Destination Ontario

In celebration of our 25th anniversary, we’re sharing the voices of our incredible partners.   Sarah Sklash, Co-Founder, The June Motel: We’ve had the pleasure of working with Destination Ontario since the early days of The June Motel. Our story of two best friends buying a rundown roadside motel and transforming it into a popular boutique motel and an Instagram-darling, is a story that captures people’s attention and is an inspiration. Destination Ontario helping us share our story with publications such as Vogue and New York Times, has helped us build the strong brand and successful business we have today. #DiscoverON25

Thank you to Tourism Kingston and destination partners for their collaboration on this broadcast integration with The Weather Network! This morning, viewers got a glimpse of Kingston’s spooky season, along with the fantastic accommodations and dining options the city has to offer.

In honour of Destination Ontario's 25th anniversary, we're diving into the archives to showcase unique tourism photos from the last century. A nostalgic look at Ontario’s vibrant travel history, reminding us of how far we've come and how much more there is to discover.   Here is a look at the Department of Travel and Publicity Reception Centre in Kenora, taken in 1958.   [Photo: Archives of Ontario: Reference Code: RG 65-35-3, 11764-X3041-1, 10005580]   #DiscoverON25

Spotlight on the Northern Marketing Team! Destination Ontario’s Northern Marketing team works in partnership with Destination Northern Ontario, northern destination marketing organizations, and local operators to promote the region’s unique and unforgettable experiences. Through digital campaigns, partnered television media, and influencer collaborations, the team is dedicated to engaging both avid and leisure audiences with targeted initiatives that aim to boost travel intent and generate leads for partners. Their efforts position Northern Ontario as a key destination in Ontario’s tourism landscape. The Northern Marketing team and its partners also create meaningful connections with travellers at key consumer shows, offering immersive product showcases that bring Northern Ontario’s stunning destinations to life. #DiscoverON25

We recently hosted a group press trip in partnership with Destination Canada (Germany) and in collaboration with Destination Northern Ontario. Four journalists from Germany had the opportunity to explore the beautiful Killarney region and gain insight into Indigenous culture with Wikwemikong Tourism on Manitoulin Island. The media tour enjoyed wonderful fall weather, highlighting the unique beauty of this season in Ontario.

In celebration of our 25th anniversary, we’re sharing the voices of our incredible partners. Val Hamilton, Executive Director, Muskoka Tourism: Our relationship with Destination Ontario is essential to the success of tourism in Muskoka. While we work diligently to attract more visitors, it is through our partnership with Destination Ontario that we can reach a wider audience. They help us share our stories with key travel markets around the world and within our province. Additionally, we benefit from their resources to enhance our campaigns and insights. Muskoka Tourism is consistently impressed by their work and proud to be part of #TeamOntario. #DiscoverON25

In honour of Destination Ontario's 25th anniversary, we're diving into the archives to showcase unique tourism photos from the last century. A nostalgic look at Ontario’s vibrant travel history, reminding us of how far we've come and how much more there is to discover. This publication advertising Ontario as the Lakeland Playground of America was printed in 1932 by the Tourist and Publicity Bureau. [Photo: Archives of Ontario Library Collection, Reference Code: Govt Doc T & P Misc Box 2 no 9] #DiscoverON25

Spotlight on the International Marketing Team!   This team is pivotal in driving Ontario's tourism growth on a global scale, leveraging their expertise to connect with travel trade, media, and consumers in key international markets by:   • Business Development: Promoting market-ready destinations and experiences, educating travel agents and tour operators, leading in-market B2B sales programs and hosting familiarization tours. • Media Relations & Public Relations: Generating awareness by pitching compelling stories and providing resources like information and visual assets. They collaborate with partners, attend media marketplaces, and host press tours to generate interest. • Consumer Marketing & Research: Differentiating Ontario through Destination Ontario-led consumer campaigns in key markets, refining curated market-specific landing pages on destinationontario.com, utilizing social media in key markets and developing a holistic research approach to better understand overseas visitors. By working closely with Regional Tourism Organizations, Destination Marketing Organizations, and sector associations, the International Marketing Team ensures Ontario's story reaches and resonates with travellers worldwide. #DiscoverON25

Today marks the National Day for Truth and Reconciliation. National Day for Truth and Reconciliation is an opportunity for Ontarians to learn about and reflect on the intergenerational harm Indian Residential Schools caused Indigenous families and communities. Today we honor and commemorate those who were impacted. Learn more: ontario.ca/LearnTheLegacy Indigenous Affairs and Economic Reconciliation | Affaires autochtones et Réconciliation économique #EveryChildMatters #ResidentialSchools #OrangeShirtDay ----- La Journée nationale de la vérité et de la réconciliation est célébrée aujourd’hui. La Journée nationale de la vérité et de la réconciliation est l’occasion pour les Ontariens de s’informer et de réfléchir aux préjudices intergénérationnels que les pensionnats indiens ont causés aux familles et aux communautés autochtones. Aujourd’hui, nous honorons et commémorons ceux qui ont été touchés. Pour en savoir plus : https://lnkd.in/gQZAeG75 Indigenous Affairs and Economic Reconciliation | Affaires autochtones et Réconciliation économique #ChaqueEnfantCompte #Pensionnats #JournéeChandailOrange

In celebration of our 25th anniversary, we’re sharing the voices of our incredible partners. Anna Pierce, Vice President, Niagara Helicopters Limited: 25 years ago, the Tourism Industry was excited to receive news of a new Provincial organization set to lead the Ontario Tourism Industry into the new Millenia. The entity was called the Ontario Tourism Marketing Partnership and has evolved into what we now refer to as Destination Ontario. Immediately we in the industry were asked to assist in establishing Advisory Committees to share our experiences and ensure our voices were heard. I was honoured to serve on various iterations of these committees for over 20 years. In that time, I became intimately aware of the work Destination Ontario did and continues to do for our industry. The Travel Trade team at DO work diligently to seed new and growing markets, establish and maintain partnerships with key tour operator accounts, lead sales missions across the globe, coordinate Familiarization (Product Testing) Tours and provide us access to vital information on partners showing the greatest potential for growth for our industry. As a Marketing Agency, Destination Ontario has developed and solidified the Ontario Brand on the worldwide stage through both traditional and non-traditional media – both paid and unpaid. As we work toward recovery from the devastation of the COVID 19 pandemic, it is comforting to know that we have a wonderful group of knowledgeable, passionate and dedicated people at Destination Ontario working on our behalf. Your collaboration with our industry has been invaluable. #DiscoverON25