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Yesterday’s Miix Analytics Inc. The Norm Event was an exciting and insightful morning! It was only fitting that Norm Chang emceed the event and he did a fantastic job. We were thrilled to co-sponsor and share the stage with some of the brightest minds in the industry, with Bernie Malinoff diving into the evolving world of advertising norms. A big thank you to all our speakers and guest panelists for their invaluable insights. Greg Wight of Shopper 1st shared their expertise on campaign effectiveness and shopper analytics, while Joshua C. SquareKnot Analytics provided a fresh look at consumer spending trends. The event concluded with an engaging marketing & insights panel including Deljeet Banga from Irving Consumer Products, Robert Allan from Home Hardware Stores Limited, Patricia Moretti from GSK and Randy Weyersberg (He/Him) from Arterra Wines Canada moderated by Sarah Thompson, and Miix Analytics wrapped up with Canada’s inaugural ROI Industry Awards! Check out these snapshots from the event! #thenormevent #advertising #norms #adbenchmarks #creativesuccess

Are you missing out on the customers who aren’t buying? Discover why non-customers are an untapped goldmine for growth. See our latest blog post to learn how to identify their needs and transform them into loyal buyers. https://lnkd.in/gsRz_273 #nonbuyers #customeracquisition #customerloyalty #conversion #consumerinsights

element54 is proud to announce that we will be co-sponsoring and speaking at the Miix Analytics Inc. "The Norm Event" in Toronto on October 10th! Our team will dive into the evolving world of advertising norms, shedding light on how creative and media performance benchmarks are shifting in today’s landscape. We’ll explore key insights on: How to leverage norms to drive creative success Optimizing media spend with data-driven strategies Balancing creativity with precision to unlock new opportunities Event Date: October 10th, 2024 Location: Malaparte, 350 King Street West, Toronto, Canada There are only a few spots left. Don’t miss this chance to connect with industry leaders and elevate your marketing game! Register here: https://lnkd.in/gEVtESQX #thenormevent #advertising #norms #adbenchmarks #creativesuccess

The Norm Event is just over a week away!  We couldn’t be been more thrilled to have our friend Bernie Malinoff of element54 as a Co-Host for this endeavour.  Join us on October 10th in Toronto as we release ROI Norms for the first time ever - and hear Bernie himself speak on Campaign and Ad Tracking Norms. We can't wait for you to see the event we've built together! Element54 is a market research and consulting firm that specializes in providing data-driven insights to help businesses understand consumer behavior, market trends, and competitive landscapes. They leverage both qualitative and quantitative research methods to help brands better understand their target markets, optimize products, and develop/track effective marketing strategies. Element54's work helps businesses identify opportunities, mitigate risks, and enhance their overall market performance. Please reach out to Kira Williamson for more information on this invite-only event. #roi #mmm #thenormevent

Part 3 of our "Secrets of Effective Advertising" series delves into how personal connections can amplify the impact of brand campaigns. By focusing on relatable and relevant human connections, your creative can achieve impactful recall and brand desire/resonance, outperforming those that rely solely on CGI or generic branding. Want to know more? Connect with us at info@element-54.com for exclusive insights and tailored advertising research solutions!  #adtesting #advertising #adresearch #adinsights

Part 3 of our "Secrets of Effective Advertising" series delves into how personal connections can amplify the impact of brand campaigns. By focusing on relatable and relevant human connections, your creative can achieve impactful recall and brand desire/resonance, outperforming those that rely solely on CGI or generic branding. Want to know more? Connect with us at info@element-54.com for exclusive insights and tailored advertising research solutions!  #adtesting #advertising #adresearch #adinsights

Over the next few weeks, we’ll be sharing a series of insights about the secrets of effective advertising based on our 30+ years of advertising pre-testing and in-market tracking experience. At the end of the series, you can access a summary guide or request a “lessons learned” presentation where we’ll showcase more examples to support each point. Contact us at info@element-54.com for more information or to hold a meeting date. #advertising #adsuccess #adtracking #copytesting #adevaluation #consumerinsights

In our previous post, we talked about how AI can help identify hidden patterns in data, helping to circumvent the different biases that humans can have when interpreting data. Today, we’re providing an example in the financial services industry of how AI can go beyond the “obvious” by analyzing large amounts of data. #ai #insights #analytics #getahead #dataintegration #dataconvergence #data #trends

AI-powered tools can help companies in many ways. In our next series of posts, we’ll share some of these ways followed by examples that bring each one to life. #ai #insights #analytics #getahead #dataintegration #dataconvergence #data #trends

Dive into the four main types of data analytics: Descriptive, Diagnostic, Prescriptive, and Predictive. Understand how each plays a role in helping to build business strategy. If you’d like some support to figure out what you need, contact us at info@element-54.com #synapse54 #insights #analytics #getahead #dataintegration #dataconvergence #data