Dig Insights

When cultures click, magic happens. That’s exactly what we’ve found with Ebco Trends ✨ Since Ebco joined our team, the cultural fit has been effortless, reinforcing how well we work together to elevate innovation for our clients. By combining Ebco’s deep expertise in trends and foresight with Dig’s tech-enabled research and insights, we’re creating a powerful, end-to-end innovation solution. Read more about the acquisition: https://lnkd.in/ex-tfyKW

☠ Can Gen Z survive the kitchen? With a little help from retail innovation, they just might... In this week’s episode of the Dig In podcast, host Jess Gaedeke is joined once again (!) by Danielle Coopersmith, Associate Director of Taste Elevation Portfolio Brands at Kraft Heinz. Tune in to discover: 👨🍳 How Kraft Heinz is innovating to engage Gen Z (who might not know how to cook... yet!) 🌮 The secret behind their ongoing retail success with Taco Bell 🧈 Strategies for modernizing legacy brands to stay relevant in today’s market Got 30 minutes? Take a break and listen to this inspiring conversation about innovation at one of the world’s largest food and beverage companies. 🎧 Listen here: https://lnkd.in/gf9VB_9H 📺 Watch here: https://lnkd.in/g5sf9p-g

Gen Z and Millennials are more likely to invest in experiences like travel and hobbies over saving up for a house 🧐 Our latest study on experience spending in the US reveals fascinating insights into how consumers prioritize their spending and which experiences they love most. Here are a few key takeaways: 💸 56% of Gen Z and 54% of Millennials said they would rather spend on experiences rather than save for big-ticket items like houses or cars. 🍽️ Snacks and dining out rank as the most popular experience categories across generations. 📉 While Boomers and Gen X are tightening their budgets, younger generations are more likely to embrace the "You Only Live Once" mindset, investing more in creating small moments of joy. Access the full report and get the whole scoop into how Americans are navigating the experience economy: https://lnkd.in/g956x_Fs

We're proud to sponsor the upcoming Cultural Intelligence conference organized by the Insights Association, Canada Chapter this week! The Insights Association, Canada Chapter fosters a vibrant community of research, consulting, and technology professionals, offering educational and networking opportunities to drive innovation and growth in the industry. We’re excited to meet our fellow researchers and exchange ideas and experiences! Get your tickets below! https://lnkd.in/gCKmPagW

What a day to remember! Last week, we hosted the Buzz Conference in Chicago, and it was a blast! 🎉 The day kicked off with an exciting dive into the AI landscape, where Michael Edwards broke down the hype cycle and shared where the real opportunities lie. Jyhad Aamri followed up with a powerful keynote on how AI is reshaping marketing as we know it. The Between Two Joels session examined different use cases for AI, while round table discussions in the afternoon explored how to bridge the gap between AI potential and practical application. Finally, the day wrapped up with an incredible dinner alongside clients, where we exchanged ideas about how AI will continue to shape the future of insights. Thank you to everyone who joined us in making this event a huge success! Check out the highlight video to relive some of the best moments! 🎥

As we continue integrating Ebco Trends into Dig, we couldn't be happier about this perfect match! 🤩 With Ebco's expertise in trends and foresight, we’re now better equipped than ever to help brands navigate the full innovation lifecycle. Together, we’re helping brands turn insights into action, identifying opportunities with the context needed to drive smarter, more strategic innovation 🚀 Learn more about the acquisition: https://lnkd.in/ex-tfyKW

🎧 Introducing, Dig In(spiration) —a bite-sized series where Jess Gaedeke dives into key moments from our incredible guests, highlighting the most inspiring parts of their stories. First up: Once Upon a Farm 🍎✨ In today’s episode, Jess explores snacking innovation with Katie Marston, sharing insights on: 🌟 What it really means to drive effective innovation in the snacking industry. 🍫 How the team at Once Upon a Farm embraced the mantra, “Find a way or make one,” to launch their new no-added-sugar, drizzled refrigerated bars. 🏆 Why incrementality is a game-changer for winning over retail partners in a mature category like snack bars. 🎙️ Listen: https://lnkd.in/dUP8cBsb 📺 Watch: https://lnkd.in/dMYBeuca Join the conversation—What does innovation look like in your industry? What role does authenticity play in driving success? We’d love to hear your thoughts below👇

We’re beyond excited to announce that Dig Insights has acquired Ebco Trends! 🎉 🤩 Ebco is a leading US-based consultancy known for connecting the dots between insights, trends, and foresight to help brands understand where their consumers and categories are headed. With Ebco now a part of Dig, we can now offer solutions that map to the entire innovation process — combining our quantitative, qualitative, and foresight services under one roof. This means seamless integration across the innovation lifecycle, innovation plans with all the context built-in, and way more momentum for our clients. Together, we’ll help brands turn trends into today’s wins. Please join us in welcoming the incredible Ebco team to Dig! 🎊👏 Read about the acquisition here: https://lnkd.in/eMfUdUpq

You might have had plans to head to TMRE this week, but Mother Nature had other plans. Our hearts go out to anyone who has been impacted by the hurricanes. And in an effort to benefit hurricane relief efforts, we’re hosting a 60-minute game of trivia to raise funds for charity. The Details: - Meet us online on Wednesday, October 9th, 3-4pm EST. - Dig Insights will donate $50 to charity for every trivia participant that joins. - No strings attached, just fun to be had for a good cause. Register your interest here, and we’ll send you all the details! https://lnkd.in/eJrma5yH

We’ve been in market research for a while now — long enough to collect some *very* random nuggets of insights 🤔 We asked our team to share a few bits of knowledge they've picked up along the way — and their answers didn’t disappoint. Do you have some random facts or observations from your daily work? Share them in the comments!