Erica Tiwaa Agency

Being recognized as one of Canada’s Top 100 Black Women to Watch wasn’t on my bingo card for 2024…but here we are! 🤯 This past weekend, I was (and still am) incredibly honoured to be acknowledged alongside 99 phenomenal Black women who inspire and redefine success every day. 💪🏾 In the moment, it’s easy to feel like the day to day work you’re doing is just a small piece in a much larger puzzle. I’d be lying if I said there haven’t been days when I wondered if the path I’m building would make enough of an impact…this recognition reminded me just how much has been accomplished. 😅 Grateful for every lesson, every challenge, and every person who’s been a part of this journey. Also - shoutout Mama Effah for coming all the way from Cowtown 🫶🏾 Thank you, CIBWE | Canada International Black Women Excellence, for seeing the vision and celebrating the hard work it takes to get here, even when we may not fully see it ourselves. #blackpearlsgala2024 #herstoryinthemaking #cibwe #top100

Ever wondered what a day in the life of a content marketing agency owner looks like? 🤔 We’re giving you a behind-the-scenes look with our very own Erica Effah, Founder & Content Marketing Strategist of Erica Tiwaa Agency and the creative mind behind our socials! From kicking off the morning with mindfulness to managing ever-evolving content calendars, connecting with her team and collaborating with Canadian Black Standard’s MarComm committee, to wrapping up the day as a pitch competition judge for Federation of Black Canadians Black Entrepreneurship Program at Elevate — no two days are the same. 🙌🏾 In this video, Erica shares a snapshot of her day as we roll through our #Marketing101 campaign. Take a look, and tell us in the comments: what’s one part of your daily routine that keeps you grounded? Share below 👇🏾 #dayinthelife #agencyowner #blackwomeninmarketing #entreprenuership #blackownedbusiness #setitraiseitbeit

Show of hands 🙋🏾♀️ How many times have you had to explain that marketing is more than just ads or posting on social media? Many think marketing is just ads, but it’s about strategy, research, content, and building relationships. This month, the Canadian Black Standard is breaking it down with #Marketing101, focusing on what marketing really is. We’re cutting through the noise, clearing up misconceptions, and sharing insights on key areas like content marketing, digital marketing, PR, product marketing, and influencer marketing. We’re hyped to showcase the stories and trends of Black Canadian women who are trailblazing in these spaces. And with all the buzz around upskilling and lateral promotions lately, this theme is all about empowering you and giving you the knowledge on how you can transfer your skills into different areas of marketing you may not have even considered yet. 🚀 Don’t miss a single insight! Make sure to follow us and stay tuned as we set The Standard, raise it, and be it. 💼✨ #blackwomeninmarketing #canadianblackstandard #setitraiseitbeit

Hear from one of our past Black Entrepreneurship Program graduates Erica Effah on why you should join our next cohort starting this week! Unlock your business potential and sign up today. Visit https://lnkd.in/grv6T-pz to start your journey as a Black Entrepreneur #BlackBusinessExcellence #EntrepreneurshipMatters #BlackOwnedBusiness #SupportBlackEntrepreneurs #StartupSuccess #BuildYourDream #BusinessMentorship #InnovateAndInspire #BlackWealth #RiseAndGrind

Just published a recap of the insightful event "From Corporate Life to Marketing Leadership" hosted by the Canadian Black Standard in celebration of Emancipation Month! I attended this online discussion with Erica Effah, Owner and Content Marketing Strategist at Erica Tiwaa Agency, and host Stephanie Gyles, Director of Marketing and Communications at the Canadian Black Standard. Erica shared her inspiring journey from corporate life to entrepreneurship, along with actionable tips on self-advocacy, building a personal brand, and knowing when to make a career shift. If you're looking to elevate your career in marketing read this recap! #MarketingLeadership #BlackWomenInMarketing #CareerGrowth #EmancipationMonth #Entrepreneurship #SelfAdvocacy #AIinMarketing

🚨 Recap Alert! 🚨 Missed our latest Black Builders Network Connect event? We've got you covered! 🌟 From inspiring talks by Black-owned businesses to insights on our Black Entrepreneurship Program, this event was packed with value and connections. 💼🤝 ✨ Highlights Include: Black Builders Network Roadmap including our Trusteeship program Success stories from Black entrepreneurs Rachel Adjei, The Abibiman Project: Celebrating African flavors through culinary experiences Erica Effah,Erica Tiwaa Agency: Content marketing and digital strategy services Tosin During, Beauty Braids & Beyond: Online beauty supply focused on education and accessibility Tresha Wallace & Norma Nicholson, Ubuntu Legacy Community Care: Wellness and social programs for Afro-Canadian seniors and youth Exclusive tips from CFIB on growing your small business 🔥 Exciting News: The Federation of Black Canadians (FBC) has partnered with the Canadian Federation of Independent Business (CFIB) to offer a dual membership through our Black Builders Premium Membership! 🎉 With Canadian Federation of Independent Business memberships typically costing $400-$500, FBC is offering it for just $250 yearly as part of our premium membership. Don’t miss out on this incredible deal! 👉 Dive into all the details now: https://lnkd.in/g5cjqh3G

Your Freedom story starts now! 🚀 You don't want to miss this - Register: https://lnkd.in/gndfcsB4 Canadian Black Standard is hosting Glorious & Free: From Corporate Life to Marketing Leadership tonight from 7 to 8 PM EST. Join us for an engaging conversation to celebrate freedom in professional growth and leadership in the spirit of Emancipation Month. 🧡 Hosted by: Stephanie Gyles - Board Member, Director of Marketing & Communications at The Standard 🧡 Featured Speaker: Erica Effah - Founder & Content Marketing Strategist at Erica Tiwaa Agency and the driving force behind Canadian Black Standard's content See you soon! 🔥 #gloriousandfree #emancipationmonth #blackwomeninmarketing #setitraiseitbeit #corporatefreedom

Throwback to last month when The Standard showed U the money! 💰 Tap 👈🏾 and feel the energy all over again! 🔥 Our hearts are still full from our incredible RBC Money Moves event! The wisdom shared, connections made, and the sheer power of our community coming together was truly unforgettable. 🙌🏾 But guess what? We're not stopping there! 🚀 Tomorrow from 7 PM to 8 PM EST join us for our next virtual event - Glorious and Free: From Corporate Life to Marketing Leadership. Hosted by The Standard's Board Member and Director of Marketing & Communications, Stephanie Gyles, we're commemorating Emancipation Month by amplifying Black women's journeys from corporate roles to marketing leadership. What you can expect: 💡 Success stories from Erica Effah - Owner & Content Marketing Strategist of Erica Tiwaa Agency and the driving force behind the Canadian Black Standard's social media content 🤝🏾 Real talk on industry challenges and knowing when to make a career change 🔥 Tips on using digital platforms to elevate your voice 🌐 Nationwide networking opportunities for Black women in marketing and allies The best part? It's 100% free and virtual! Let's celebrate freedom in professional growth and leadership together ✨ Save your seat today: https://lnkd.in/gndfcsB4 Photos shot by Colin Jack // Jack Flawless Photography for Money Moves, presented by RBC: Show U$ The Money #gloriousandfree #throwback #rbcmoneymoves #emancipationmonth #supportblackwomen #blackwomeninmarketing 

Ready to rewrite your narrative? 👩🏾💻 On Wednesday August 21st, from 7 to 8 PM EST, join us for Glorious and Free: From Corporate Life to Marketing Leadership — a special virtual event in honour of Emancipation Month, where we’ll celebrate freedom in professional growth. Our featured speaker and the driving force behind The Standard’s social media, Erica Effah, transformed her career from navigating the complexities of corporate life to leading her own successful content marketing venture - Erica Tiwaa Agency. Her journey is a powerful testament to what happens when you choose to take control of your own story. 💪🏾✨ Hosted by Stephanie Gyles, The Standard's Board Member and Director of Marketing & Communications, this event will highlight Erica's inspiring journey. During this engaging discussion she will shed light on: 🔥 Identifying the right time for a career shift 🔥 Tackling systemic barriers and capitalizing on your unique perspective as a Black woman in marketing 🔥 Utilizing digital platforms to amplify the voices that need to be heard 🔥 The importance of mentorship, community, and her Canadian Black Standard story But that’s not all—stick around for an engaging Q&A and discussion session where you can ask Erica your questions, share your thoughts, and connect with other Black women in marketing and allies. Whether you’re aiming for the C-Suite or dreaming of launching your own business, this is your chance to connect, learn, and grow with like-minded professionals. Save the Date! 🗓️ Register now: https://lnkd.in/gndfcsB4

What does freedom mean to you? 🚀 Celebrate Emancipation Month with the Canadian Black Standard by connecting with Black women and allies in marketing during Glorious & Free: From Corporate Life to Marketing Leadership on August 21st from 7 PM to 8PM EST via Zoom. Hosted by Stephanie Gyles, Board Member and Director of Marketing & Communications at Canadian Black Standard, join us to hear Erica Effah’s powerful story as she shares her journey from corporate roles to founding her own successful content marketing agency - Erica Tiwaa Agency. As the driving force behind the Canadian Black Standard's content, Erica will share her journey into the challenges, triumphs, and lessons learned as a Black woman in marketing, and provide insights on self-advocacy and leveraging social media to enhance your brand. Followed by a Q&A session, there will also be space to connect, reflect, and embrace the limitless possibilities in your professional journey. Don’t miss this opportunity to share your own story of freedom! RSVP below 🚀 #gloriousandfree #emancipationmonth #setitraiseitbeit #blackexcellence