Dig Insights

There’s nothing like a partnership that truly fills client needs 🎉 With Ebco Trends joining Dig, we’re now a seamless, insights-driven innovation powerhouse. Together, we're connecting the dots across trends, strategy, and cutting-edge technology, supporting clients from the first spark of innovation to in-market impact. Dig deeper into the acquisition news: https://lnkd.in/ex-tfyKW

What a night to remember! 🎉 Last week, we brought back the famous Dig Party! Our team, clients, and friends gathered for an unforgettable evening filled with laughter, great conversations, and delicious food 🍽️ Thank you to everyone who made the party happen and to all who joined us — we loved celebrating another amazing year with our favorite people. Catch the highlights and relive some of the best moments! 🎥

For those who haven't heard, we threw our legendary Dig Party last night - and it was an absolute blast 🤩 More party pics are coming soon, but for now, here's a wholesome post from our founders 🫶

As prices soar, are Americans really giving up little moments of joy, or are they just redefining them? ✈️💸 Our latest report delves into generational spending habits in the face of rising cost of living. While older generations are prioritizing savings and essentials, Millennials and Gen Z are choosing to invest in experiences like travelling and dining out over large purchases like homes or cars. Download the full report now to uncover how Americans are spending their extra dollars and how that can impact your brand! https://lnkd.in/g956x_Fs

Trying to keep your brand relevant for younger generations? We’ll give you a hint: it’s all about authenticity and innovation. In this week’s Dig (In)spiration episode, Jess Gaedeke is reflecting on last week’s conversation with Kraft Heinz’s Danielle Coopersmith (aka the Gen Z whisperer). Tune in to learn:  📚 How Kraft Heinz is adapting their playbook for today’s consumers with authentic marketing strategies  🛒 The importance of innovative retail partnerships 🧈 How clever product extensions can keep things fresh 🎧 Listen: https://lnkd.in/gNHJU3Wj 📺Watch: https://lnkd.in/gThRrfRe Have any thoughts on how brands can innovate and stay relevant in an ever-changing market? Tell us your thoughts below: 

Innovation just got a whole lot more efficient 🚀 With the acquisition of Ebco Trends, we’re streamlining the entire innovation process for our clients. From identifying untapped opportunities to testing and validating ideas, we’re now offering a seamless, end-to-end solution — so you can focus on what matters most: driving impactful results. Learn more about the acquisition here: https://lnkd.in/ex-tfyKW

77% of Americans reach for a functional drink weekly – but how can brands stand out in this growing market? 🥤🤔 Our report on the functional beverage market revealed key consumer preferences, consumption habits, and purchase motivations. With insights on what drinks consumers are reaching for and when this report uncovers the best opportunities for brands to innovate and connect with their audience. Curious about what’s driving functional beverage choices? Download our full report now: https://lnkd.in/eh9AT3Ew

The situation in Florida has been overwhelming, but it’s in challenging times like these that community and compassion matter most 🧡 The TMRE conference didn’t go as planned this year. So, last week we hosted a 60-minute trivia showdown to raise funds for hurricane relief. And wow, what an incredible turnout! Thanks to all of you who participated, we were able to raise $2K USD for the American Red Cross, and Insights Association matched our donation! 👏 Thank you to everyone who came together for such an important cause!

When cultures click, magic happens. That’s exactly what we’ve found with Ebco Trends ✨ Since Ebco joined our team, the cultural fit has been effortless, reinforcing how well we work together to elevate innovation for our clients. By combining Ebco’s deep expertise in trends and foresight with Dig’s tech-enabled research and insights, we’re creating a powerful, end-to-end innovation solution. Read more about the acquisition: https://lnkd.in/ex-tfyKW

☠ Can Gen Z survive the kitchen? With a little help from retail innovation, they just might... In this week’s episode of the Dig In podcast, host Jess Gaedeke is joined once again (!) by Danielle Coopersmith, Associate Director of Taste Elevation Portfolio Brands at Kraft Heinz. Tune in to discover: 👨🍳 How Kraft Heinz is innovating to engage Gen Z (who might not know how to cook... yet!) 🌮 The secret behind their ongoing retail success with Taco Bell 🧈 Strategies for modernizing legacy brands to stay relevant in today’s market Got 30 minutes? Take a break and listen to this inspiring conversation about innovation at one of the world’s largest food and beverage companies. 🎧 Listen here: https://lnkd.in/gf9VB_9H 📺 Watch here: https://lnkd.in/g5sf9p-g