Dig Insights

Dig Insights

Market Research

Toronto, On 13,043 followers

Helping your favorite brands bring compelling change to market.

About us

Dig Insights is a tech-enabled insight and strategy consultancy that's on a mission to help insights teams answer the question, 'what next?'. Dig empowers its team of researchers, analysts, data scientists, and strategists with internally developed technology and proprietary analytical tools to unlock consumer opportunities for clients and help drive growth. Upsiide is Dig’s proprietary SaaS research platform, purpose-built to help clients run research at each stage of the innovation lifecycle.

Industry
Market Research
Company size
201-500 employees
Headquarters
Toronto, On
Type
Privately Held
Founded
2010
Specialties
Brand positioning development and assessment, Product attribute optimization, Portfolio mix optimization, Concept testing, Pack testing, Communication testing, Shopper marketing – foundational insights and program assessment, Data Science, Machine Learning, Choice Modelling, Statistical Modelling, Quantitative Market Research, Qualitative Market Research, Idea Testing, and Evaluation

Locations

Employees at Dig Insights

Updates

  • View organization page for Dig Insights, graphic

    13,043 followers

    What a night to remember! 🎉 Last week, we brought back the famous Dig Party! Our team, clients, and friends gathered for an unforgettable evening filled with laughter, great conversations, and delicious food 🍽️ Thank you to everyone who made the party happen and to all who joined us — we loved celebrating another amazing year with our favorite people. Catch the highlights and relive some of the best moments! 🎥

  • View organization page for Dig Insights, graphic

    13,043 followers

    For those who haven't heard, we threw our legendary Dig Party last night - and it was an absolute blast 🤩 More party pics are coming soon, but for now, here's a wholesome post from our founders 🫶

    View profile for Paul Gaudette, graphic

    CEO & Co-Founder @ Dig Insights - Tech-enabled Consumer Insights and Creators of Upsiide

    Last night we celebrated, not just one thing but a bunch of things - a great team, a great industry, great clients, great friends, great partnerships. >500 people coming together to just have fun! I am truly grateful to these guys - Dominic Atkinson, Michael Edwards, Ian Ash. My work brothers with 14 years of shared experiences - starting with just the 4 of us and building Dig Insights to a team of over 230 people globally. There are so many people who have contributed our success over the years - but I am thankful for these guys and what we created together. More party pics to come - and yes, of course we ended the night with a massive order of McDonald's! ❤️🍔🍟

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  • View organization page for Dig Insights, graphic

    13,043 followers

    As prices soar, are Americans really giving up little moments of joy, or are they just redefining them? ✈️💸 Our latest report delves into generational spending habits in the face of rising cost of living. While older generations are prioritizing savings and essentials, Millennials and Gen Z are choosing to invest in experiences like travelling and dining out over large purchases like homes or cars. Download the full report now to uncover how Americans are spending their extra dollars and how that can impact your brand! https://lnkd.in/g956x_Fs

  • View organization page for Dig Insights, graphic

    13,043 followers

    Trying to keep your brand relevant for younger generations? We’ll give you a hint: it’s all about authenticity and innovation. In this week’s Dig (In)spiration episode, Jess Gaedeke is reflecting on last week’s conversation with Kraft Heinz’s Danielle Coopersmith (aka the Gen Z whisperer). Tune in to learn:  📚 How Kraft Heinz is adapting their playbook for today’s consumers with authentic marketing strategies  🛒 The importance of innovative retail partnerships 🧈 How clever product extensions can keep things fresh 🎧 Listen: https://lnkd.in/gNHJU3Wj 📺Watch: https://lnkd.in/gThRrfRe Have any thoughts on how brands can innovate and stay relevant in an ever-changing market? Tell us your thoughts below: 

  • View organization page for Dig Insights, graphic

    13,043 followers

    Innovation just got a whole lot more efficient 🚀 With the acquisition of Ebco Trends, we’re streamlining the entire innovation process for our clients. From identifying untapped opportunities to testing and validating ideas, we’re now offering a seamless, end-to-end solution — so you can focus on what matters most: driving impactful results. Learn more about the acquisition here: https://lnkd.in/ex-tfyKW

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  • View organization page for Dig Insights, graphic

    13,043 followers

    77% of Americans reach for a functional drink weekly – but how can brands stand out in this growing market? 🥤🤔 Our report on the functional beverage market revealed key consumer preferences, consumption habits, and purchase motivations. With insights on what drinks consumers are reaching for and when this report uncovers the best opportunities for brands to innovate and connect with their audience. Curious about what’s driving functional beverage choices? Download our full report now: https://lnkd.in/eh9AT3Ew

  • View organization page for Dig Insights, graphic

    13,043 followers

    The situation in Florida has been overwhelming, but it’s in challenging times like these that community and compassion matter most 🧡 The TMRE conference didn’t go as planned this year. So, last week we hosted a 60-minute trivia showdown to raise funds for hurricane relief. And wow, what an incredible turnout! Thanks to all of you who participated, we were able to raise $2K USD for the American Red Cross, and Insights Association matched our donation! 👏 Thank you to everyone who came together for such an important cause!

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  • View organization page for Dig Insights, graphic

    13,043 followers

    When cultures click, magic happens. That’s exactly what we’ve found with Ebco Trends ✨ Since Ebco joined our team, the cultural fit has been effortless, reinforcing how well we work together to elevate innovation for our clients. By combining Ebco’s deep expertise in trends and foresight with Dig’s tech-enabled research and insights, we’re creating a powerful, end-to-end innovation solution. Read more about the acquisition: https://lnkd.in/ex-tfyKW

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  • View organization page for Dig Insights, graphic

    13,043 followers

    ☠ Can Gen Z survive the kitchen? With a little help from retail innovation, they just might... In this week’s episode of the Dig In podcast, host Jess Gaedeke is joined once again (!) by Danielle Coopersmith, Associate Director of Taste Elevation Portfolio Brands at Kraft Heinz. Tune in to discover: 👨🍳 How Kraft Heinz is innovating to engage Gen Z (who might not know how to cook... yet!) 🌮 The secret behind their ongoing retail success with Taco Bell 🧈 Strategies for modernizing legacy brands to stay relevant in today’s market Got 30 minutes? Take a break and listen to this inspiring conversation about innovation at one of the world’s largest food and beverage companies. 🎧 Listen here: https://lnkd.in/gf9VB_9H 📺 Watch here: https://lnkd.in/g5sf9p-g

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