Data Sciences

Meet David, our Paid Media Lead! David helps drive growth and success for our corporate and political clients. His expert blend of academic knowledge and hands-on experience ensures outstanding outcomes. We recently caught up with David  to discuss his experience DS: What's been the most rewarding project or accomplishment you've achieved during your time at DS? I'm proud of the work my team has done to build effective media plans, campaign executions, and client reporting. I helped my team successfully manage substantial budgets and oversee campaign delivery across various platforms has been a major highlight. Could you highlight a memorable moment or event that made you proud to be apart of the DS team? We adapted swiftly to take on new clients in a short time frame, leading to exceptional results in our end-of-year campaigns. #employeespotlight #employeeshowcase Join us: https://lnkd.in/eqtsmZGM

Meet Olivia, our Research & Insights Lead. At DS, Olivia integrates her expertise in research and account management to craft tailored strategies that drive our clients’ success. With a background in Political Sciences and International Relations, Olivia is interested in topics like democratic backsliding, multilevel governance, and knowledge diffusion. Her experience in account management with clients at universities and research institutes adds depth to her role. We recently caught up with Olivia to chat about her journey with DS: Could you highlight a proud moment from your time at DS? I am proud every time this team comes together to face unforeseen challenges. The agility and enthusiasm with which this team move to support one another are something special and that I'm very happy to be a part of. What's been the most rewarding project you've achieved during your time at DS? My most rewarding accomplishment during my time at DS has been being part of this team as it develops and grows. #employeespotlight #employeeshowcase Join us: https://lnkd.in/ew5nF4RX

Since partnering with The United Way Greater Toronto in 2020, the Performance Marketing Team at DS has driven remarkable results in their online fundraising campaigns. 🚀 📈 Highlights include: A 26% increase in average gift size since 2022 A 30% boost in campaign impressions By diversifying fundraising platforms and enhancing brand campaigns, we've helped secure sustained year-over-year growth in funds raised. 💼💰 Our commitment to innovation and adaptability enables us to effectively navigate evolving landscapes, delivering concrete results for our partners. 🌟 At DS, we specialize in helping nonprofits with limited budgets achieve their ambitious goals. Are you looking to elevate your organization's fundraising efforts? Let’s connect! Explore how our customized solutions can drive significant outcomes for your organization. 👉 Reach out today to discuss how we can support your success just like we did for United Way Greater Toronto. Let’s make an impact together! #NonProfitSuccess #FundraisingInnovation #PerformanceMarketing #NonProfitGrowth #ContactUs Reach out to us today: https://lnkd.in/eBgqpnz8

➡️ Read how The Labour Party harnessed Data Sciences and our AdMarshal program to deliver their message for change to achieve a landslide victory.

Congratulations to our partners The Labour Party and Keir Starmer on their historic win!

DS is the place for you to turn potential into exceptional performance. Through our professional service partnerships, we've not only added value to our collaborators but have also enriched our own knowledge base. We've empowered creative agencies to elevate their game by predicting and magnifying the impact of client campaigns. How do we do it? Here's a glimpse into the value we bring: 🔍 Deep Insights: Our cutting-edge research tools provide a detailed understanding of campaign effectiveness, enabling agencies to refine strategies and deliver messages that truly resonate. 💡 Enhanced Client Satisfaction: Armed with precise data insights, our agency partners consistently deliver outstanding results, enhancing client trust and retention rates. But that's not all. We also collaborate with digital media firms, revolutionizing their approach to media spending. Here's how we're shaking things up: 📊 Advanced Analytics: From customized reporting dashboards to predictive models, we optimize spending across channels, ensuring every dollar counts. 📈 Marketing Mix Modeling: Our predictive model empowers media firms to allocate budgets effectively, maximizing ROI while minimizing wastage. 🎯 Accurate Attribution: Dive into the complexity of attribution with our robust analytics, ensuring every investment leads to measurable success. Ready to unleash transformative results for your business? Reach out to us today to explore the endless possibilities of partnering with DS. 📩 #TransformativePartnerships #DataDrivenSuccess #BusinessGrowth Learn more about how we can help: https://lnkd.in/eafDec99

Say Bonjour/Hi to Marina, our Paid Media Lead. Marina plays a pivotal role in driving growth and success for our non-profit and retail clients through strategic media buying and campaign management. We recently caught up with Marina to chat about her journey with DS: Could you highlight a proud moment from your time at DS? One of the most memorable moments was when our Black Friday campaign was celebrated as a success story for one of my clients during a recent company meeting. Witnessing the tangible impact of our efforts filled me with immense pride and satisfaction. What aspect of your role at DS brings you the most fulfillment? I enjoy crafting strategies for both our current and prospective clients, and exploring new tactics across various platforms. For me, it’s all about nurturing growth and fostering innovation in the digital media landscape. #employeespotlight #employeeshowcase Join us: https://lnkd.in/ew5nF4RX

As digital measurement gets more and more complex, we’re thrilled to share how our company is taking Market Mix Modeling (MMM) to the next level with deep learning and AI technologies! 🚀 By leveraging these powerful tools, we’re producing a more accurate understanding of advertising contributions, which will allow you to better plan your budget, forecast revenue, and maximize profits. Stay tuned as we unveil how AI-driven insights are reshaping the landscape of strategic decision-making. #MarketMixModeling #AI #DeepLearning #RevenueForecasting #DataDrivenDecisions Learn more: https://lnkd.in/eMJ8T3qQ

Wildfire season is just around the corner. Are you prepared? Our latest #GreyhoundBlog, written by Tayrine Dos Santos delves into the 2023 wildfire season. Discover how extreme weather events are reshaping communities, from intensified heatwaves to widespread destruction. As we gear up for another potentially challenging summer, our blog unveils insights from our national study among 1,000 Canadians, revealing perceptions, concerns, and preparedness levels. Click the link to discover what Canadians really think about wildfires, heatwaves, and the future of our changing landscape. #ClimateChange #Wildfires #ExtremeWeather

In this week’s #TerminologyTuesday, swipe to learn more about LSTM (Long Short-Term Memory), a deep learning model that was inspired by research on biological neurons and memory processes in the brain! #LSTM #DeepLearning