivery across various platforms has been a major highlight. Could you highlight a memorable moment or event that made you proud to be apart of the DS team? We adapted swiftly to take on new clients in a short time frame, leading to exceptional results in our end-of-year campaigns. #employeespotlight #employeeshowcase Join us: https://lnkd.in/eqtsmZGM

Meet Olivia, our Research & Insights Lead. At DS, Olivia integrates her expertise in research and account management to craft tailored strategies that drive our clients’ success. With a background in Political Sciences and International Relations, Olivia is interested in topics like democratic backsliding, multilevel governance, and knowledge diffusion. Her experience in account management with clients at universities and research institutes adds depth to her role. We recently caught up with Olivia to chat about her journey with DS: Could you highlight a proud moment from your time at DS? I am proud every time this team comes together to face unforeseen challenges. The agility and enthusiasm with which this team move to support one another are something special and that I'm very happy to be a part of. What's been the most rewarding project you've achieved during your time at DS? My most rewarding accomplishment during my time at DS has been being part of this team as it develops and grows. #employeespotlight #employeeshowcase Join us: https://lnkd.in/ew5nF4RX

Since partnering with The United Way Greater Toronto in 2020, the Performance Marketing Team at DS has driven remarkable results in their online fundraising campaigns. 🚀 📈 Highlights include: A 26% increase in average gift size since 2022 A 30% boost in campaign impressions By diversifying fundraising platforms and enhancing brand campaigns, we've helped secure sustained year-over-year growth in funds raised. 💼💰 Our commitment to innovation and adaptability enables us to effectively navigate evolving landscapes, delivering concrete results for our partners. 🌟 At DS, we specialize in helping nonprofits with limited budgets achieve their ambitious goals. Are you looking to elevate your organization's fundraising efforts? Let’s connect! Explore how our customized solutions can drive significant outcomes for your organization. 👉 Reach out today to discuss how we can support your success just like we did for United Way Greater Toronto. Let’s make an impact together! #NonProfitSuccess #FundraisingInnovation #PerformanceMarketing #NonProfitGrowth #ContactUs Reach out to us today: https://lnkd.in/eBgqpnz8

➡️ Read how The Labour Party harnessed Data Sciences and our AdMarshal program to deliver their message for change to achieve a landslide victory.

Congratulations to our partners The Labour Party and Keir Starmer on their historic win!

DS is the place for you to turn potential into exceptional performance. Through our professional service partnerships, we've not only added value to our collaborators but have also enriched our own knowledge base. We've empowered creative agencies to elevate their game by predicting and magnifying the impact of client campaigns. How do we do it? Here's a glimpse into the value we bring: 🔍 Deep Insights: Our cutting-edge research tools provide a detailed understanding of campaign effectiveness, enabling agencies to refine strategies and deliver messages that truly resonate. 💡 Enhanced Client Satisfaction: Armed with precise data insights, our agency partners consistently deliver outstanding results, enhancing client trust and retention rates. But that's not all. We also collaborate with digital media firms, revolutionizing their approach to media spending. Here's how we're shaking things up: 📊 Advanced Analytics: From customized reporting dashboards to predictive models, we optimize spending across channels, ensuring every dollar counts. 📈 Marketing Mix Modeling: Our predictive model empowers media firms to allocate budgets effectively, maximizing ROI while minimizing wastage. 🎯 Accurate Attribution: Dive into the complexity of attribution with our robust analytics, ensuring every investment leads to measurable success. Ready to unleash transformative results for your business? Reach out to us today to explore the endless possibilities of partnering with DS. 📩 #TransformativePartnerships #DataDrivenSuccess #BusinessGrowth Learn more about how we can help: https://lnkd.in/eafDec99