Equator Design

Less than one month until the Bold Bash! Equator, in collaboration with the Velocity Institute, is gearing up for the Bold Bash at the PLMA 2024 Annual Private Label Trade Show. Date: November 18th – 6 PM Location: Joe’s Live, near the Donald E. Stephens Convention & Conference Center What to look forward to: - Cocktails & Conversations: The perfect end to a busy day - Bold Awards Ceremony: Recognizing the best in the industry Don’t miss your chance to connect and celebrate! RSVP and learn more here - https://lnkd.in/eKbP9d8w See you there! #PLMA2024 #BoldBash #Equator #VelocityInstitute #PrivateLabel #Networking

What a night at the Startup CPG mixer at Gourmet Garage! Our very own Logan Murtha, Senior Brand Strategist, represented Equator Design in New York - check out Logan’s key takeaways:  "I got to meet some of the industry’s most passionate entrepreneurs. Energy was high!" Logan connected with founders to discuss bold flavors, clean ingredients, and minimalist pack designs - but what really stood out to her was the sense of community. As she highlighted, "In a city as vast as New York, it’s rare to find moments when it feels small. At this mixer, handshakes turned into hugs, and founders-turned-friends rooted for each other. Even those meeting for the first time had an instant bond, speaking a shared language of passion and belief in their products." Logan’s top pick of the night? Caboodle Snacks! "Caboodle puts a bit of giddy-up in each of their brand touch points, creating a lasting and distinct impression", this kind of authenticity and personality is exactly what set Caboodle apart for Logan. Thanks to Startup CPG for hosting such a fantastic event! Here’s to many more opportunities to connect and celebrate this amazing community🎉 #EquatorDesign #BrandStrategy #CPG #StartupCPG #NewYorkEvents

Catch Logan Murtha, Senior Brand Strategist at the Startup CPG Mixer in NYC! Location: Garage Gourmet Tribeca in NYC Date: Tomorrow (Wednesday 16th October)  Time: 6-8pm Logan is proud to be representing Equator Design and super excited to connect with entrepreneurs, discussing industry trends, and discovering the creative approaches that new startups are taking in this dynamic space. If you’re attending, be sure to say hello or drop Logan a message - she’d love to meet you and chat about all things CPG!💬 See you there, and let's make some great connections. #EquatorDesign #Networking #Innovation #Startups #BrandStrategy

💚 Today on #WorldMentalHealthDay, we’re reminded of the importance of mental health awareness and creating a supportive workplace environment. This year’s theme, Mental Health at Work, emphasises how crucial it is to foster a culture that prioritises well-being. At Equator, we're proud to have strengthened our approach to mental health by training five team members to become Mental Health First Aiders across our UK sites, creating a safe and supportive space at Equator. Their dedication helps us foster a workplace where everyone feels seen and heard. Learn more about their journey and the impact they’re making in our latest blog! #WorldMentalHealthDay #MentalHealthAtWork #EquatorDesign 

In a crowded marketplace, private brands can shine through artistic packaging design. It’s not just about aesthetics - it’s about communicating key messages and creating deeper connections with shoppers. Jen Gaeto, our Executive Creative & Strategy Director, shares how packaging can elevate brand perception, drive loyalty, and transform everyday products into memorable experience. Thanks to Store Brands and editor Greg Sleter for featuring this insight!   https://lnkd.in/eDrFSi5V

Less than TEN days to go until our Front-of-Pack (FOP) Labelling Regulations Webinar!   Join us on the 9th October to discover how Canada's new FOP nutrition labelling regulations can create strategic advantages for your brand... We are excited to feature Andrea Campbell, Brand Manager at Keurig Dr Pepper Canada, with over 15 years of experience leading innovative, compliance-driven packaging strategies. Andrea will be joined by Bernadette Sheppard, Client Service Director, with 20 years of expertise in brand development. You will also have the opportunity to hear from: Caroline Kim, Vice President of Strategy & Consumer Insights, bringing over 15 years of expertise in brand development, design strategy, and consumer insights. Caroline will share invaluable guidance on navigating the regulation changes. Mike Grady, Business Development Manager, he brings vast experience in strategy to shelf packaging design. Tracey Ujfalussy, Design Director, who has 36 years’ experience in packaging design and specializes in transforming regulatory changes into opportunities for brand reinvention! Date: 9th October 2024 Time: 11am - 12pm EST | 11am – 12pm CST | 4pm - 5pm GMT  Location: Virtual Register now: https://lnkd.in/eS42SQGG More info: https://lnkd.in/eE9QFYX9  #pacglobal #equatordesign #packagingindustry

As Fairtrade Fortnight comes to an end, we are proud to highlight our collaboration with the Co-op, a leader in Fairtrade initiatives. Pioneers in the movement, they were the first to incorporate Fairtrade cocoa, sugar, and even launch a Fairtrade wine range! Understanding the importance of effectively conveying their Fairtrade mission, we reimagined their product packaging to not only showcase the Fairtrade logo but also share the compelling stories behind each product. With a fresh colour palette and striking designs, we aimed to inspire consumers to recognise the positive impact of their purchases. Curious to learn more about our design journey and the difference Fairtrade makes, read more here:  https://lnkd.in/eZqWBX4F #Fairtrade #BeTheChange #EquatorDesign #Coop

Mark Your Calendars: The Bold Bash is back! Equator is excited to sponsor the Bold Bash, hosted by the Velocity Institute, at the PLMA - Private Label Manufacturers Association 2024 Annual Private Label Trade Show. Date: November 18th – 6 PM Location: Joe’s Live, just steps from the Donald E. Stephens Convention & Conference Center What’s in store: - Cocktails & Conversations: Network and unwind after the show. - Bold Awards Ceremony: Celebrate the standout Retailers, Manufacturers, Solution Partners, Innovators, and Champions of 2024. RSVP and Learn More - https://lnkd.in/e7Qz7k6j https://lnkd.in/ev7gj8PC Don't miss out - see you there! #PLMA2024 #BoldBash #Equator #VelocityInstitute #PrivateLabel #Networking

We’re proud to be featured in The Grocer for our latest innovation in the yoghurt space! After being challenged by The Grocer to create packaging fit for the future, we tackled convenience, sustainability, and nutrition with a fresh concept that reimagines yoghurt for children. Taking cues from lunchtime salad bowls, our Cal brand “makes yoghurt nutritious, delicious, and fun, while supporting sustainability,” says Nathan Ball, Creative Director. We prioritised sustainability by using biodegradable plastics and single material packaging for easier recycling. Plus, we’re exploring an innovative vending machine for grab-and-go convenience... Read more on our Cal brand feature - https://lnkd.in/eTituQ92 #Innovation #PackagingDesign #EquatorDesign #TheGrocer

Are you curious what the Front-of-Pack (FOP) nutrition labelling means for your product packaging? The update to Food and Drug Regulations introduced by @Health Canada | Santé Canada back in June 2022 means that packaged foods high in saturated fats, sugars and/or sodium will be required to feature a designated symbol on the front of the packaging, the compliance deadline for the food industry is 1st January 2026. At Equator, we are experts in developing packaging that not only adheres to all necessary regulations but also captures consumer attention. Whether you're preparing for the upcoming FOP labelling changes or looking to refresh your packaging design, our dedicated team is ready to assist you through the process. Get in touch with our Chicago office:  📞 +1 312 291 0376 📧 hello@equator-design.com #PackagingInnovation #RegulatoryCompliance #FOPLabelling #EquatorDesign #FoodIndustry #PackagingTransformation