Destination British Columbia

📅 The Tourism Industry Association of Canada 2024 Tourism Congress in #Vancouver on December 3-5, 2024 is approaching fast! Register now for the conference and Canadian Tourism Awards: https://lnkd.in/gNveXBzJ 🏆 Finalists for the Canadian Tourism Awards have been announced ahead of the awards ceremony on December 5th and we're thrilled to see a number of BC businesses in the running, including Accent Inns Victoria, Campbell River Whale Watching and Adventure Tours, Fresh Tracks Canada, Klahoose Wilderness Resort, Prince of Whales Whale & Marine Wildlife Adventures. We look forward to seeing you all there! #BCTourismCounts Destination Vancouver

📸 *Snap* 📸 We've been out capturing new photo and video assets in the Northern BC and Thompson Okanagan regions this fall to support current and future Iconic brands. ⛰ In September, we collaborated with Northern BC Tourism Association to produce b-roll and photo assets to support the recently launched The Great Wilderness Iconic brand. Brian Peech led a production crew and group of on-camera talent to capture remote locations in the Northern Rocky Mountains. 🛣 Earlier in October, we led a second asset production trip featuring a family road trip in the Thompson Okanagan region. We couldn't have asked for better conditions and even captured the northern lights! 🔎 Select assets from these trips will begin to be featured in marketing materials in the coming months and released on BC Content Hub following the launch of the full family of Iconic brands next fall. ➡ Learn more about the Invest in Iconics Strategy on our website: https://lnkd.in/g9rKjbpw #BCTourismCounts #ExploreBC

👀 We're proud to see destinations on BC's coast featured in The New York Times this week including Salt Spring Island, Galiano Island, Bowen Island, and the Sunshine Coast. Check out the story: https://lnkd.in/gp8wZNF4 👏 This story was published with support from our Travel Media team and local partners at Sunshine Coast Tourism, Tourism Bowen Island Association, 4VI Social Enterprise Group, and Southern Gulf Islands Tourism. Thank you and congratulations to all those involved! #BCTourismCounts #TravelMedia

🎉 We had an incredible time at the Northern BC Tourism Association 2024 Summit in Prince George this week connecting with industry partners in the region and sharing updates on The Great Wilderness iconic which we launched in Germany and the US this fall. Thank you to Northern BC Tourism for inviting us and hosting a successful summit! #BCTourismCounts #TheGreatWilderness #TourismSummit

👨🏫 Our Senior Researcher, Jarrah Rubinstein, was at the Travel and Tourism Research Association (TTRA) Canada 2024 Conference in #Charlottetown, PEI last week presenting our work on Resident Perceptions of Tourism research. 📌 Earlier this spring, we expanded partnership opportunities for our Resident Perceptions of Tourism research to provide more tailored community-level information, align research efforts across the province, and provide guidance to communities new to conducting this type of research. We observed growth in community and government partnerships as a result of these changes already and anticipate further growth in the years to come. 💡 Our Resident Perceptions of Tourism research findings are available on our website: https://lnkd.in/gazjWVD6 Thank you to the conference organizers for inviting us! #BCTourismCounts #Research #Conference

🦉 Bringing The Great Wilderness to California – Travel media in Los Angeles got up close and personal with wildlife during a media event we recently hosted in support of The Great Wilderness brand launch this month. To help bring The Great Wilderness to life for our media guests, we invited Canadian Geographic's 2023 photographer of the year, Brandon Broderick, to lead a wildlife and nature photography workshop for travel writers representing Matador Network, Travel + Leisure Co., Outside Magazine, Smithsonian, AAA Explorer and more. 🏞 Through the workshop, Brandon shared photography tips and stories of his own experiences with the big nature and wildlife of The Great Wilderness, including tracking a family of lynx through a snow-covered forest, chasing northern lights, and getting his feet wet chasing waterfalls. Following presentations from Brandon and our Travel Media team, media guests had the opportunity to practice their newly learned photography skills with Archie the Owl. ➡ Learn more about The Great Wilderness: https://lnkd.in/eswgUe7h #BCTourismCounts #TheGreatWilderness #Iconics #TravelMedia

👏 Destination Greater Victoria has been recognized as the most sustainable destination in North America by the Global Destination Sustainability Movement (GDS-Movement) in its 2024 GDS-Index results. They were also among only three Canadian cities on the global Top 40 list, ranking 22nd. 🔎 The GDS-Index measures the sustainability strategy and performance of tourism destinations across four categories: Environmental, Social, Supplier, and Destination Management Organization. ➡ Learn More: https://lnkd.in/gkxAhESC #BCTourismCounts #Sustainability #DMO

📢 Our Research & Analytics team is currently #hiring a Research Analyst. The application deadline is October 30, 2024 at 4:00 pm (PT). Apply now or share with someone you think would be a great fit! ⬇ ✅ Apply now: https://lnkd.in/gqCdsaST 📋 The Research Analyst handles client requests related to business intelligence conducting research projects, offering analysis and recommendations, and effectively communicating research findings across different platforms, including internal and external presentations, working groups and committees. #BCTourismCounts #Research #Analyst

Earlier this month (October 9-15), Destination BC hosted a robust familiarization tour for a group of travel trade and travel media from China. The trip involved sightseeing in Vancouver, followed by a journey aboard the Rocky Mountaineer from Vancouver to Banff, and activities in Richmond. Hosted in partnership with Destination Canada China, Air Canada, Rocky Mountaineer, and Alberta partner Banff & Lake Louise Tourism, the tour focused on the Rainforest to Rockies Iconic route with an emphasis on seasonal growth. Destination BC has remained active in the China market through efforts in social media, strategic FAMs and co-op marketing, and partnerships. Visitor arrivals from China to BC have shown signs of recovery despite challenges with air capacity, with travellers using alternative air routes. Read more here: https://lnkd.in/gsKHq4JE