Dig Insights

We're so excited about this event on the future of digital identity, hosted by Ebco Trends! It's a great opportunity for you to see their fantastic trends research. Sign up below! 🤩

We’re thrilled to share that Dig has been included in the GRIT Top 50 Most Innovative Suppliers list! This recognition, along with our ranking as #6 Most Innovative Full-Service Research Supplier, highlights our commitment to pushing boundaries in insights and market research. We’re also excited that Ignite 360, which we recently acquired, has been named the #3 Most Innovative Qualitative Supplier! Ignite’s reputation for delivering impactful, empathetic qualitative insights shines brightly, and we’re proud to have them as part of the Dig family. The GRIT Report is a testament to the groundbreaking work happening in our industry. A massive thank you to Greenbook, our team and clients for this achievement. We’re excited to keep breaking new ground together and to continue shaping the future of insights 🚀 Read the full report here: https://lnkd.in/g-K2QECC

What vibe do consumers want in a functional drink? Spoiler: It's more than just flavor 🍹 We took a deep dive into America’s ideal functional beverage experience using our Lens tool, which helps understand consumers’ deep-seated thoughts with the power of images. What we found? People aren’t just looking to quench their thirst — they’re chasing a feeling. Discover how consumers feel about functional beverages and what benefits they seek in every sip: https://lnkd.in/eh9AT3Ew

Experiences matter to Americans. But not all experiences are equal. That’s why we used Upsiide’s quadrant chart to dig deeper and uncover which ones truly resonate. Turns out that: 🍿 Food & snacks topped the list in overall interest – think cravings satisfied. ✈️ Travel & entertainment took the lead on commitment, with consumers highly dedicated to making these plans a reality. 💆♀️ ”Going to a spa” ranked low in both interest and commitment. 📚 “Signing up for classes to learn new skills” is a niche experience - even if not popular across the board, it has an enthusiastic fan base. Explore more about American consumers’ favorite experiences in our new report: https://lnkd.in/g956x_Fs

Accessibility is reshaping the research industry. In this week’s Dig In podcast, host Jess Gaedeke chats with Claire Ferrari, Principal Accessible UX Researcher at Verizon, on how accessibility is setting new standards across research. Accessibility isn’t just a “nice-to-have” for inclusivity—it’s essential for designing products that genuinely serve all users. At Dig, we’re committed to meeting the highest standards of accessibility because we know its importance across every touchpoint of research. Tune in to discover: 🌐 The story behind Verizon’s Accessible Insights Consortium and how it’s inspiring industry-wide collaboration 🧰 A preview of their accessibility toolkit, designed to make research inclusive from recruitment to results 📊 Why accessible research isn’t just ethical—it also gives brands a competitive edge Got 30 minutes? Take a break and hear how Verizon is pushing the boundaries of accessibility to build a better future in research. 🎧 Listen here: https://lnkd.in/dQxyBWnU 📺 Watch here: https://lnkd.in/d8yqPtY2

There’s nothing like a partnership that truly fills client needs 🎉 With Ebco Trends joining Dig, we’re now a seamless, insights-driven innovation powerhouse. Together, we're connecting the dots across trends, strategy, and cutting-edge technology, supporting clients from the first spark of innovation to in-market impact. Dig deeper into the acquisition news: https://lnkd.in/ex-tfyKW

What a night to remember! 🎉 Last week, we brought back the famous Dig Party! Our team, clients, and friends gathered for an unforgettable evening filled with laughter, great conversations, and delicious food 🍽️ Thank you to everyone who made the party happen and to all who joined us — we loved celebrating another amazing year with our favorite people. Catch the highlights and relive some of the best moments! 🎥

For those who haven't heard, we threw our legendary Dig Party last night - and it was an absolute blast 🤩 More party pics are coming soon, but for now, here's a wholesome post from our founders 🫶

As prices soar, are Americans really giving up little moments of joy, or are they just redefining them? ✈️💸 Our latest report delves into generational spending habits in the face of rising cost of living. While older generations are prioritizing savings and essentials, Millennials and Gen Z are choosing to invest in experiences like travelling and dining out over large purchases like homes or cars. Download the full report now to uncover how Americans are spending their extra dollars and how that can impact your brand! https://lnkd.in/g956x_Fs

Trying to keep your brand relevant for younger generations? We’ll give you a hint: it’s all about authenticity and innovation. In this week’s Dig (In)spiration episode, Jess Gaedeke is reflecting on last week’s conversation with Kraft Heinz’s Danielle Coopersmith (aka the Gen Z whisperer). Tune in to learn:  📚 How Kraft Heinz is adapting their playbook for today’s consumers with authentic marketing strategies  🛒 The importance of innovative retail partnerships 🧈 How clever product extensions can keep things fresh 🎧 Listen: https://lnkd.in/gNHJU3Wj 📺Watch: https://lnkd.in/gThRrfRe Have any thoughts on how brands can innovate and stay relevant in an ever-changing market? Tell us your thoughts below: