Essentient Association Management & Events

Maximizing #Member Engagement Through Strategic Marketing to Boost Non-Dues Revenue: "Tailoring offerings through data insights, personalizing member experiences, leveraging content marketing, enhancing event communications, and developing exclusive benefits are all targeted approaches that can lead to increased engagement and financial growth."  https://lnkd.in/g48Zu3fd Naylor Association Solutions (Naylor, LLC) #assnchat

Why Competitive Analysis Matters More Now: "In a recent white paper, The Value of Conducting an Association Competitive Analysis, he and Mary Byers, CAE, lay out some of the situations where associations might compete. It’s not just other associations: Education providers, AI-driven search tools, for-profit organizations, social media, and more all can siphon off member attention and dollars." https://lnkd.in/g9X7HVwx Associations Now #assnchat

Video Marketing in 2024: Trends and Statistics You Can’t Afford to Ignore: "At the forefront of video marketing trends is the rise of short-form videos and the domination of TikTok. Our research shows that videos will account for a whopping 82% of all consumer internet traffic by 2025, while video streaming will make up 91% of global internet traffic. These statistics present both opportunities and challenges for event professionals, but the bottom line is clear: video content is king." https://lnkd.in/gFGCMtV6 Personify #eventprofs

11 Best Practices for Your Learning Management System: "This guide explores key strategies and best practices for making the most of your LMS, from gaining stakeholder buy-in and setting clear goals to optimizing user engagement and integrating with other essential systems." https://lnkd.in/gKpfxZuD MemberClicks by Personify #assnchat

Unlocking Your Career Potential: Why Your Association’s Career Center is Your Best Resource: "Whether you’re just starting out or looking to take the next big step, the career center is designed with you in mind. It’s not just a job board; it’s your personal gateway to new opportunities, professional growth, and a stronger connection with your industry." https://lnkd.in/gtheNxTc Naylor Association Solutions (Naylor, LLC)  #assnchat

Best Practices for Creating Ads That Convert: "In today’s crowded digital advertising landscape, capturing and retaining attention is more challenging than ever. Creating ads that both stand out and drive action requires a strategic blend of creativity, consistency, and a deep understanding of your audience. Here are best practices to help you craft compelling ads that make a lasting impact." https://lnkd.in/gFFsBRV2 Multiview #assnchat

How to Craft Effective #Member Personas: "A member persona is a description of an ideal member or prospective member of an organization. Rather than a broad generalization of a target audience, a member persona dives deeper into the professional and personal traits of a desired member. It is, in essence, a composite of the characteristics of your typical members and potential members." https://lnkd.in/gdiJkwWW MemberClicks by Personify #assnchat

How to Create a Profitable Event Ticket Pricing Strategy: "To get in alignment, you need to understand why your prospective attendees go to trade shows and expos, conferences and corporate events. What do they expect to get out of being there? What do they want to leave with? Whether it’s education, connections, or entertainment, if they see value in the experience, they’ll buy a ticket." https://lnkd.in/gjGx-TA9 A2Z Events by Personify #assnchat #eventprofs

The Best #Membership Website Builders in 2024: "Looking to build a membership website? Finding the right membership website builder can be a lot of work, especially if you don’t know where to start. But this blog post is here to help! We take the guesswork out of what makes a great membership website builder to help you find the right one." https://lnkd.in/gWwvqKRw WildApricot by Personify #assnchat

Report: Association Leaders Open to Mergers: "#Association leaders are feeling optimistic about their finances and investing in technology, but also thinking about opportunities to partner and even merge with other groups, according to a new survey...A sizable majority—80 %—say they plan to increase their spending on technology in the coming year, with a particular focus on data analytics, AI, and CRM." https://lnkd.in/g6EmnpEv #assnchat Associations Now