Demand Spring

Creating and delivering standout content can be a daunting challenge for marketing teams, but AI is here to change the game. In our latest blog post, "AI Playbook Series, Part 1: AI-Powered Content Creation and Enhancement," we dive into how AI is changing content production, from ideation to syndication. 🤖 Utilize AI for innovative content ideation. 🤖 Transform long-form content into various formats effortlessly. 🤖 Automate content distribution for broader audience engagement. Ready to take your content strategy to the next level? Read part 1 here: https://lnkd.in/g6f4S23g #AI #ContentCreation #AIPlaybook #ContentMarketing

Struggling to figure out where to start with AI? Wondering how to use AI's potential for quick wins that deliver real business value? In our latest blog, Elli Plihcik, our Director of Strategy, breaks down: ✅ The Bottom-Up Approach: How to prioritize near-term AI initiatives for fast, measurable results. ✅ Mapping AI Tools: Align the right AI solutions with your business goals for maximum impact. ✅ Marketing Automation: Discover how platforms like Marketo and HubSpot can leverage AI to enhance engagement and ROI. ✅ Measuring Success: Learn how to pilot AI programs, measure their impact, and scale successfully. If you’re looking to boost marketing efficiency, personalization, and ROI, this blog is for you. Read more here: https://lnkd.in/gJPR_qfN #AI #AIB2BMarketing #AIMarketingAutomation

We understand the pressure to leverage AI's potential while lacking a clear roadmap. The fear of making wrong AI choices is valid, but together, we can turn this uncertainty into opportunity. If you have not checked it out already..,Demand Spring conducted a study, surveying C-level executives and senior B2B marketing professionals across North America. We delved into: 🤖 Current AI adoption: How B2B companies are implementing AI and its impact on their strategies.  🤖 Industry trends: Data-driven insights across different B2B industries and organization sizes.  🤖 Challenges and solutions: Identifying the roadblocks to successful AI integration and practical recommendations to overcome them.  🤖 Future outlook: Uncovering the growth of AI in B2B marketing and how to prepare for it. Click here to read more: https://lnkd.in/gehgQS-i #AIMarketing #B2BMarketing #AI

Struggling to Reach the Right Prospects? AI Can Help! Did you know that only about 5% of your Ideal Customer Profile (ICP) is actively searching for solutions? So how do you build awareness and trust with the right prospects—and not waste time on the rest? Here’s where AI steps in to supercharge your top-of-the-funnel (TOFU) strategy: ✨ Identify in-market buyers and prioritize high-potential leads. ✨ Deliver hyper-relevant content that resonates with your audience. ✨ Engage prospects at the perfect moment, increasing conversions. ✨ AI refines your campaigns on the fly for better results. ✨ Provide instant, personalized support to keep prospects engaged. Read the full blog 👉 https://lnkd.in/gKBv9aif #AIMarketing #AI #AIB2BMarketing

How will AI affect Email and Marketing Automation? We’ve researched into the impact of AI on email and marketing automation, uncovering key insights that can transform your strategy. Key Insights: 🤖 Achieve a 41% increase in click-through rates by leveraging AI. 🤖 Reduce costs by 25% and boost operational effectiveness by 30% with AI-driven automation. 🤖 Utilize real-time data to increase your marketing ROI by 30%. For actionable insights, read our latest blog: https://lnkd.in/gSmYunXp

We challenged our team to describe their dream Halloween costumes and used AI to bring them to life! But the real treat? Learning how to master AI prompting along the way. Swipe through to see how detailed prompts transform into spooktacular results! 👉 Key Prompting Tips:  1️⃣ Start Broad, Then Add Detail: Outline general traits before layering in specifics. 2️⃣ Incorporate Sensory Language: Use words that evoke texture, color, and atmosphere (e.g., “tattered,” “gleaming,” “ghostly”). 3️⃣ Think Like a Storyteller: Describe what you’d like the AI to ‘see’ as if telling a visual story. 4️⃣ Edit and Refine: Review each section for clarity, consistency, and cohesion before finalizing. What's your dream Halloween costume? Click here to reach out to us if you need prompting assistance: https://lnkd.in/dDYWis6Q #AIInnovation #PromptEngineering #AIPrompting 

Our CEO, Mark Emond, was recently featured in Forbes Business Council for his insights on a topic that's always challenging: delivering difficult news to your team. Mark's advice? Timing and empathy make all the difference. He shared his approach: “Be as transparent as possible on the ‘why’ behind the bad news and be as empathetic as possible when delivering it. What you say is important; how you say it is more important. Also, I'm a big believer in delivering bad news on a Monday and good news on a Friday. You don't want your team to focus all weekend on fresh bad news.” – Mark Emond, Demand Spring Read more tips and other great insights from leaders on handling tough conversations: https://lnkd.in/g523WJFs #Leadership #ThoughtLeadership #LeadershipTips

Is your B2B marketing missing the mark? It’s time to stop guessing and start connecting. Our Marketing Technology Consultant, Saad Sifate, shares insider tips on creating B2B personas and segmentation strategies that drive real results. Here’s what you’ll discover: ✅ How to truly understand your ideal customer’s needs and pain points ✅ Proven tactics to deliver personalized messages that resonate ✅ Strategies to maximize your marketing ROI Click here to read the full blog: https://lnkd.in/gJPabCyb #B2BStrategy #B2BPersonas #PersonasSegmentation

What potential impacts and opportunities does AI present for B2B marketers in areas such as customer insights, data-driven decisions, and content creation? Swipe right 👉 AI offers opportunities by enhancing customer insights through hyper-personalization, improving decision-making with predictive analytics, and revolutionizing content creation. B2B marketers can now tailor messaging more effectively, predict customer behavior, and streamline content development with AI-powered tools. Want more details? Check out our 2024 Benchmark Study on AI's potential in B2B marketing: https://lnkd.in/gehgQS-i #AIinMarketing #AiOpportunities #B2BMarketing

What are B2B marketers' sentiments toward AI implementation, and what challenges do they face in adopting AI technologies? Swipe right 👉 50% of marketers are ready to implement AI within a year, while the other half remain hesitant due to a lack of concrete plans. The main barriers include education on AI applications (53%), lack of internal skills (43%), and concerns around governance and ethics (31%). Want more details? Check out our 2024 Benchmark Study on AI in B2B marketing: https://lnkd.in/gehgQS-i #AIinMarketing #AiMarketing #B2BMarketing